Dry Shampoo Powder
a small market ($45K/yr) — Dry Shampoo Powder doesn't clear our bar today.
Flapen Score
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Is Dry Shampoo Powder profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dry Shampoo Powder is a £45K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Dry Shampoo Powder: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -17.7% over the last 90 days and 5.1% of searches end in a purchase.
£45K
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 23 products
Top Dry Shampoo Powder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nuva Botanicals Non Aerosol Dry Shampoo Powder with Biotin - Lavender Extract and Korean Ginseng - Volumizing Travel Size (0.42 oz) - Gifts for Her
- Price
- £9.11
- Rating
- 4.2/5
- Reviews
- 1,714
- Age
- 8mo ago
Dry Shampoo Volume Powder by Handmade Heroes | 100% Natural and Vegan Sustainable and Aerosol Free | For Light Hair and Blonde Hair | Volumizing hair powder suitable for Air Travel Women and Men
- Price
- £7.74
- Rating
- 4.2/5
- Reviews
- 2,897
- Age
- 8y ago
Drop Dead Gorgeous Non Aerosol Dry Shampoo Volume Powder by Handmade Heroes | 1.8oz | 100% Natural and Vegan Sustainable and Aerosol Free | For Medium and Dark Hair Brunette | Suitable for Air Travel
- Price
- £8.21
- Rating
- 4.0/5
- Reviews
- 7,126
- Age
- 10y ago
Kitsch Volumizing Rice Protein Dry Shampoo Powder 28g - Dry Shampoo for Women & Men No White Cast Absorbs Oil Non-Greasy Light-to-medium Hair Colors Travel Size | Ideal Gifts for Women- Invisible
- Price
- £6.42
- Rating
- 4.0/5
- Reviews
- 1,499
- Age
- 11mo ago
Corinne Taylor | Organic Dry Shampoo Powder | Grapefruit Palmarosa & Clary Sage | Volumising | Talc Free | 100% Natural | Vegan | 85g
- Price
- £10.39
- Rating
- 4.0/5
- Reviews
- 965
- Age
- 7y ago
Trending
90-day click momentum
No nothing Volumizing Dry Shampoo - Travel Size Fragrance Free Talc-Free Hypoallergenic Vegan Unscented Dry Shampoo for Women and Men Sensitive Scalp - Absorbs Oil Clear Finish 60g
- Price
- £11.07
- Rating
- 4.3/5
- Reviews
- 724
- Age
- 5mo ago
Kitsch Volumizing Rice Protein Dry Shampoo Powder 28g - Dry Shampoo for Women & Men Dark Hair No White Cast Absorbs Oil Non-Greasy Fragrance Free Travel Size | Ideal Gifts for Women- Dark Tinted
- Price
- £6.17
- Rating
- 4.0/5
- Reviews
- 1,499
- Age
- 5mo ago
Dermaflora Dry Shampoo 200ml Colorant Free Paraben Free Silicone Free With Keratin & Aloe Refreshes Hair Between Washes Oil-Absorbing Spray for Clean & Volumised Hair
- Price
- £8.92
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 7mo ago
Kitsch Dry Shampoo Powder with Rice Protein for Women & Men - Volumizing Unscented No White Cast Non Toxic Organic Paraben & Benzene Free Non Aerosol for Oily & Dark Hair Travel Size - 8g
- Price
- £7.93
- Rating
- 4.0/5
- Reviews
- 1,072
- Age
- 2y ago
Bumble and bumble. Prêt-à-powder Dry Shampoo Powder | Adds Volume Texture + Absorbs Oil | Non-Aerosol | Wavy + Straight 14 g
- Price
- £11.28
- Rating
- 3.9/5
- Reviews
- 1,750
- Age
- 11y ago
Newest
by launch dateNo nothing Volumizing Dry Shampoo - Travel Size Fragrance Free Talc-Free Hypoallergenic Vegan Unscented Dry Shampoo for Women and Men Sensitive Scalp - Absorbs Oil Clear Finish 60g
- Price
- £11.07
- Rating
- 4.3/5
- Reviews
- 724
- Age
- 5mo ago
Kitsch Volumizing Rice Protein Dry Shampoo Powder 28g - Dry Shampoo for Women & Men Dark Hair No White Cast Absorbs Oil Non-Greasy Fragrance Free Travel Size | Ideal Gifts for Women- Dark Tinted
- Price
- £6.17
- Rating
- 4.0/5
- Reviews
- 1,499
- Age
- 5mo ago
Dermaflora Dry Shampoo 200ml Colorant Free Paraben Free Silicone Free With Keratin & Aloe Refreshes Hair Between Washes Oil-Absorbing Spray for Clean & Volumised Hair
- Price
- £8.92
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 7mo ago
Nuva Botanicals Non Aerosol Dry Shampoo Powder with Biotin - Lavender Extract and Korean Ginseng - Volumizing Travel Size (0.42 oz) - Gifts for Her
- Price
- £9.11
- Rating
- 4.2/5
- Reviews
- 1,714
- Age
- 8mo ago
WishCare Air Powder Dry Shampoo for Oily Hair & Scalp - No White Cast & Aerosol - Niacinamide Probiotics Kaolin Clay Rice & Tapioca Starch - Volume Boost Scalp Refresh & Reset 10gm
- Price
- £11.59
- Rating
- 4.2/5
- Reviews
- 262
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
69
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
52%
Top 20: 97%
Open market
25%
- Handmade Heroes24%
- Kitsch16%
- Nuva Botanicals16%
- Got2B7%
- Generic6%
- Bumble and bumble6%
Dry Shampoo Powder demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 2.0×
Top Dry Shampoo Powder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dry shampoo powder63K/yr
- powder dry shampoo11K/yr
- natural dry shampoo8K/yr
- non aerosol dry shampoo4K/yr
- powder shampoo5K/yr
- non toxic dry shampoo4K/yr
- rehab dry shampoo powder3K/yr
What reviews say buyers love and hate about Dry Shampoo Powder
What buyers mention most, as a share of all reviews.
What buyers love
62% of reviews“Smells great”
“Overall, i'm impressed with the product and would buy again, mainly for the fact there is no white residue left”
“Best Dry Shampoo”
“Easy to use”
“Product as described”
What buyers complain about
52% of reviews“Absolute waste of money”
“Hair disappointing”
“Absolutely tiny”
“Not Dry”
“But personally I feel it smells absolutely disgusting”
Dry Shampoo Powder return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
28%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dry Shampoo Powder questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
