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Dry Shampoo Volume

Fail

Prices span $2.08–$14.77, mostly outside the sweet spot, so Dry Shampoo Volume is a Fail.

Flapen Score
43
43 / 100
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Market size
£77K/yr152K searches / yr
90-day growth
+23.3%search demand this quarter
Competition
70%top-5 click share · 8 brands · 57 sellers

Flapen Score

Dry Shampoo Volume against its category

The dotted line is the Beauty average. Past it, Dry Shampoo Volume is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dry Shampoo Volume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dry Shampoo Volume 152K times last year and spent an estimated £77K. The top 5 brands take 90% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
+23.3%
Conversion, latest week
8.4%
Market size, estimated
£77Ka year
Peak month
November14.8× the quietest month
Top search term
mini dry shampoo38K searches a year

02 · Price

A sale here is worth £6.04.

Listings sell for £6.04 on average, from £2.08 to £14.77. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £6.04 that is £6K to £8K a year per listing.

Average price
£6.04under the $15 to $100 sweet spot
Price range
£2.08–£14.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Shampoos & Conditioners. It carries 4,620 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#68in Shampoos & Conditioners
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,620per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Dry Shampoo Volume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

57

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

6%

  • Brand 151%
  • Brand 219%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (2 brands, 6%)

Demand

Dry Shampoo Volume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 14.8×

Search terms

Top Dry Shampoo Volume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini dry shampoo38K/yr
  • travel dry shampoo26K/yr
  • dry shampoo travel size23K/yr
  • travel size dry shampoo23K/yr
  • mini dry shampoo travel size9K/yr
  • dry shampoo mini7K/yr
  • travel dry shampoo mini5K/yr
  • dry shampoo travel4K/yr
  • 100ml dry shampoo3K/yr
  • dry shampoo 100ml4K/yr

Reviews and returns

What reviews say buyers love and hate about Dry Shampoo Volume

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Moist/Dry”
13%of negative reviews mention “Size-Overall”
0.1%of orders come back
“it is TINY”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dry Shampoo Volume questions

Answered from the same tracked data.