Dry Shampoo Powder
FailShoppers spend an estimated $45K a year here, so Dry Shampoo Powder is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £45K/yr97K searches / yr
- 90-day growth
- -17.7%search demand this quarter
- Competition
- 52%top-5 click share · 17 brands · 69 sellers
Flapen Score
Dry Shampoo Powder against its category
The dotted line is the Beauty average. Past it, Dry Shampoo Powder is stronger. Inside it, weaker.
Market
The Dry Shampoo Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dry Shampoo Powder 97K times last year and spent an estimated £45K. The top 5 brands take 69% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- -17.7%
- Conversion, latest week
- 5.1%
- Market size, estimated
- £45Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- dry shampoo powder63K searches a year
02 · Price
A sale here is worth £8.98.
Listings sell for £8.98 on average, from £2.19 to £18.58. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.98 that is £898 to £2K a year per listing.
- Average price
- £8.98under the $15 to $100 sweet spot
- Price range
- £2.19–£18.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £898–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #209 within Shampoos & Conditioners. It carries 1,496 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #209in Shampoos & Conditioners
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,496per listing
- Listings tracked
- 23
04 · Newcomers
2 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Dry Shampoo Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nuva Botanicals Non Aerosol Dry Shampoo Powder with Biotin - Lavender Extract and Korean Ginseng - Volumizing Travel Size (0.42 oz) - Gifts for Her
- Price
- £9.11
- Rating
- 4.2/5
- Reviews
- 1,714
- Age
- 8mo ago

Dry Shampoo Volume Powder by Handmade Heroes | 100% Natural and Vegan Sustainable and Aerosol Free | For Light Hair and Blonde Hair | Volumizing hair powder suitable for Air Travel Women and Men
- Price
- £7.74
- Rating
- 4.2/5
- Reviews
- 2,897
- Age
- 8y ago

Drop Dead Gorgeous Non Aerosol Dry Shampoo Volume Powder by Handmade Heroes | 1.8oz | 100% Natural and Vegan Sustainable and Aerosol Free | For Medium and Dark Hair Brunette | Suitable for Air Travel
- Price
- £8.21
- Rating
- 4.0/5
- Reviews
- 7,126
- Age
- 10y ago

Kitsch Volumizing Rice Protein Dry Shampoo Powder 28g - Dry Shampoo for Women & Men No White Cast Absorbs Oil Non-Greasy Light-to-medium Hair Colors Travel Size | Ideal Gifts for Women- Invisible
- Price
- £6.42
- Rating
- 4.0/5
- Reviews
- 1,499
- Age
- 11mo ago

Corinne Taylor | Organic Dry Shampoo Powder | Grapefruit Palmarosa & Clary Sage | Volumising | Talc Free | 100% Natural | Vegan | 85g
- Price
- £10.39
- Rating
- 4.0/5
- Reviews
- 965
- Age
- 7y ago
Trending
estimated 90-day click momentum
No nothing Volumizing Dry Shampoo - Travel Size Fragrance Free Talc-Free Hypoallergenic Vegan Unscented Dry Shampoo for Women and Men Sensitive Scalp - Absorbs Oil Clear Finish 60g
- Price
- £11.07
- Rating
- 4.3/5
- Reviews
- 724
- Age
- 5mo ago

Kitsch Volumizing Rice Protein Dry Shampoo Powder 28g - Dry Shampoo for Women & Men Dark Hair No White Cast Absorbs Oil Non-Greasy Fragrance Free Travel Size | Ideal Gifts for Women- Dark Tinted
- Price
- £6.17
- Rating
- 4.0/5
- Reviews
- 1,499
- Age
- 5mo ago

Dermaflora Dry Shampoo 200ml Colorant Free Paraben Free Silicone Free With Keratin & Aloe Refreshes Hair Between Washes Oil-Absorbing Spray for Clean & Volumised Hair
- Price
- £8.92
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 7mo ago

Kitsch Dry Shampoo Powder with Rice Protein for Women & Men - Volumizing Unscented No White Cast Non Toxic Organic Paraben & Benzene Free Non Aerosol for Oily & Dark Hair Travel Size - 8g
- Price
- £7.93
- Rating
- 4.0/5
- Reviews
- 1,072
- Age
- 2y ago

Bumble and bumble. Prêt-à-powder Dry Shampoo Powder | Adds Volume Texture + Absorbs Oil | Non-Aerosol | Wavy + Straight 14 g
- Price
- £11.28
- Rating
- 3.9/5
- Reviews
- 1,750
- Age
- 11y ago
Newest
by launch date
No nothing Volumizing Dry Shampoo - Travel Size Fragrance Free Talc-Free Hypoallergenic Vegan Unscented Dry Shampoo for Women and Men Sensitive Scalp - Absorbs Oil Clear Finish 60g
- Price
- £11.07
- Rating
- 4.3/5
- Reviews
- 724
- Age
- 5mo ago

Kitsch Volumizing Rice Protein Dry Shampoo Powder 28g - Dry Shampoo for Women & Men Dark Hair No White Cast Absorbs Oil Non-Greasy Fragrance Free Travel Size | Ideal Gifts for Women- Dark Tinted
- Price
- £6.17
- Rating
- 4.0/5
- Reviews
- 1,499
- Age
- 5mo ago

Dermaflora Dry Shampoo 200ml Colorant Free Paraben Free Silicone Free With Keratin & Aloe Refreshes Hair Between Washes Oil-Absorbing Spray for Clean & Volumised Hair
- Price
- £8.92
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 7mo ago

Nuva Botanicals Non Aerosol Dry Shampoo Powder with Biotin - Lavender Extract and Korean Ginseng - Volumizing Travel Size (0.42 oz) - Gifts for Her
- Price
- £9.11
- Rating
- 4.2/5
- Reviews
- 1,714
- Age
- 8mo ago

WishCare Air Powder Dry Shampoo for Oily Hair & Scalp - No White Cast & Aerosol - Niacinamide Probiotics Kaolin Clay Rice & Tapioca Starch - Volume Boost Scalp Refresh & Reset 10gm
- Price
- £11.59
- Rating
- 4.2/5
- Reviews
- 262
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
69
Est. top-5 brand share
69%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 97%
Open market
25%
- Handmade Heroes24%
- Kitsch16%
- Nuva Botanicals16%
- Got2B7%
- Generic6%
- Bumble and bumble6%
Demand
Dry Shampoo Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.0×
Search terms
Top Dry Shampoo Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dry shampoo powder63K/yr
- powder dry shampoo11K/yr
- natural dry shampoo8K/yr
- non aerosol dry shampoo4K/yr
- powder shampoo5K/yr
- non toxic dry shampoo4K/yr
- rehab dry shampoo powder3K/yr
Reviews and returns
What reviews say buyers love and hate about Dry Shampoo Powder
We read the reviews and the return reasons for every product selling here.
“Absolute waste of money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dry Shampoo Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









