Is eau de cologne profitable to sell on Amazon United Kingdom?

The niche generates £122K/yr across 45 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +58.5%. Flapen's verdict: Worth a look (59/100).

How competitive is the eau de cologne niche?

6 brands and 183 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in eau de cologne?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.3%.

When does demand for eau de cologne peak?

Demand peaks in Jun–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the eau de cologne niche?

Listings span £3.37–£35.39; the average listing price is £12.18 (sweet spot $15–$100). The average incumbent carries 1,314 reviews — the moat a new listing must climb.

eau de cologne

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Competition

Great33%

top-5 click share — an open shelf

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Growth

Good+58.5%

90-day search growth — must beat 0% to launch

Price range

Good£3.37–£35.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,313.67

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£12.18

avg listing price — sweet spot $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£122K

£122K/yr · 138K searches

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, eau de cologne is a £122K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 59/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

eau de cologne market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: £122K–£152K; units × avg price
Conversion rate: 7.3%
Avg BSR: #190
Page quality: 0%
Prime: 91%
Sponsored: 64%
Out of stock: 4.5%
Avg brand age: 96 months
Avg seller age: 150 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

6 rising

Sellers

183

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

33%

Top 20: 76%

Open market

471182%
Bien-être8%
Heno de Pravia6%
HENO DE PRAVIA2%
Nenuco1%
ACQUA COLONIA1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 54 weeks — +58.5% search growth over the last 90 days.

Peak months: Jun, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top eau de cologne search terms

471135K/yr +50.7%5.8% conv.
4711 eau de cologne31K/yr +65.4%8.1% conv.
eau de cologne17K/yr +43.1%4.2% conv.
4711 eau de cologne spray11K/yr +91.4%8.4% conv.
cologne for women9K/yr +46.1%1.3% conv.
4711 cologne8K/yr +62.5%6.3% conv.
4711 eau de cologne cool stick4K/yr +967.4%2.6% conv.
heno de pravia5K/yr +69.7%8.8% conv.
bien etre eau de cologne5K/yr +48.1%7.0% conv.
bronnley english fern cologne5K/yr +8.2%0.3% conv.

All search terms

Top eau de cologne products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

4711 Original Eau de Cologne | Eau de Cologne 75ml - Classic fragrance in an iconic bottle - Characteristic scent - Unisex - Soothing for body mind and soul

4711£9.574.5★7,374 rev

4711 Eau de Cologne for Women 50ml - Classic Fragrance with Refreshing Citrus and Floral Notes

4711£7.944.5★1,209 rev

4711 Original Eau de Cologne | Eau de Cologne 100ml Classic fragrance - characteristic scent that provides pure refreshment - unisex - soothing for body mind and soul

4711£11.834.5★1,209 rev

4711 Eau de Cologne for Women 400ml - Refreshing Classic Fragrance with Citrus and Floral Notes

4711£20.474.6★6,604 rev

Bien-être Bien Etre Colonia Naturelle 500 ml 1 x 500 ml

Bien-être£9.604.5★1,680 rev

Newest

by launch date

4711 Original Eau de Cologne for Women 100ml Splash - Classic Refreshing Citrus & Floral Fragrance with Bergamot Lavender & Neroli - Timeless Aromatic Cologne in Iconic Molanus Bottle

4711£11.7920 rev

9mo ago

4711 Floral Collection Mini Set - 4 x 8ml Eau de Cologne Gift Set for Women - Rose Jasmine Magnolia & Lily of the Valley Fragrances - Travel-Friendly Perfume Collection

4711£10.0716 rev

9mo ago

4711 Original Eau de Cologne 50ml Splash - Classic Unisex Fragrance with Refreshing Citrus Bergamot Lavender & Neroli - Timeless Cologne in Iconic Molanus Bottle

4711£10.6014 rev

9mo ago

4711 Floral Collection Rose Eau de Cologne for Women 100ml - Elegant Fragrance with Fresh Rose Floral Notes

4711£12.3318 rev

10mo ago

4711 Original Eau de Cologne I Floral Collection - MAGNOLIA - Eau de Cologne - floral reinterpretation of the icon - floral - feminine - seductive I 100 ml Natural Spray Vaporisateur

4711£11.5736 rev

1y ago

What buyers say about eau de cologne

What buyers praise and complain about, mined from review topics.

What buyers love

Smell62%

“Lasting fragrance”

Value For Money9%

“good value”

Quality-Overall8%

“Excellent product”

Advertised Vs Actual Product5%

“Exactly what I wanted”

Size-Overall3%

“it's a good size”

Gifting Purpose2%

“It was a present for someone”

Ease Of Use2%

“Easy to wear”

Suitability Hot Weather1%

“its very fresh though and good for summer sprays on a regular basis when youre feeling warm and sweaty”

Durability1%

“so lasts for ages”

Comfort-Overall1%

“so I find it particularly comforting”

What buyers complain about

Smell49%

“The smell doesn't last long”

Durability10%

“short lived”

Value For Money9%

“poor value for money”

Advertised Vs Actual Product5%

“Not true to description”

Strength4%

“Not as strong”

Size-Overall2%

“At least the bottle is big”

Leak-Proof2%

“It was leaking so had a refund”

Ease Of Use1%

“This has proved almost impossible to remove”

Residue1%

“adhesive residue remains on the atomiser bottle”

Product Condition1%

“Firstly this arrived in a damaged box looked like it had been previously used”

Top return reasons

Smell50%

Leak-Proof14%

Advertised Vs Actual Product9%

Size-Overall8%

Value For Money4%

Product Condition3%

Quality-Overall3%

Durability2%

Alcohol Content2%

Motor Power2%

Common questions

Is eau de cologne profitable to sell on Amazon United Kingdom?: The niche generates £122K/yr across 45 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +58.5%. Flapen's verdict: Worth a look (59/100).
How competitive is the eau de cologne niche?: 6 brands and 183 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in eau de cologne?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.3%.
When does demand for eau de cologne peak?: Demand peaks in Jun–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the eau de cologne niche?: Listings span £3.37–£35.39; the average listing price is £12.18 (sweet spot $15–$100). The average incumbent carries 1,314 reviews — the moat a new listing must climb.

eau de cologne

eau de cologne market data

Competition & brand share

Demand & seasonality

Top eau de cologne search terms

Top eau de cologne products on Amazon

Top sellers

Newest

Trending

What buyers say about eau de cologne

What buyers love

What buyers complain about

Top return reasons

Common questions

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