Eau De Cologne
Eau De Cologne shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 7% of 2,481 Beauty niches · +12 vs the category median of 47
Is Eau De Cologne profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Eau De Cologne is a £122K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 59/100.
Eau De Cologne: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +58.5% over the last 90 days and 7.3% of searches end in a purchase.
£122K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 45 products
Top Eau De Cologne products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
4711 Original Eau de Cologne | Eau de Cologne 75ml - Classic fragrance in an iconic bottle - Characteristic scent - Unisex - Soothing for body mind and soul
- Price
- £9.57
- Rating
- 4.5/5
- Reviews
- 7,374
- Age
- 13y ago
4711 Eau de Cologne for Women 50ml - Classic Fragrance with Refreshing Citrus and Floral Notes
- Price
- £7.94
- Rating
- 4.5/5
- Reviews
- 1,209
- Age
- 17y ago
4711 Original Eau de Cologne | Eau de Cologne 100ml Classic fragrance - characteristic scent that provides pure refreshment - unisex - soothing for body mind and soul
- Price
- £11.83
- Rating
- 4.5/5
- Reviews
- 1,209
- Age
- 2y ago
4711 Eau de Cologne for Women 400ml - Refreshing Classic Fragrance with Citrus and Floral Notes
- Price
- £20.47
- Rating
- 4.6/5
- Reviews
- 6,604
- Age
- 15y ago
Bien-être Bien Etre Colonia Naturelle 500 ml 1 x 500 ml
- Price
- £9.60
- Rating
- 4.5/5
- Reviews
- 1,680
- Age
- 11y ago
Trending
90-day click momentum4711 Original Eau de Cologne 50ml Splash - Classic Unisex Fragrance with Refreshing Citrus Bergamot Lavender & Neroli - Timeless Cologne in Iconic Molanus Bottle
- Price
- £10.60
- Rating
- 3.9/5
- Reviews
- 14
- Age
- 9mo ago
4711 Remix Cologne Lemon - Urban Summer | Eau de Cologne - Fruity - Spicy - Wild - The Lively Freshness of Lemon Remixed for Summer! | 100 ml Natural Spray Vaporisateur
- Price
- £12.57
- Rating
- 4.1/5
- Reviews
- 103
- Age
- 1y ago
4711 Original Eau de Cologne | Eau de Cologne 100ml - Classic fragrance in an iconic bottle - Characteristic scent - Unisex - Soothing for body mind and soul
- Price
- £12.71
- Rating
- 4.5/5
- Reviews
- 7,374
- Age
- 13y ago
4711 Floral Collection Mini Set - 4 x 8ml Eau de Cologne Gift Set for Women - Rose Jasmine Magnolia & Lily of the Valley Fragrances - Travel-Friendly Perfume Collection
- Price
- £10.07
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 9mo ago
4711 Original Eau de Cologne for Women 100ml Splash - Classic Refreshing Citrus & Floral Fragrance with Bergamot Lavender & Neroli - Timeless Aromatic Cologne in Iconic Molanus Bottle
- Price
- £11.79
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 9mo ago
Newest
by launch date4711 Original Eau de Cologne for Women 100ml Splash - Classic Refreshing Citrus & Floral Fragrance with Bergamot Lavender & Neroli - Timeless Aromatic Cologne in Iconic Molanus Bottle
- Price
- £11.79
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 9mo ago
4711 Floral Collection Mini Set - 4 x 8ml Eau de Cologne Gift Set for Women - Rose Jasmine Magnolia & Lily of the Valley Fragrances - Travel-Friendly Perfume Collection
- Price
- £10.07
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 9mo ago
4711 Original Eau de Cologne 50ml Splash - Classic Unisex Fragrance with Refreshing Citrus Bergamot Lavender & Neroli - Timeless Cologne in Iconic Molanus Bottle
- Price
- £10.60
- Rating
- 3.9/5
- Reviews
- 14
- Age
- 9mo ago
4711 Floral Collection Rose Eau de Cologne for Women 100ml - Elegant Fragrance with Fresh Rose Floral Notes
- Price
- £12.33
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 10mo ago
4711 Original Eau de Cologne I Floral Collection - MAGNOLIA - Eau de Cologne - floral reinterpretation of the icon - floral - feminine - seductive I 100 ml Natural Spray Vaporisateur
- Price
- £11.57
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
Brands
6 rising
Sellers
183
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
33%
Top 20: 76%
Open market
0%
- 471182%
- Bien-être8%
- Heno de Pravia6%
- HENO DE PRAVIA2%
- Nenuco1%
- ACQUA COLONIA1%
- Open — no brand owns it (0%)
Eau De Cologne demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Dec · busiest ÷ quietest = 2.1×
Top Eau De Cologne search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 471135K/yr
- 4711 eau de cologne31K/yr
- eau de cologne17K/yr
- 4711 eau de cologne spray11K/yr
- cologne for women9K/yr
- 4711 cologne8K/yr
- 4711 eau de cologne cool stick4K/yr
- heno de pravia5K/yr
- bien etre eau de cologne5K/yr
- bronnley english fern cologne5K/yr
What reviews say buyers love and hate about Eau De Cologne
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Lasting fragrance”
“good value”
“Excellent product”
“Exactly what I wanted”
“it's a good size”
What buyers complain about
84% of reviews“The smell doesn't last long”
“short lived”
“poor value for money”
“Not true to description”
“Not as strong”
Eau De Cologne return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
18%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Eau De Cologne questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
