Dyson Airstraight
FailDemand is soft, at -9.4% this quarter, so Dyson Airstraight is a Fail.
- Flapen Score
- 37 / 100Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 4737
- Market size
- £180K/yr80K searches / yr
- 90-day growth
- -9.4%search demand this quarter
- Competition
- 73%top-5 click share · 9 brands · 102 sellers
Flapen Score
Dyson Airstraight against its category
The dotted line is the Beauty average. Past it, Dyson Airstraight is stronger. Inside it, weaker.
Market
The Dyson Airstraight market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dyson Airstraight 80K times last year and spent an estimated £180K. The top 5 brands take 85% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £180K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- -9.4%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £180Ka year
- Peak month
- October7.4× the quietest month
- Top search term
- wet to dry hair straightener26K searches a year
02 · Price
A sale here is worth £84.87.
Listings sell for £84.87 on average, from £19.79 to £254.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £84.87 that is £8K to £21K a year per listing.
- Average price
- £84.87inside the $15 to $100 sweet spot
- Price range
- £19.79–£254.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £8K–£21K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #223 within Styling Tools. It carries 6,654 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 12.6%
- Average rank
- #223in Styling Tools
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,654per listing
- Listings tracked
- 12
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Dyson Airstraight products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
102
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
10%
- Brand 148%
- Brand 217%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 65%
- Open — no brand owns it (3 brands, 10%)
Demand
Dyson Airstraight search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct, Dec · busiest ÷ quietest = 7.4×
Search terms
Top Dyson Airstraight search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wet to dry hair straightener26K/yr
- air straightener14K/yr
- hair dryer straightener9K/yr
- hair dryer and straightener6K/yr
- remington wet to dry hair straighteners6K/yr
- wet to straight hair straightener5K/yr
- airstraight6K/yr
- remington wet 2 straight4K/yr
- air straight5K/yr
Reviews and returns
What reviews say buyers love and hate about Dyson Airstraight
We read the reviews and the return reasons for every product selling here.
“It heats up slowly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dyson Airstraight questions
Answered from the same tracked data.