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Dyson Airwrap Travel Case

Fail

Shoppers spend an estimated $34K a year here, so Dyson Airwrap Travel Case is a Fail.

Flapen Score
49
49 / 100
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size
£34K/yr118K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
41%top-5 click share · 22 brands · 33 sellers

Flapen Score

Dyson Airwrap Travel Case against its category

The dotted line is the Beauty average. Past it, Dyson Airwrap Travel Case is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyson Airwrap Travel Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dyson Airwrap Travel Case 118K times last year and spent an estimated £34K. The top 5 brands take 53% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
2.1%
Market size, estimated
£34Ka year
Top search term
dyson airwrap travel case61K searches a year

02 · Price

A sale here is worth £13.43.

Listings sell for £13.43 on average, from £7.38 to £21.17. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.43 that is £0 to £1K a year per listing.

Average price
£13.43under the $15 to $100 sweet spot
Price range
£7.38–£21.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #190 within Styling Tools. It carries 186 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
7.4%
Average rank
#190in Styling Tools
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
186per listing
Listings tracked
36

04 · Newcomers

0 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Dyson Airwrap Travel Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

33

Top-5 brand share

53%

Top 20: 98%

Top-5 click share

41%

Top 20: 84%

Open market

41%

  • Brand 115%
  • Brand 214%
  • Brand 38%
  • Brand 48%
  • Brand 58%
  • Brand 65%

Demand

Dyson Airwrap Travel Case search demand

Weekly searches over the year. Pick a range.

2K2KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Dyson Airwrap Travel Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dyson airwrap travel case61K/yr
  • dyson travel bag10K/yr
  • dyson airwrap travel bag7K/yr
  • airwrap travel case7K/yr
  • dyson airwrap bag8K/yr
  • dyson bag5K/yr
  • dyson airwrap case8K/yr
  • dyson case5K/yr
  • dyson travel bag airwrap7K/yr

Reviews and returns

What reviews say buyers love and hate about Dyson Airwrap Travel Case

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
16%of negative reviews mention “Quality-Overall”
2.2%of orders come back
“A bit of quality control needed before packing into plastic bags”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Dyson Airwrap Travel Case questions

Answered from the same tracked data.