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Ear Piercing Cleaner

Fail

Prices span $3.95–$13.28, mostly outside the sweet spot, so Ear Piercing Cleaner is a Fail.

Flapen Score
37
37 / 100
Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47
Market size
£134K/yr103K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
88%top-5 click share · 7 brands · 49 sellers

Flapen Score

Ear Piercing Cleaner against its category

The dotted line is the Beauty average. Past it, Ear Piercing Cleaner is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ear Piercing Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ear Piercing Cleaner 103K times last year and spent an estimated £134K. The top 5 brands take 93% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 16.1% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
16.1%
Market size, estimated
£134Ka year
Peak month
August1.4× the quietest month
Top search term
ear piercing cleaner30K searches a year

02 · Price

A sale here is worth £8.10.

Listings sell for £8.10 on average, from £3.95 to £13.28. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £8.10 that is £12K to £16K a year per listing.

Average price
£8.10under the $15 to $100 sweet spot
Price range
£3.95–£13.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£12K–£16K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Tools & Accessories. It carries 10,985 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#37in Tools & Accessories
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,985per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Ear Piercing Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

49

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

3%

  • Brand 159%
  • Brand 212%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Ear Piercing Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Ear Piercing Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ear piercing cleaner30K/yr
  • piercing cleaner25K/yr
  • prontolind spray22K/yr
  • studex earrings12K/yr
  • piercing cleaning5K/yr
  • studex5K/yr
  • prontolind piercing spray3K/yr

Reviews and returns

What reviews say buyers love and hate about Ear Piercing Cleaner

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Allergies”
0.2%of orders come back
“Allergic reaction”
A buyer, on “Allergies”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ear Piercing Cleaner questions

Answered from the same tracked data.