Eczema Cream
FailPrices span $2.67–$16.81, mostly outside the sweet spot, so Eczema Cream is a Fail.
- Flapen Score
- 44 / 100Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 4744
- Market size
- £868K/yr708K searches / yr
- 90-day growth
- -16.6%search demand this quarter
- Competition
- 75%top-5 click share · 9 brands · 96 sellers
Flapen Score
Eczema Cream against its category
The dotted line is the Beauty average. Past it, Eczema Cream is stronger. Inside it, weaker.
Market
The Eczema Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eczema Cream 708K times last year and spent an estimated £868K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Apr–May. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 15.3% of those searches ended in a purchase.
Shoppers searched for this 708K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £868K a year.
- Searches, last 12 months
- 708K
- Growth, 90 days vs prior 90
- -16.6%
- Conversion, latest week
- 15.3%
- Market size, estimated
- £868Ka year
- Peak month
- May2.8× the quietest month
- Top search term
- eczema cream249K searches a year
02 · Price
A sale here is worth £8.02.
Listings sell for £8.02 on average, from £2.67 to £16.81. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £8.02 that is £48K to £64K a year per listing.
- Average price
- £8.02under the $15 to $100 sweet spot
- Price range
- £2.67–£16.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £48K–£64K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #30 within Body. It carries 5,733 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 2.4%
- Average rank
- #30in Body
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,733per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Eczema Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Epaderm Moisturising Cream for Dry Skin including Eczema and Psoriasis 500g Pump
- Price
- £9.71
- Rating
- 4.7/5
- Reviews
- 5,708
- Age
- 15y ago

Epaderm Cream 50 gram
- Price
- £2.67
- Rating
- 4.7/5
- Reviews
- 3,331
- Age
- 15y ago

Epaderm Emollient For Dry Skin - 500g
- Price
- £9.02
- Rating
- 4.7/5
- Reviews
- 3,223
- Age
- 17y ago

Epaderm Cream 150 g
- Price
- £6.39
- Rating
- 4.7/5
- Reviews
- 3,331
- Age
- 9y ago

Cetraben Moisturising Cream For Dry Itchy Sensitive & Eczema-Prone Skin Soothe Moisturise Hydrate & Protect Dermatological Moisturiser Daily Use on the Body Fragrance Free 1 x 475ml
- Price
- £10.17
- Rating
- 4.6/5
- Reviews
- 9,359
- Age
- 9y ago
Trending
estimated 90-day click momentum
E45 Itch Relief Cream 500g for Eczema Dry Skin & Dermatitis
- Price
- £16.81
- Rating
- 4.6/5
- Reviews
- 3,338
- Age
- 17y ago

Eczema Cream 20gSoothes Itchy Gentle and Relieves Itching for Dermatitis and Psoriasis Eczema Cream for Adults
- Price
- £8.85
- Rating
- 4.2/5
- Reviews
- 64
- Age
- 12mo ago

Doublebase Dry Skin Emollient. Clinically Proven Moisturiser for Eczema Psoriasis and Dermatitis Treatment. Body Cream for Dry Skin Relief 100g Tube
- Price
- £4.78
- Rating
- 4.6/5
- Reviews
- 8,897
- Age
- 6y ago

Oilatum Cream for Eczema Psoriasis and Dry Skin Conditions Soothing Formula for Sensitive Skin Hydrating Relief for Itchy Irritated Skin 1 x 150g
- Price
- £5.02
- Rating
- 4.6/5
- Reviews
- 3,544
- Age
- 19y ago

Eurax Itch Relief Cream Hydrating Relief from Itchy & Irritated Skin Alleviates Itching from Rashes Eczema Dermatitis & Chickenpox Dermatologist Recommended Contains Crotamiton 1 x 100g
- Price
- £5.16
- Rating
- 4.5/5
- Reviews
- 15,600
- Age
- 17y ago
Newest
by launch date
Eczema Cream 20gSoothes Itchy Gentle and Relieves Itching for Dermatitis and Psoriasis Eczema Cream for Adults
- Price
- £8.85
- Rating
- 4.2/5
- Reviews
- 64
- Age
- 12mo ago

Pinewoods Fast Acting Hydrocortisone Cream 1% w/w Bite and Sting Cream Mosquito and Bee Sting Treatment Itchy Skin and Redness Solution 3 x 10g Tubes for Eczema and Irritation
- Price
- £6.49
- Rating
- 4.6/5
- Reviews
- 1,946
- Age
- 1y ago

Doublebase Dry Skin Emollient. Clinically Proven Moisturiser for Eczema Psoriasis and Dermatitis Treatment. Body Cream for Dry Skin Relief 100g Tube
- Price
- £4.78
- Rating
- 4.6/5
- Reviews
- 8,897
- Age
- 6y ago

Cetraben Moisturising Cream For Dry Itchy Sensitive & Eczema-Prone Skin Soothe Moisturise Hydrate & Protect Dermatological Moisturiser Daily Use on the Body Fragrance Free 1 x 475ml
- Price
- £10.17
- Rating
- 4.6/5
- Reviews
- 9,359
- Age
- 9y ago

Cetraben Flare Up Overnight Ointment Relieves Dry Itchy & Eczema-Prone Skin Rich Formulation for Intense Hydration Protects Skin from Irritants For Overnight Use Fragrance Free 1 x 120g
- Price
- £5.64
- Rating
- 4.5/5
- Reviews
- 2,393
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
96
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
6%
- Epaderm72%
- Cetraben10%
- Oilatum4%
- Guuizos3%
- Generic2%
- Doublebase2%
- Open — no brand owns it (3 brands, 6%)
Demand
Eczema Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Apr, May · busiest ÷ quietest = 2.8×
Search terms
Top Eczema Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eczema cream249K/yr
- epaderm cream125K/yr
- eczema60K/yr
- epaderm52K/yr
- epiderm cream46K/yr
- eczema cream adults53K/yr
- cream for eczema24K/yr
- epiderm23K/yr
- epaderm cream 500g pump dispenser13K/yr
- cream for dyshidrotic eczema5K/yr
Reviews and returns
What reviews say buyers love and hate about Eczema Cream
We read the reviews and the return reasons for every product selling here.
“I get very dry patches on my skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eczema Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









