Eczema Eye Cream
FailDemand is soft, at -43.0% this quarter, so Eczema Eye Cream is a Fail.
- Flapen Score
- 38 / 100Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 4738
- Market size
- £61K/yr78K searches / yr
- 90-day growth
- -43.0%search demand this quarter
- Competition
- 69%top-5 click share · 14 brands · 194 sellers
Flapen Score
Eczema Eye Cream against its category
The dotted line is the Beauty average. Past it, Eczema Eye Cream is stronger. Inside it, weaker.
Market
The Eczema Eye Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eczema Eye Cream 78K times last year and spent an estimated £61K. The top 5 brands take 80% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -43.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -43.0%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £61Ka year
- Top search term
- eye cream for dry skin around eyes12K searches a year
02 · Price
A sale here is worth £9.83.
Listings sell for £9.83 on average, from £1.66 to £19.04. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.83 that is £2K to £5K a year per listing.
- Average price
- £9.83under the $15 to $100 sweet spot
- Price range
- £1.66–£19.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Eyes. It carries 4,923 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #47in Eyes
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,923per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Eczema Eye Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
194
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
16%
- Brand 130%
- Brand 226%
- Brand 315%
- Brand 44%
- Brand 54%
- Brand 64%
- Open — no brand owns it (8 brands, 16%)
Demand
Eczema Eye Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 2.4× · 9 of 12 months tracked
Search terms
Top Eczema Eye Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eye cream for dry skin around eyes12K/yr
- eyelid cream11K/yr
- sensitive eye cream9K/yr
- bioderma atoderm intensive eye3K/yr
- eczema eye cream9K/yr
- bioderma eye cream6K/yr
- eyelid eczema cream7K/yr
- eyelid cream for blepharitis4K/yr
- eye eczema cream4K/yr
- dry eye cream3K/yr
Reviews and returns
What reviews say buyers love and hate about Eczema Eye Cream
We read the reviews and the return reasons for every product selling here.
“I have very dry itchy eyes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eczema Eye Cream questions
Answered from the same tracked data.









