eco friendly gifts
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Review moat
Okay2,079.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.33–£22.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.09avg listing price — sweet spot $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Market size
Bad£10K£10K/yr · 49K searches
According to Flapen's Amazon United Kingdom niche tracking, eco friendly gifts is a £10K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
eco friendly gifts market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £13K–£15K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #90
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 2.8%
- Avg brand age
- 44 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
24 falling
Sellers
40
Top-5 brand share
42%
Top 20: 95%
Top-5 click share
39%
Top 20: 93%
Open market
51%
- Love Rustic10%
- ECO CHIC10%
- EcoGlow9%
- Revive a Bee7%
- leaf boat7%
- Walter & Bloom6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 46.3×
Top eco friendly gifts search terms
- eco friendly gifts15K/yr
- sustainable gifts8K/yr
- eco gifts7K/yr
- eco gifts for women6K/yr
- eco friendly gifts for women5K/yr
- environmentally friendly gifts5K/yr
- sustainable gifts for women3K/yr
Top eco friendly gifts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Set of 3: Indoor Herb Garden in Jars Rustic Grow Your Own Kit - Herb Planter and Gifts for Women or Men (Mint Basil Coriander)
Love Rustic£13.214.3★759 rev
Eco-Friendly Reusable Bamboo Make Up Remover and Care Gift Set - Makeup Pads Toothbrush Plastic Free Vegan Friendly Biodegradable Product for Women
EcoGlow£19.114.7★170 rev
Revive a Bee Gold Bee Revival Kit Keyring with Sugar Syrup & Plantable Packaging to Rescue Bees Perfect Gifts for Nature Lovers
Revive a Bee£8.164.6★1,281 rev
leaf boat Eco Friendly Paper Pens/Pack of 10 or 24 with Metal Ink Chamber/Low Waste gift/Biro Pens/Black/Recyclable/Eco Friendly Products/Stationery/Paper Packaging/Zero Waste/Plastic Free
leaf boat£7.864.5★85 rev
100% Natural Vegan & Handmade in the UK Pamper Hamper/Gift Box/Bath Set Relaxation Gifts for Women. Perfect Friendship Birthday or Girlfriend Gift.
Walter & Bloom£15.354.6★281 rev
Newest
by launch date
BambooHop Ankle Socks Women 5 Pairs Bamboo Low Cut Ladies Trainer Socks Breathable Seamless Short Summer Thin Socks
BambooHop£5.47200 rev
Shower Steamers Aromatherapy 8 Pcs Stress Relief Shower Bombs Mothers Day Gifts Birthday Gifts for Women Self Care & Relaxation Gifts for Women Stocking Fillers
ORIENTLEAF£8.531,576 rev
inaWarm Bamboo Trainer Socks Womens 6 Pairs Breathable Ankle Running Socks Ladies Sports Low Cut Sock Athletic Sock with Gift Box for Women Girls Multicolor 6-8
inaWarm£7.921,878 rev
Neals Yard Remedies Reviving Shower Scents Collection Gift Set Of Body Wash With Essential Oils Vegan & Cruelty-Free Pack of 3
Neal's Yard Remedies£16.81173 rev
STYLPRO Sustainable Beauty Gift Set 9-Piece Vegan Spa Kit with Bamboo Face Cloth Makeup Remover Pads Bath Mitt Sponge & Organic Cotton Bag Eco-Friendly Reusable & Giftable
StylPro£12.258 rev
Trending
90-day click momentumBambooHop Ankle Socks Women 5 Pairs Bamboo Low Cut Ladies Trainer Socks Breathable Seamless Short Summer Thin Socks
BambooHop£5.474.4★
inaWarm Bamboo Trainer Socks Womens 6 Pairs Breathable Ankle Running Socks Ladies Sports Low Cut Sock Athletic Sock with Gift Box for Women Girls Multicolor 6-8
inaWarm£7.924.6★
Faith In Nature 3 x 100ml Natural Body Wash Travel Gift Set Vegan & Cruelty Free No SLS or Parabens
FAITH IN NATURE£4.604.7★
Revive a Bee Gold Bee Revival Kit Keyring with Sugar Syrup & Plantable Packaging to Rescue Bees Perfect Gifts for Nature Lovers
Revive a Bee£8.164.6★
Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts
Jeasona£7.574.7★
What buyers say about eco friendly gifts
What buyers praise and complain about, mined from review topics.What buyers love
“Sweet gift”
“They seem well made”
“Lovely fragrance”
“Good price”
“Very comfortable”
“Exactly as advertised”
“Good germination, plenty of seeds”
“Big enough to house quite a few solitary bees”
“Its a amazing the colours are so bright”
“Soft skin, fast delivery”
What buyers complain about
“Become very tight”
“Its not worth it”
“and because they smell so strong my black bin didn't have any nasty smells from it”
“not 1 grew”
“Not very good quality”
“Nothing grew”
“Not made to last any longer than a couple of months”
“Waste”
“the instructions are rather complicated”
“I wish the barrel was thicker as I have arthritis in my fingers”
Top return reasons
Common questions
- Is eco friendly gifts profitable to sell on Amazon United Kingdom?
- The niche generates £10K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the eco friendly gifts niche?
- 24 brands and 40 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in eco friendly gifts?
- Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 0.4%.
- When does demand for eco friendly gifts peak?
- Demand peaks in Nov–Dec; the busiest month runs 46.3× the quietest.
- What does it cost to enter the eco friendly gifts niche?
- Listings span £3.33–£22.38; the average listing price is £10.09 (sweet spot $15–$100). The average incumbent carries 2,079 reviews — the moat a new listing must climb.