eczema cream
Skip itPrices mostly outside the sweet spot ($2.67–$16.81) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Market size
Great£868K£868K/yr · 708K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,732.86avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.02avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Price range
Bad£2.67–£16.81cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eczema cream is a £868K/yr Amazon United Kingdom market (708K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Apr–May. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
eczema cream market data
- Units sold / yr
- 100K–125K
- avg 6,000–8,000/product
- Revenue / yr
- £802K–£1.0M
- units × avg price
- Conversion rate
- 15.3%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 2.4%
- Avg brand age
- 56 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
96
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
6%
- Epaderm72%
- Cetraben10%
- Oilatum4%
- Guuizos3%
- Generic2%
- Doublebase2%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.Peak months: Jan, Apr, May · busiest ÷ quietest = 2.8×
Top eczema cream search terms
- eczema cream249K/yr
- epaderm cream125K/yr
- eczema60K/yr
- epaderm52K/yr
- epiderm cream46K/yr
- eczema cream adults53K/yr
- cream for eczema24K/yr
- epiderm23K/yr
- epaderm cream 500g pump dispenser13K/yr
- cream for dyshidrotic eczema5K/yr
Top eczema cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Epaderm Moisturising Cream for Dry Skin including Eczema and Psoriasis 500g Pump
Epaderm£9.714.7★5,708 rev
Epaderm Cream 50 gram
Epaderm£2.674.7★3,331 rev
Epaderm Emollient For Dry Skin - 500g
Epaderm£9.024.7★3,223 rev
Epaderm Cream 150 g
Epaderm£6.394.7★3,331 rev
Cetraben Moisturising Cream For Dry Itchy Sensitive & Eczema-Prone Skin Soothe Moisturise Hydrate & Protect Dermatological Moisturiser Daily Use on the Body Fragrance Free 1 x 475ml
Cetraben£10.174.6★9,359 rev
Newest
by launch date
Eczema Cream 20gSoothes Itchy Gentle and Relieves Itching for Dermatitis and Psoriasis Eczema Cream for Adults
Guuizos£8.8564 rev
Pinewoods Fast Acting Hydrocortisone Cream 1% w/w Bite and Sting Cream Mosquito and Bee Sting Treatment Itchy Skin and Redness Solution 3 x 10g Tubes for Eczema and Irritation
Generic£6.491,946 rev
Doublebase Dry Skin Emollient. Clinically Proven Moisturiser for Eczema Psoriasis and Dermatitis Treatment. Body Cream for Dry Skin Relief 100g Tube
Doublebase£4.788,897 rev
Cetraben Moisturising Cream For Dry Itchy Sensitive & Eczema-Prone Skin Soothe Moisturise Hydrate & Protect Dermatological Moisturiser Daily Use on the Body Fragrance Free 1 x 475ml
Cetraben£10.179,359 rev
Cetraben Flare Up Overnight Ointment Relieves Dry Itchy & Eczema-Prone Skin Rich Formulation for Intense Hydration Protects Skin from Irritants For Overnight Use Fragrance Free 1 x 120g
Cetraben£5.642,393 rev
Trending
90-day click momentum
E45 Itch Relief Cream 500g for Eczema Dry Skin & Dermatitis
E45£16.814.6★
Eczema Cream 20gSoothes Itchy Gentle and Relieves Itching for Dermatitis and Psoriasis Eczema Cream for Adults
Guuizos£8.854.2★
Doublebase Dry Skin Emollient. Clinically Proven Moisturiser for Eczema Psoriasis and Dermatitis Treatment. Body Cream for Dry Skin Relief 100g Tube
Doublebase£4.784.6★
Oilatum Cream for Eczema Psoriasis and Dry Skin Conditions Soothing Formula for Sensitive Skin Hydrating Relief for Itchy Irritated Skin 1 x 150g
Oilatum£5.024.6★
Eurax Itch Relief Cream Hydrating Relief from Itchy & Irritated Skin Alleviates Itching from Rashes Eczema Dermatitis & Chickenpox Dermatologist Recommended Contains Crotamiton 1 x 100g
Eurax£5.164.5★
What buyers say about eczema cream
What buyers praise and complain about, mined from review topics.What buyers love
“providing good moisturising”
“Good value for money”
“Itch relief”
“Great cream”
“Great on irritated skin”
“Works ok”
“as advertised”
“Absorbent”
“Smooth”
“Helped my skin condition greatly”
What buyers complain about
“I get very dry patches on my skin”
“Didnt work”
“Smells chemical”
“it also means its not the best moisturiser”
“Its too big for my liking”
“Didnt take the itching away for hours”
“pricey”
“This stuff actually seems to give some parts of my body a burning sensation”
“Quite a thick cream”
“Rather too greasy”
Common questions
- Is eczema cream profitable to sell on Amazon United Kingdom?
- The niche generates £868K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the eczema cream niche?
- 9 brands and 96 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in eczema cream?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.1%.
- When does demand for eczema cream peak?
- Demand peaks in Jan–Apr–May; the busiest month runs 2.8× the quietest.
- What does it cost to enter the eczema cream niche?
- Listings span £2.67–£16.81; the average listing price is £8.02 (sweet spot $15–$100). The average incumbent carries 5,733 reviews — the moat a new listing must climb.