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Dry Shampoo Powder

Fail

Shoppers spend an estimated $45K a year here, so Dry Shampoo Powder is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£45K/yr97K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
52%top-5 click share · 17 brands · 69 sellers

Flapen Score

Dry Shampoo Powder against its category

The dotted line is the Beauty average. Past it, Dry Shampoo Powder is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dry Shampoo Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dry Shampoo Powder 97K times last year and spent an estimated £45K. The top 5 brands take 69% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
5.1%
Market size, estimated
£45Ka year
Peak month
January2.0× the quietest month
Top search term
dry shampoo powder63K searches a year

02 · Price

A sale here is worth £8.98.

Listings sell for £8.98 on average, from £2.19 to £18.58. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.98 that is £898 to £2K a year per listing.

Average price
£8.98under the $15 to $100 sweet spot
Price range
£2.19–£18.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£898–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #209 within Shampoos & Conditioners. It carries 1,496 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#209in Shampoos & Conditioners
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,496per listing
Listings tracked
23

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top Dry Shampoo Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

69

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

25%

  • Brand 124%
  • Brand 216%
  • Brand 316%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Dry Shampoo Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Dry Shampoo Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dry shampoo powder63K/yr
  • powder dry shampoo11K/yr
  • natural dry shampoo8K/yr
  • non aerosol dry shampoo4K/yr
  • powder shampoo5K/yr
  • non toxic dry shampoo4K/yr
  • rehab dry shampoo powder3K/yr

Reviews and returns

What reviews say buyers love and hate about Dry Shampoo Powder

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Smell”
9%of negative reviews mention “Value For Money”
0.1%of orders come back
“Absolute waste of money”
A buyer, on “Value For Money”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Dry Shampoo Powder questions

Answered from the same tracked data.