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Eczema Cream

prices mostly outside the sweet spot ($2.67–$16.81) — Eczema Cream doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47

Market size 75Growth 17Conversion 97Competition 21Returns 100Price range 13Avg price 22Brand share 21Review moat 24Quality gap 27
This niche Category average · 2,481 niches

Is Eczema Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Eczema Cream is a £868K/yr Amazon United Kingdom market (708K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Apr–May. Verdict: Skip it — 44/100.

Eczema Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.6% over the last 90 days and 15.3% of searches end in a purchase.

£868K

revenue / yr

Units sold / yr125K
Search volume / yr-16.6%708K
Conversion rate15.3%
Avg price£8.02

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers9 · 96
Top-5 product click share75%
Open market8%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement71%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews5,733

Top Eczema Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

£0£87K£174K£260K£347K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

96

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

6%

  • Epaderm72%
  • Cetraben10%
  • Oilatum4%
  • Guuizos3%
  • Generic2%
  • Doublebase2%
  • Open — no brand owns it (3 brands, 6%)

Eczema Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume708KCVR15.3%Products14Brands9Top 5 Brands92%OOS Rate2.4%Rating4.6★Reviews5,733Avg BSR#30
50K30KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Apr, May · busiest ÷ quietest = 2.8×

Top Eczema Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • eczema cream249K/yr
  • epaderm cream125K/yr
  • eczema60K/yr
  • epaderm52K/yr
  • epiderm cream46K/yr
  • eczema cream adults53K/yr
  • cream for eczema24K/yr
  • epiderm23K/yr
  • epaderm cream 500g pump dispenser13K/yr
  • cream for dyshidrotic eczema5K/yr

What reviews say buyers love and hate about Eczema Cream

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Moist/Dry13%

providing good moisturising

Value For Money13%

Good value for money

Itch Relief10%

Itch relief

Quality-Overall10%

Great cream

Allergies10%

Great on irritated skin

What buyers complain about

60% of reviews
Allergies21%

I get very dry patches on my skin

Functionality-Overall9%

Didnt work

Smell9%

Smells chemical

Moist/Dry4%

it also means its not the best moisturiser

Size-Overall4%

Its too big for my liking

Common Eczema Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Eczema Cream 44/100 on Amazon United Kingdom — Skip it. The niche generates £868K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -16.6% over the last 90 days.
Search demand for Eczema Cream on Amazon United Kingdom peaks in Jan–Apr–May, where the busiest month runs 2.8× the quietest.