Eczema Eye Cream
FailDemand is soft, at -43.0% this quarter, so Eczema Eye Cream is a Fail.
- Flapen Score
- 38 / 100Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 4738
- Market size
- £61K/yr78K searches / yr
- 90-day growth
- -43.0%search demand this quarter
- Competition
- 69%top-5 click share · 14 brands · 194 sellers
Flapen Score
Eczema Eye Cream against its category
The dotted line is the Beauty average. Past it, Eczema Eye Cream is stronger. Inside it, weaker.
Market
The Eczema Eye Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eczema Eye Cream 78K times last year and spent an estimated £61K. The top 5 brands take 80% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -43.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -43.0%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £61Ka year
- Top search term
- eye cream for dry skin around eyes12K searches a year
02 · Price
A sale here is worth £9.83.
Listings sell for £9.83 on average, from £1.66 to £19.04. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.83 that is £2K to £5K a year per listing.
- Average price
- £9.83under the $15 to $100 sweet spot
- Price range
- £1.66–£19.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Eyes. It carries 4,923 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #47in Eyes
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,923per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Eczema Eye Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BlinkBetter BetterLids Eyelid Ointment Soothing Care for Dry Itchy & Flaky Eyelids Barrier-Repair Formula with Intense Oat Complex Shea Butter & Panthenol Suitable for Blepharitis-Prone Skin 10g
- Price
- £7.40
- Rating
- 4.5/5
- Reviews
- 2,804
- Age
- 1y ago

BIODERMA ATODERM INTENSIVE EYE 3IN1 100ML - NEW
- Price
- £14.07
- Rating
- 4.6/5
- Reviews
- 4,599
- Age
- 6y ago

CeraVe Eye Repair Cream with 3 Ceramides for Dark Circles & Puffiness 14ml
- Price
- £8.32
- Rating
- 4.3/5
- Reviews
- 45,007
- Age
- 8y ago

Epimax Eyelid Ointment-A Soothing moisturiser to Help Relieve eyelids That are Dry Itchy red and Flaky. Soothe Hydrate and Comfort Dry Skin Around The Delicate Eye Area
- Price
- £8.47
- Rating
- 4.3/5
- Reviews
- 603
- Age
- 2y ago

BLEPHADERM 5-in-1 Eyelid & Eye Contour Cream - Soothes Repairs Moisturises Protects & Reduces appearance of Puffiness for Sensitive Dry Irritated Skin 40ml
- Price
- £19.04
- Rating
- 4.4/5
- Reviews
- 613
- Age
- 1y ago
Trending
estimated 90-day click momentum
medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
- Price
- £11.46
- Rating
- 4.4/5
- Reviews
- 4,577
- Age
- 1y ago

BIODERMA ATODERM INTENSIVE BALM 75ML
- Price
- £10.57
- Rating
- 4.6/5
- Reviews
- 4,599
- Age
- 10y ago

Artelac Nighttime Gel by Bausch Plus Lomb Night Time Eye Gel for Dry Eyes Long-Lasting Relief for Irritated Gritty Carbomer Eye Gel 10g
- Price
- £4.33
- Rating
- 4.5/5
- Reviews
- 1,866
- Age
- 15y ago

La Roche-Posay Toleriane Dermallergo Soothing Eye Cream 48H Hydrating Fluid for Ultra-Sensitive and Allergy-Prone Eye Contour with Niacinamide and Neurosensine 20ml
- Price
- £13.06
- Rating
- 4.4/5
- Reviews
- 1,811
- Age
- 4y ago

Hycosan Night - Soothing Relief and Protection Against Dry Tired and Burning Eyes While You Sleep - with Vitamin A and Preservative Free - 300 Applications
- Price
- £6.21
- Rating
- 4.4/5
- Reviews
- 5,134
- Age
- 8y ago
Newest
by launch date
BlinkBetter BetterLids Restore Eyelid Cream Moisturising Eyelid Cream to Hydrate & Soothe Dry Red or Sensitive Eyelids Barrier-Support Formula with Ceramides Oat & Centella Daily Use 30ml
- Price
- £9.96
- Rating
- 4.3/5
- Reviews
- 497
- Age
- 11mo ago

medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
- Price
- £11.46
- Rating
- 4.4/5
- Reviews
- 4,577
- Age
- 1y ago

BlinkBetter BetterLids Eyelid Ointment Soothing Care for Dry Itchy & Flaky Eyelids Barrier-Repair Formula with Intense Oat Complex Shea Butter & Panthenol Suitable for Blepharitis-Prone Skin 10g
- Price
- £7.40
- Rating
- 4.5/5
- Reviews
- 2,804
- Age
- 1y ago

BlinkBetter BetterLids Lanolin-Free Eyelid Ointment Moisturises Soothes & Hydrates Dry Itchy Red & Flaky Eyelids with Colloidal Oat Shea & Panthenol. Barrier Care for Sensitive Eyelids 10g
- Price
- £8.00
- Rating
- 4.5/5
- Reviews
- 2,804
- Age
- 1y ago

Grahams Natural Face & Eyelid Eczema Cream - Treatment for Eczema Dermatitis Itch Relief Redness Inflammation & Very Dry Skin - with Colloidal Oatmeal - Hypoallergenic & Steroid-Free 50g
- Price
- £16.57
- Rating
- 4.0/5
- Reviews
- 377
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
194
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
16%
- BlinkBetter30%
- Bioderma26%
- CeraVe15%
- Epimax4%
- THEA PHARMA4%
- SVR4%
- Open — no brand owns it (8 brands, 16%)
Demand
Eczema Eye Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 2.4× · 9 of 12 months tracked
Search terms
Top Eczema Eye Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eye cream for dry skin around eyes12K/yr
- eyelid cream11K/yr
- sensitive eye cream9K/yr
- bioderma atoderm intensive eye3K/yr
- eczema eye cream9K/yr
- bioderma eye cream6K/yr
- eyelid eczema cream7K/yr
- eyelid cream for blepharitis4K/yr
- eye eczema cream4K/yr
- dry eye cream3K/yr
Reviews and returns
What reviews say buyers love and hate about Eczema Eye Cream
We read the reviews and the return reasons for every product selling here.
“I have very dry itchy eyes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eczema Eye Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









