Eau De Cologne

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +58.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months

138K

Growth, 90 days vs prior 90

+58.5%

Conversion, latest week

7.3%

Market size, estimated

£122Ka year

Peak month

June2.1× the quietest month

Top search term

471135K searches a year

Listings sell for £12.18 on average, from £3.37 to £35.39. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £12.18 that is £1K to £3K a year per listing.

Average price

£12.18under the $15 to $100 sweet spot

Price range

£3.37–£35.39

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #190 within Bath & Body. It carries 1,314 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

91%

Out of stock, average day

4.5%

Average rank

#190in Bath & Body

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,314per listing

Listings tracked

45

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 96 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

96 months