eczema eye cream
Skip itSoft demand (-43.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.83avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,922.94avg incumbent reviews — the moat a new listing must climb
Price range
Bad£1.66–£19.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£61K£61K/yr · 78K searches
Growth
Bad-43.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, eczema eye cream is a £61K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 38/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
eczema eye cream market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £59K–£79K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
194
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
16%
- BlinkBetter30%
- Bioderma26%
- CeraVe15%
- Epimax4%
- THEA PHARMA4%
- SVR4%
- Open — no brand owns it (8 brands, 16%)
Demand
Weekly Amazon search volume, last 38 weeks — -43.0% search growth over the last 90 days.Top eczema eye cream search terms
- eye cream for dry skin around eyes12K/yr
- eyelid cream11K/yr
- sensitive eye cream9K/yr
- bioderma atoderm intensive eye3K/yr
- eczema eye cream9K/yr
- bioderma eye cream6K/yr
- eyelid eczema cream7K/yr
- eyelid cream for blepharitis4K/yr
- eye eczema cream4K/yr
- dry eye cream3K/yr
Top eczema eye cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BlinkBetter BetterLids Eyelid Ointment Soothing Care for Dry Itchy & Flaky Eyelids Barrier-Repair Formula with Intense Oat Complex Shea Butter & Panthenol Suitable for Blepharitis-Prone Skin 10g
BlinkBetter£7.404.5★2,804 rev
BIODERMA ATODERM INTENSIVE EYE 3IN1 100ML - NEW
Bioderma£14.074.6★4,599 rev
CeraVe Eye Repair Cream with 3 Ceramides for Dark Circles & Puffiness 14ml
CeraVe£8.324.3★45,007 rev
Epimax Eyelid Ointment-A Soothing moisturiser to Help Relieve eyelids That are Dry Itchy red and Flaky. Soothe Hydrate and Comfort Dry Skin Around The Delicate Eye Area
Epimax£8.474.3★603 rev
BLEPHADERM 5-in-1 Eyelid & Eye Contour Cream - Soothes Repairs Moisturises Protects & Reduces appearance of Puffiness for Sensitive Dry Irritated Skin 40ml
THEA PHARMA£19.044.4★613 rev
Newest
by launch date
BlinkBetter BetterLids Restore Eyelid Cream Moisturising Eyelid Cream to Hydrate & Soothe Dry Red or Sensitive Eyelids Barrier-Support Formula with Ceramides Oat & Centella Daily Use 30ml
BlinkBetter£9.96497 rev
medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
medicube£11.464,577 rev
BlinkBetter BetterLids Eyelid Ointment Soothing Care for Dry Itchy & Flaky Eyelids Barrier-Repair Formula with Intense Oat Complex Shea Butter & Panthenol Suitable for Blepharitis-Prone Skin 10g
BlinkBetter£7.402,804 rev
BlinkBetter BetterLids Lanolin-Free Eyelid Ointment Moisturises Soothes & Hydrates Dry Itchy Red & Flaky Eyelids with Colloidal Oat Shea & Panthenol. Barrier Care for Sensitive Eyelids 10g
BlinkBetter£8.002,804 rev
Grahams Natural Face & Eyelid Eczema Cream - Treatment for Eczema Dermatitis Itch Relief Redness Inflammation & Very Dry Skin - with Colloidal Oatmeal - Hypoallergenic & Steroid-Free 50g
Grahams Natural£16.57377 rev
Trending
90-day click momentummedicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
medicube£11.464.4★
BIODERMA ATODERM INTENSIVE BALM 75ML
Bioderma£10.574.6★
Artelac Nighttime Gel by Bausch Plus Lomb Night Time Eye Gel for Dry Eyes Long-Lasting Relief for Irritated Gritty Carbomer Eye Gel 10g
Artelac£4.334.5★
La Roche-Posay Toleriane Dermallergo Soothing Eye Cream 48H Hydrating Fluid for Ultra-Sensitive and Allergy-Prone Eye Contour with Niacinamide and Neurosensine 20ml
La Roche-Posay£13.064.4★
Hycosan Night - Soothing Relief and Protection Against Dry Tired and Burning Eyes While You Sleep - with Vitamin A and Preservative Free - 300 Applications
Hyco San£6.214.4★
What buyers say about eczema eye cream
What buyers praise and complain about, mined from review topics.What buyers love
“It does moisturise well”
“Excellent Product”
“No irritation”
“Worth the money”
“felt so good”
“Works very well”
“works perfectly with my skin”
“As advertised”
“Really helping my dry sensitive skin”
“Very easy applicator pump”
What buyers complain about
“I have very dry itchy eyes”
“Didn't work for me”
“It is expensive”
“Not very moisturising”
“Looks trashy”
“It is quite greasy”
“unfortunately I didnt see any improvement whatsoever”
“definitely not for sensitive skin”
“I couldnt get on with the texture - it felt a bit sticky”
“Skin reaction”
Top return reasons
Common questions
- Is eczema eye cream profitable to sell on Amazon United Kingdom?
- The niche generates £61K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -43.0%. Flapen's verdict: Skip it (38/100).
- How competitive is the eczema eye cream niche?
- 14 brands and 194 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in eczema eye cream?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Value For Money. The return rate is 0.1%.
- What does it cost to enter the eczema eye cream niche?
- Listings span £1.66–£19.04; the average listing price is £9.83 (sweet spot $15–$100). The average incumbent carries 4,923 reviews — the moat a new listing must climb.