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Eczema Eye Cream

Fail

Demand is soft, at -43.0% this quarter, so Eczema Eye Cream is a Fail.

Flapen Score
38
38 / 100
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Market size
£61K/yr78K searches / yr
90-day growth
-43.0%search demand this quarter
Competition
69%top-5 click share · 14 brands · 194 sellers

Flapen Score

Eczema Eye Cream against its category

The dotted line is the Beauty average. Past it, Eczema Eye Cream is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eczema Eye Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eczema Eye Cream 78K times last year and spent an estimated £61K. The top 5 brands take 80% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -43.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-43.0%
Conversion, latest week
8.0%
Market size, estimated
£61Ka year
Top search term
eye cream for dry skin around eyes12K searches a year

02 · Price

A sale here is worth £9.83.

Listings sell for £9.83 on average, from £1.66 to £19.04. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.83 that is £2K to £5K a year per listing.

Average price
£9.83under the $15 to $100 sweet spot
Price range
£1.66–£19.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Eyes. It carries 4,923 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#47in Eyes
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,923per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Eczema Eye Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

194

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

16%

  • Brand 130%
  • Brand 226%
  • Brand 315%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (8 brands, 16%)

Demand

Eczema Eye Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '25Spike '26NovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 2.4× · 9 of 12 months tracked

Search terms

Top Eczema Eye Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eye cream for dry skin around eyes12K/yr
  • eyelid cream11K/yr
  • sensitive eye cream9K/yr
  • bioderma atoderm intensive eye3K/yr
  • eczema eye cream9K/yr
  • bioderma eye cream6K/yr
  • eyelid eczema cream7K/yr
  • eyelid cream for blepharitis4K/yr
  • eye eczema cream4K/yr
  • dry eye cream3K/yr

Reviews and returns

What reviews say buyers love and hate about Eczema Eye Cream

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Moist/Dry”
21%of negative reviews mention “Allergies”
0.1%of orders come back
“I have very dry itchy eyes”
A buyer, on “Allergies”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Eczema Eye Cream questions

Answered from the same tracked data.