dry shampoo volume
Skip itPrices mostly outside the sweet spot ($2.08–$14.77) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+23.3%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,620.38avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad£77K£77K/yr · 152K searches
Avg price
Bad£6.04avg listing price — sweet spot $15–$100
Price range
Bad£2.08–£14.77cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dry shampoo volume is a £77K/yr Amazon United Kingdom market (152K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
dry shampoo volume market data
- Units sold / yr
- 10K–13K
- avg 1,000–1,250/product
- Revenue / yr
- £60K–£76K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
57
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
6%
- Brushworks51%
- Batiste19%
- Wishesla7%
- Moroccanoil7%
- Living Proof6%
- Nuva Botanicals4%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.3% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 14.8×
Top dry shampoo volume search terms
- mini dry shampoo38K/yr
- travel dry shampoo26K/yr
- dry shampoo travel size23K/yr
- travel size dry shampoo23K/yr
- mini dry shampoo travel size9K/yr
- dry shampoo mini7K/yr
- travel dry shampoo mini5K/yr
- dry shampoo travel4K/yr
- 100ml dry shampoo3K/yr
- dry shampoo 100ml4K/yr
Top dry shampoo volume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brushworks Refresh & Revitalise Floral Dry Shampoo 50ml - Travel Size No Rinse Oil Absorbing Hair Refresher Instant Volume All Hair Types Floral Scent Vegan & Cruelty-Free
Brushworks£2.194.3★267 rev
Brushworks Refresh & Revitalise Fruity Watermelon Dry Shampoo Mini 50ml Travel Size Absorbs Oil Adds Volume & Refreshes Hair On-the-Go
Brushworks£2.444.4★27 rev
Travel Size Dry Shampoo Bundle with Original No Rise Shampoo 50ml Pack of 4 All Hair Types Instant Hair Refresh For Oily and Greasy Hair and Wishesla Thank You Card
Wishesla£14.774.7★29 rev
LivingProof Perfect Hair Day Dry Shampoo for Women & Men Detoxifies Scalp Actually Cleans Hair by Absorbing Oil Sweat & Odor Leaves Soft Hair with Light Texture & Long-Lasting Crisp Scent
Living Proof£9.904.2★8,842 rev
Batiste Dry Shampoo in Blush 200ml Floral & Flirty Fragrance No Rinse Spray to Refresh Hair in Between Washes (Packing May Vary)
Batiste£2.084.7★8,835 rev
Newest
by launch date
Nuva Botanicals Non Aerosol Dry Shampoo Powder with Biotin - Lavender Extract and Korean Ginseng - Volumizing Travel Size (0.42 oz) - Gifts for Her
Nuva Botanicals£9.111,714 rev
Brushworks Refresh & Revitalise Fruity Watermelon Dry Shampoo Mini 50ml Travel Size Absorbs Oil Adds Volume & Refreshes Hair On-the-Go
Brushworks£2.4427 rev
Batiste Sensitive Scalp Lightly Scented Dry Shampoo Dermatologically Tested Kind to Scalp No Rinse Shampoo Hair Spray Gentle Lightweight Formula for Refreshed Hair Infused with Aloe Vera 200ml
Batiste£2.23385 rev
Batiste Sensitive Scalp Fragance Free Dry Shampoo Dermatologically Tested Kind to Scalp No Rinse Shampoo Hair Spray Gentle Lightweight Formula for Refreshed Hair 200ml
Batiste£2.19496 rev
Travel Size Dry Shampoo Bundle with Original No Rise Shampoo 50ml Pack of 4 All Hair Types Instant Hair Refresh For Oily and Greasy Hair and Wishesla Thank You Card
Wishesla£14.7729 rev
Trending
90-day click momentumBrushworks Refresh & Revitalise Fruity Watermelon Dry Shampoo Mini 50ml Travel Size Absorbs Oil Adds Volume & Refreshes Hair On-the-Go
Brushworks£2.444.4★
Batiste Sensitive Scalp Lightly Scented Dry Shampoo Dermatologically Tested Kind to Scalp No Rinse Shampoo Hair Spray Gentle Lightweight Formula for Refreshed Hair Infused with Aloe Vera 200ml
Batiste£2.234.5★
Nuva Botanicals Non Aerosol Dry Shampoo Powder with Biotin - Lavender Extract and Korean Ginseng - Volumizing Travel Size (0.42 oz) - Gifts for Her
Nuva Botanicals£9.114.2★
Batiste Sensitive Scalp Fragance Free Dry Shampoo Dermatologically Tested Kind to Scalp No Rinse Shampoo Hair Spray Gentle Lightweight Formula for Refreshed Hair 200ml
Batiste£2.194.6★
Moroccanoil Dry Shampoo Light Tones
Moroccanoil£7.694.3★
What buyers say about dry shampoo volume
What buyers praise and complain about, mined from review topics.What buyers love
“Dry handy”
“The smell is absolutely beautiful”
“Excellent product”
“easy to use”
“Great value for money”
“Does what itcsays”
“this is so much more effective”
“the size is perfect”
“Great for allergies”
“keeps her fresh inbetween the drawn out washes”
What buyers complain about
“it is TINY”
“Way to perfumey”
“it doesnt seem to make my head as itchy so Ill go with it”
“It didn't add volume to my hair intact after using my hair was quite limp”
“caused a bit more powdery residue”
“Hard to use”
“Not tried the sensitive dry shampoo before and I don't like it, it's doesn't refresh your hair like the regular one, it makes it heavy and greasy”
“Shame its expensive”
“by the end of the day my scalp gets get dry and itchy”
“A little disappointed with the longevity”
Top return reasons
Common questions
- Is dry shampoo volume profitable to sell on Amazon United Kingdom?
- The niche generates £77K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +23.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the dry shampoo volume niche?
- 8 brands and 57 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in dry shampoo volume?
- Top complaints mined from reviews: Size-Overall, Smell, Allergies. The return rate is 0.1%.
- When does demand for dry shampoo volume peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 14.8× the quietest.
- What does it cost to enter the dry shampoo volume niche?
- Listings span £2.08–£14.77; the average listing price is £6.04 (sweet spot $15–$100). The average incumbent carries 4,620 reviews — the moat a new listing must climb.