ear piercing kit
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($4.39–$11.99) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great466.97avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Market size
Good£366K£366K/yr · 1.0M searches
Avg price
Bad£7.79avg listing price — sweet spot $15–$100
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Price range
Bad£4.39–£11.99cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, ear piercing kit is a £366K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Aug. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
ear piercing kit market data
- Units sold / yr
- 40K–50K
- avg 1,000–1,250/product
- Revenue / yr
- £312K–£390K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #163
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 0.2%
- Avg brand age
- 33 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
29
Top-5 brand share
66%
Top 20: 99%
Top-5 click share
44%
Top 20: 87%
Open market
27%
- Yiorxu19%
- AVYRING16%
- Aucuu15%
- LeFeirr9%
- Voarge8%
- WillTen6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.5×
Top ear piercing kit search terms
- ear piercing kit395K/yr
- piercing kit217K/yr
- piercing gun146K/yr
- ear piercing gun84K/yr
- ear piercing35K/yr
- disposable ear piercing kit22K/yr
- piercing guns18K/yr
- ear piercings10K/yr
- piercing kits10K/yr
- peircing kit9K/yr
Top ear piercing kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aucuu Ear Piercing Gun Painless Self Ear Piercing Kit Safety Asepsis Earring Ear Stud Gun Kit Tool with 6 Ear Studs for Girls Women Men
Aucuu£5.714.3★663 rev
LeFeirr Disposable Ear Piercing Kit Painless Ear Piercing Gun Tool with Ear Studs 2 Pack
LeFeirr£4.394.5★1,087 rev
Yiorxu 8pcs Ear Piercing Gun Kit Pain-Free Disposable Sterile Self Piercing Kit Set with 8 Medical Grade Studs Earrings Silver/Gold & Wipes for Teens Women Men Girls Boys & Home Use (Crown Gold)
Yiorxu£8.474.5★103 rev
Yiorxu 8pcs Ear Piercing Gun Painless Disposable Self Ear Piercing Kit with Ear Studs Earrings for Women Men Girls Boys
Yiorxu£7.084.6★785 rev
AVYRING Piercing Kit for All Body Piercings 14G 16G 18G 20G Stainless Steel Piercing Tools for Nose Septum Belly Button Eyebrow Lip Tongue Ear Cartilage Tragus Helix Piercing Jewelry Silver 10MM
AVYRING£11.484.4★156 rev
Newest
by launch date
LAURITAMI Ear Piercing Kit 4Pcs Ear Piercing Gun with Earring Studs Asepsis Disposable DIY Self Piercing Kit with Ear Care Bars Waterproof Ear Covers Marker Clear Studs for Women Men
LAURITAMI£7.871 rev
4 Pack Disposable Ear Piercing Kit Painless Self Ear Piercing Gun with Surgical Stainless Steel Ear Studs Sterile Safety Piercing Tool for Home Salon Use Women Men Girls Boys
Generic£5.539 rev
AVYRING 46PCS Piercing Kit for Nose Septum Belly Button Eyebrow Lip Tongue Ear Cartilage Tragus Helix Piercing with Jewellry 13G 15G 18G Stainless Steel Piercing Tools and Supplies Silver
AVYRING£8.92156 rev
AceFun 66 Pieces Professional Piercing Kit for All Body Piercings 14G 16G 18G 20G Piercing Needles with Stainless Steel Ear Nose Septum Belly Button Nipple Lip Eyebrow Smiley Piercing Body Jewelry
AceFun£10.1698 rev
94 PCS Piercing Kit Ear Piercing Needles 14G 16G with 60 Pcs Jewellery for Nose Ear Piercings Belly Button Lip and Eyebrow Body Jewellery & Piercings Tools Set with Piercing Clamps Gloves
Cerulume£9.1021 rev
Trending
90-day click momentumLAURITAMI Ear Piercing Kit 4Pcs Ear Piercing Gun with Earring Studs Asepsis Disposable DIY Self Piercing Kit with Ear Care Bars Waterproof Ear Covers Marker Clear Studs for Women Men
LAURITAMI£7.875.0★
Voarge Ear Piercing Gun Kit - Disposable Sterile Painless Self-Piercing Tool with Ear Studs Stainless Steel
Voarge£7.434.5★
AVYRING 46PCS Piercing Kit for Nose Septum Belly Button Eyebrow Lip Tongue Ear Cartilage Tragus Helix Piercing with Jewellry 13G 15G 18G Stainless Steel Piercing Tools and Supplies Silver
AVYRING£8.924.4★
AVYRING Piercing Kit for All Body Piercings 14G 16G 18G 20G Stainless Steel Piercing Tools for Nose Septum Belly Button Eyebrow Lip Tongue Ear Cartilage Tragus Helix Piercing Jewelry Silver 10MM
AVYRING£11.484.4★
4 Pack Disposable Ear Piercing Kit Painless Self Ear Piercing Gun with Surgical Stainless Steel Ear Studs Sterile Safety Piercing Tool for Home Salon Use Women Men Girls Boys
Generic£5.534.1★
What buyers say about ear piercing kit
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Good for price”
“good quality”
“Does the job”
“Very compact size too”
“Works well”
“No problem at all with irritation or infection afterwards”
“they are very durable”
“The studs really shine”
“The design is incredibly user-friendly and mechanical”
What buyers complain about
“Poor quality”
“Poor quality metal caused Allergic reaction”
“Id say the earring is a little larger than Id choose”
“the cost is just ridiculous these days”
“literally not even 4 days after”
“Turns black”
“no instructions on how to use it”
“The jewerly is just abit to thick”
“these ones doesn't seem to work the same way”
“the product is not good as the jewellery is stuck”
Top return reasons
Common questions
- Is ear piercing kit profitable to sell on Amazon United Kingdom?
- The niche generates £366K/yr across 33 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the ear piercing kit niche?
- 22 brands and 29 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in ear piercing kit?
- Top complaints mined from reviews: Quality-Overall, Allergies, Size-Overall. The return rate is 0.3%.
- When does demand for ear piercing kit peak?
- Demand peaks in Aug; the busiest month runs 1.5× the quietest.
- What does it cost to enter the ear piercing kit niche?
- Listings span £4.39–£11.99; the average listing price is £7.79 (sweet spot $15–$100). The average incumbent carries 467 reviews — the moat a new listing must climb.