Dyson Hair Straighteners

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £180K a year.

Searches, last 12 months

80K

Growth, 90 days vs prior 90

-9.4%

Conversion, latest week

2.6%

Market size, estimated

£180Ka year

Peak month

October15.9× the quietest month

Top search term

wet to dry hair straightener26K searches a year

Listings sell for £84.87 on average, from £19.79 to £254.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £84.87 that is £8K to £21K a year per listing.

Average price

£84.87inside the $15 to $100 sweet spot

Price range

£19.79–£254.84

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

100–250

Revenue per listing a year

£8K–£21K

Returns

2.0%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #223 within Styling Tools. It carries 6,654 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

12.6%

Average rank

#223in Styling Tools

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,654per listing

Listings tracked

12

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

28 months