Is dyson hair straighteners profitable to sell on Amazon United Kingdom?

The niche generates £180K/yr across 12 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (37/100).

How competitive is the dyson hair straighteners niche?

9 brands and 102 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in dyson hair straighteners?

Top complaints mined from reviews: Heating, Smell, Quality-Overall. The return rate is 2.0%.

When does demand for dyson hair straighteners peak?

Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 15.9× the quietest.

What does it cost to enter the dyson hair straighteners niche?

Listings span £19.79–£254.84; the average listing price is £84.87 (sweet spot $15–$100). The average incumbent carries 6,654 reviews — the moat a new listing must climb.

dyson hair straighteners

Skip it

Soft demand (-9.4% this quarter) — this niche doesn't clear our bar today.

Avg price

Great£84.87

avg listing price — sweet spot $15–$100

Returns

Good2.0%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£180K

£180K/yr · 80K searches

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Price range

Okay£19.79–£254.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Review moat

Bad6,654.17

avg incumbent reviews — the moat a new listing must climb

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-9.4%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, dyson hair straighteners is a £180K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 37/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

dyson hair straighteners market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: £127K–£170K; units × avg price
Conversion rate: 2.6%
Avg BSR: #223
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 12.6%
Avg brand age: 28 months
Avg seller age: 151 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 flat

Sellers

102

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

10%

Remington48%
Revlon17%
PARWIN PRO BEAUTY7%
OKWRAP6%
Dyson6%
Shark5%
Open — no brand owns it (3 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 15.9×

Open Trend

Top dyson hair straighteners search terms

wet to dry hair straightener26K/yr +1.2%2.5% conv.
air straightener14K/yr -25.5%0.5% conv.
hair dryer straightener9K/yr -12.8%1.0% conv.
hair dryer and straightener6K/yr +5.2%0.5% conv.
remington wet to dry hair straighteners6K/yr +19.6%6.2% conv.
wet to straight hair straightener5K/yr +10.2%3.0% conv.
airstraight6K/yr -46.8%1.1% conv.
remington wet 2 straight4K/yr +30.9%5.0% conv.
air straight5K/yr -38.7%0.2% conv.

All search terms

Top dyson hair straighteners products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Remington Wet2Straight Pro Hair Straightener - Excl Venting System removes excess water - no need to blow dry. - Moisture sensor- adjusts the temperature of the plates each pass Up to 230C S7970

Remington£27.514.5★691 rev

Revlon One-Step Air Straight 2-in-1 Dryer & Straightener | Hot Air Dry & Straighten Without Extreme Heat Optional Shine Boost with Argan Oil Infused Teeth & Plates | RVDR5330UK

Revlon£28.343.6★124 rev

PARWIN PRO BEAUTY Air Straightener Wet to Dry Ionic Hair Straightener and Styler No Heat Plate Air Hair Straightener for Medium & Long Hair Max.160

PARWIN PRO BEAUTY£91.094.4★504 rev

OKWRAP Air Straightener Wet to Dry Hair Straightener 110000RPM Hair Dryer Straightener for Wet Hair 1200W Professional No Heat Plate Air Hair Straightener for Medium & Long Hair

OKWRAP£77.575.0★5 rev

Dyson Airstrait Straightener and Dryer

Dyson£254.844.4★1,057 rev

Newest

by launch date

Shark£177.9096 rev

4mo ago

OKWRAP Air Straightener Wet to Dry Hair Straightener 110000RPM Hair Dryer Straightener for Wet Hair 1200W Professional No Heat Plate Air Hair Straightener for Medium & Long Hair

OKWRAP£77.575 rev

6mo ago

Air Hair Straightener Wet Dry Straightener Ionic Hair Dryer Airstyler for Styling Professional Blow Dryer Less Breakage More Shine and Colour Protection 80-160 for All Hair Types

UMIGA£129.3110 rev

9mo ago

Air Hair Straightener Ionic Hair Dryer Straightner and Airstyler All in One Professional No Heat Plate Blow Dryer Less Breakage More Shine and Colour Protection 25-160 for Medium & Long Hair

Tresses Touch£74.851 rev

10mo ago

Dyson Airstrait Straightener and Dryer

Dyson£254.841,057 rev

11mo ago

What buyers say about dyson hair straighteners

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Excellent value”

Quality-Overall19%

“Great build quality”

Ease Of Use15%

“Very easy to use”

Moist/Dry5%

“Good dryer”

Soft Feel4%

“my hair feels smoother after use”

Advertised Vs Actual Product3%

“Does exactly what it says”

Weight Light3%

“I liked that it felt lightweight in the hand”

Efficiency2%

“Does a great job”

Brightness/Shine/Glow2%

“The shine works too”

Shape/Style2%

“I particularly like the dual styling modes”

What buyers complain about

Heating11%

“It heats up slowly”

Smell10%

“Smell of burning”

Quality-Overall9%

“the cable quality is really frustrating”

Damage/Burn Hair7%

“Fried my hair”

Value For Money7%

“Costly”

Durability7%

“Broke after a week”

Ease Of Use4%

“difficult”

Weight Heavy4%

“bulky, heavy”

Functionality-Overall3%

“after this, the result is completely different”

Suitability Curly Hair2%

“curly hair that's prone to frizz”

Top return reasons

Functionality-Overall18%

Heating15%

Quality-Overall7%

Defective Material/Parts7%

Damage/Burn Hair6%

Size-Overall6%

Smell5%

Weight Heavy5%

Product Condition3%