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Dubai Perfume

Fail

Shoppers spend an estimated $45K a year here, so Dubai Perfume is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£45K/yr126K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
41%top-5 click share · 10 brands · 257 sellers

Flapen Score

Dubai Perfume against its category

The dotted line is the Beauty average. Past it, Dubai Perfume is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dubai Perfume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dubai Perfume 126K times last year and spent an estimated £45K. The top 5 brands take 94% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
2.1%
Market size, estimated
£45Ka year
Top search term
dubai perfume51K searches a year

02 · Price

A sale here is worth £16.77.

Listings sell for £16.77 on average, from £3.67 to £31.03. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £16.77 that is £0 to £2K a year per listing.

Average price
£16.77inside the $15 to $100 sweet spot
Price range
£3.67–£31.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

26% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #127 within Fragrances. It carries 4,912 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
97%
Out of stock, average day
1.5%
Average rank
#127in Fragrances
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,912per listing
Listings tracked
34

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
58 months

Products

Top Dubai Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

257

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

41%

Top 20: 88%

Open market

4%

  • Brand 171%
  • Brand 27%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (4 brands, 4%)

Demand

Dubai Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '25Holiday '25NovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.6× · 10 of 12 months tracked

Search terms

Top Dubai Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dubai perfume51K/yr
  • arabian perfumes for women35K/yr
  • arab perfume women12K/yr
  • lattafa habik8K/yr
  • arabic perfume for women6K/yr
  • lattafa victoria6K/yr
  • lattafa atheeri4K/yr
  • leen lattafa perfumes5K/yr

Reviews and returns

What reviews say buyers love and hate about Dubai Perfume

We read the reviews and the return reasons for every product selling here.

68%of positive reviews mention “Smell”
41%of negative reviews mention “Smell”
0.4%of orders come back
“Bad smell”
A buyer, on “Smell”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dubai Perfume questions

Answered from the same tracked data.