Dyson Airwrap

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.3M a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

-20.0%

Conversion, latest week

0.8%

Market size, estimated

£2.3Ma year

Peak month

December6.3× the quietest month

Top search term

dyson airwrap855K searches a year

Listings sell for £127.75 on average, from £9.89 to £473.02. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £127.75 that is £32K to £64K a year per listing.

Average price

£127.75above the $15 to $100 sweet spot

Price range

£9.89–£473.02

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

£32K–£64K

Returns

4.9%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #65 within Styling Tools. It carries 1,694 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

96%

Out of stock, average day

17.6%

Average rank

#65in Styling Tools

Average rating

4.30 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,694per listing

Listings tracked

27

15 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

11Amazon's first-year sales bar

Average brand age

34 months