Is dyson airwrap profitable to sell on Amazon United Kingdom?

The niche generates £2.3M/yr across 27 tracked products. 11 of 15 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Skip it (46/100).

How competitive is the dyson airwrap niche?

16 brands and 93 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in dyson airwrap?

Top complaints mined from reviews: Durability, Heating, Quality-Overall. The return rate is 4.9%.

When does demand for dyson airwrap peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 6.3× the quietest.

What does it cost to enter the dyson airwrap niche?

Listings span £9.89–£473.02; the average listing price is £127.75 (sweet spot $15–$100). The average incumbent carries 1,694 reviews — the moat a new listing must climb.

dyson airwrap

Skip it

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Market size

Incredible£2.3M

£2.3M/yr · 2.2M searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£127.75

avg listing price — sweet spot $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,693.81

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Price range

Bad£9.89–£473.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-20.0%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, dyson airwrap is a £2.3M/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

dyson airwrap market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: £2.6M–£3.2M; units × avg price
Conversion rate: 0.8%
Avg BSR: #65
Page quality: 0%
Prime: 96%
Sponsored: 100%
Out of stock: 17.6%
Avg brand age: 34 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 flat

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

15%

Dyson52%
Shark8%
BaByliss7%
7MAGIC7%
Revlon7%
Lanboo4%
Open — no brand owns it (10 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.3×

Open Trend

Top dyson airwrap search terms

dyson airwrap855K/yr -23.0%0.7% conv.
hair styling appliances398K/yr -7.8%0.3% conv.
hair styler99K/yr -16.3%0.7% conv.
airwrap108K/yr -24.4%0.6% conv.
air wrap hair styler101K/yr -25.7%0.8% conv.
dyson hair75K/yr -1.6%0.2% conv.
air wrap83K/yr -30.1%0.6% conv.
air styler74K/yr -30.1%0.6% conv.
airwrap hair styler82K/yr -36.4%0.5% conv.
hot air styler55K/yr -16.2%1.2% conv.

All search terms

Top dyson airwrap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dyson Airwrap i.d. MultiStyler & Dryer Straight+Wavy appCompatible Intelligent Temperature & Airflow Control

Dyson£334.564.3★1,244 rev

Dyson Airwrap i.d. Multi-Styler and Dryer

Dyson£314.694.3★1,244 rev

Shark FlexStyle 5-in-1 Air Styler & Hair Dryer with Auto-Wrap Curlers Paddle Brush Oval Brush Concentrator and Diffuser Storage Case No Heat Damage Stone HD446SLUK

Shark£165.734.4★239 rev

Hair Dryer Brush 7 in 1 Auto Air Curling Iron Set 3 Temperature 1000W Powerful Negative Ionic Hair Styler 60000RPM Air Styler Multi-Hair Styling Brush

7MAGIC£52.424.7★1,489 rev

Dyson Airwrap i.d. Multi-Styler and Dryer Straight+Wavy (Amber Silk)

Dyson£331.134.3★1,244 rev

Newest

by launch date

Magic Styer Hair Styler 5 in 1 1000W Hair Dryer Brush for Hair Styling Hot Air Brush for Volumizing Hair Wrap Dryer Set with Detachable Heads Comb

Lanboo£25.5744 rev

1mo ago

OKWRAP Airstyler 5 in 1 Hair Styler Airbrush 5 in 1 Multi-Blow Dryer Brush Set with Curl Straighten Wavy Smooth Magic Styler for All Hair Types and Lengths

OKWRAP£38.815 rev

4mo ago

UKLISS Air Styler 5 in 1 Hair Styler Set 1000W Hot Air Styler High Speed Lonic Multi Styler Hair Dryer Brush Auto Air Curler Volumizer Round Brush for Women

UKLISS£32.75130 rev

4mo ago

Hair Dryer Brush 7 in 1 Auto Air Curling Iron Set 3 Temperature 1000W Powerful Negative Ionic Hair Styler 60000RPM Air Styler Multi-Hair Styling Brush

7MAGIC£52.421,489 rev

5mo ago

BarberBoss All-in-One Hot Air Styler Professional Fast Drying Hair Dryer Anti Frizz Negative Ionic Technology Air Styler Volumiser and Curler Straightener High Speed Hair Styling Tool QR-8820

BARBERBOSS£103.7853 rev

7mo ago

What buyers say about dyson airwrap

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use26%

“Very easy to handle”

Quality-Overall16%

“The build quality of this piece of kit is exceptional”

Value For Money15%

“Excellent Value”

Add-Ons/Attachments5%

“the attachments are great”

Moist/Dry4%

“Fast Drying and Time-Saving”

Weight Light3%

“Lightweight”

Advertised Vs Actual Product3%

“Does what is says”

Shape/Style3%

“Looks stylish”

Design-Overall2%

“Everything feels very well made”

Soft Feel2%

“My hair feels smooth”

What buyers complain about

Durability13%

“Broken”

Heating12%

“No heat”

Quality-Overall7%

“Absolutely terrible product”

Ease Of Use7%

“takes a bit of getting used to”

Value For Money6%

“Waste of money”

Weight Heavy4%

“It's quite bulky and heavy”

Size-Overall4%

“As others have mentioned it is quite long”

Add-Ons/Attachments3%

“the quality of the attachments was not good”

Smell2%

“Strong burning smell”

Functionality-Overall2%

“Did not work”

Top return reasons

Size-Overall17%

Functionality-Overall16%

Hair Curling7%

Quality-Overall7%

Heating7%

Defective Material/Parts5%

Advertised Vs Actual Product4%