Is dry shampoo powder profitable to sell on Amazon United Kingdom?

The niche generates £45K/yr across 23 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Skip it (48/100).

How competitive is the dry shampoo powder niche?

17 brands and 69 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in dry shampoo powder?

Top complaints mined from reviews: Value For Money, Hair Related, Size-Overall. The return rate is 0.1%.

When does demand for dry shampoo powder peak?

Demand peaks in Jan; the busiest month runs 2.0× the quietest.

What does it cost to enter the dry shampoo powder niche?

Listings span £2.19–£18.58; the average listing price is £8.98 (sweet spot $15–$100). The average incumbent carries 1,496 reviews — the moat a new listing must climb.

dry shampoo powder

Skip it

A small market ($45K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,495.78

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£8.98

avg listing price — sweet spot $15–$100

Price range

Bad£2.19–£18.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-17.7%

90-day search growth — must beat 0% to launch

Market size

Bad£45K

£45K/yr · 97K searches

According to Flapen's Amazon United Kingdom niche tracking, dry shampoo powder is a £45K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

dry shampoo powder market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £45K–£54K; units × avg price
Conversion rate: 5.1%
Avg BSR: #209
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 2.7%
Avg brand age: 59 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

25%

Handmade Heroes24%
Kitsch16%
Nuva Botanicals16%
Got2B7%
Generic6%
Bumble and bumble6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.0×

Open Trend

Top dry shampoo powder search terms

dry shampoo powder63K/yr -17.6%5.1% conv.
powder dry shampoo11K/yr -15.8%5.4% conv.
natural dry shampoo8K/yr -18.0%6.1% conv.
non aerosol dry shampoo4K/yr -9.3%4.0% conv.
powder shampoo5K/yr -26.0%0.4% conv.
non toxic dry shampoo4K/yr -26.1%4.6% conv.
rehab dry shampoo powder3K/yr -15.7%0.6% conv.

All search terms

Top dry shampoo powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nuva Botanicals Non Aerosol Dry Shampoo Powder with Biotin - Lavender Extract and Korean Ginseng - Volumizing Travel Size (0.42 oz) - Gifts for Her

Nuva Botanicals£9.114.2★1,714 rev

Dry Shampoo Volume Powder by Handmade Heroes | 100% Natural and Vegan Sustainable and Aerosol Free | For Light Hair and Blonde Hair | Volumizing hair powder suitable for Air Travel Women and Men

Handmade Heroes£7.744.2★2,897 rev

Drop Dead Gorgeous Non Aerosol Dry Shampoo Volume Powder by Handmade Heroes | 1.8oz | 100% Natural and Vegan Sustainable and Aerosol Free | For Medium and Dark Hair Brunette | Suitable for Air Travel

Handmade Heroes£8.214.0★7,126 rev

Kitsch Volumizing Rice Protein Dry Shampoo Powder 28g - Dry Shampoo for Women & Men No White Cast Absorbs Oil Non-Greasy Light-to-medium Hair Colors Travel Size | Ideal Gifts for Women- Invisible

Kitsch£6.424.0★1,499 rev

Corinne Taylor£10.394.0★965 rev

Newest

by launch date

No nothing Volumizing Dry Shampoo - Travel Size Fragrance Free Talc-Free Hypoallergenic Vegan Unscented Dry Shampoo for Women and Men Sensitive Scalp - Absorbs Oil Clear Finish 60g

no nothing£11.07724 rev

5mo ago

Kitsch Volumizing Rice Protein Dry Shampoo Powder 28g - Dry Shampoo for Women & Men Dark Hair No White Cast Absorbs Oil Non-Greasy Fragrance Free Travel Size | Ideal Gifts for Women- Dark Tinted

Kitsch£6.171,499 rev

5mo ago

Dermaflora Dry Shampoo 200ml Colorant Free Paraben Free Silicone Free With Keratin & Aloe Refreshes Hair Between Washes Oil-Absorbing Spray for Clean & Volumised Hair

Dermaflora£8.9236 rev

7mo ago

Nuva Botanicals Non Aerosol Dry Shampoo Powder with Biotin - Lavender Extract and Korean Ginseng - Volumizing Travel Size (0.42 oz) - Gifts for Her

Nuva Botanicals£9.111,714 rev

8mo ago

WishCare Air Powder Dry Shampoo for Oily Hair & Scalp - No White Cast & Aerosol - Niacinamide Probiotics Kaolin Clay Rice & Tapioca Starch - Volume Boost Scalp Refresh & Reset 10gm

WishCare£11.59262 rev

10mo ago

What buyers say about dry shampoo powder

What buyers praise and complain about, mined from review topics.

What buyers love

Smell11%

“Smells great”

Quality-Overall11%

“Overall, i'm impressed with the product and would buy again, mainly for the fact there is no white residue left”

Moist/Dry10%

“Best Dry Shampoo”

Ease Of Use8%

“Easy to use”

Advertised Vs Actual Product6%

“Product as described”

Value For Money5%

“value for money”

Hair Styling4%

“This has a lovely smile easy to use hold your hair grandkids love it definitely recommend good value for money”

Residue3%

“It doesnt leave any residue”

Durability2%

“Effective and lasts ages - just takes a little getting used to”

Hair Growth2%

“it refreshes my hair for days”

What buyers complain about

Value For Money9%

“Absolute waste of money”

Hair Related6%

“Hair disappointing”

Size-Overall6%

“Absolutely tiny”

Moist/Dry6%

“Not Dry”

Smell5%

“But personally I feel it smells absolutely disgusting”

Adhesion/Stickiness4%

“Sticky, tacky, firm hold”

Functionality-Overall4%

“Doesn't work”

Ease Of Use4%

“Hard to use”

Oily/Greasy4%

“feels greasy”

Residue3%

“still sticky residue”

Top return reasons

Functionality-Overall18%

Suitability Colored Hair9%

Leak-Proof8%

Dispensing Mechanism5%

Color5%

Size-Overall5%

Ingredients-Overall5%

Product Condition5%

Defective Material/Parts5%

Oily/Greasy5%

Common questions

Is dry shampoo powder profitable to sell on Amazon United Kingdom?: The niche generates £45K/yr across 23 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Skip it (48/100).
How competitive is the dry shampoo powder niche?: 17 brands and 69 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in dry shampoo powder?: Top complaints mined from reviews: Value For Money, Hair Related, Size-Overall. The return rate is 0.1%.
When does demand for dry shampoo powder peak?: Demand peaks in Jan; the busiest month runs 2.0× the quietest.
What does it cost to enter the dry shampoo powder niche?: Listings span £2.19–£18.58; the average listing price is £8.98 (sweet spot $15–$100). The average incumbent carries 1,496 reviews — the moat a new listing must climb.