Is dry shampoo paste profitable to sell on Amazon United Kingdom?

The niche generates £242K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +26.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the dry shampoo paste niche?

4 brands and 35 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dry shampoo paste?

Top complaints mined from reviews: Value For Money, Quality-Overall, Strength. The return rate is 0.2%.

What does it cost to enter the dry shampoo paste niche?

Listings span £10.45–£34.12; the average listing price is £18.07 (sweet spot $15–$100). The average incumbent carries 1,852 reviews — the moat a new listing must climb.

dry shampoo paste

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great£18.07

avg listing price — sweet spot $15–$100

Price range

Great£10.45–£34.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+26.5%

90-day search growth — must beat 0% to launch

Review moat

Okay1,852

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£242K

£242K/yr · 179K searches

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, dry shampoo paste is a £242K/yr Amazon United Kingdom market (179K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

dry shampoo paste market data

Units sold / yr: 15K–20K; avg 2,000–2,500/product
Revenue / yr: £271K–£361K; units × avg price
Conversion rate: 7.5%
Avg BSR: #23
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 167 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Hanz de Fuko65%
BASED BODYWORKS26%
BlackMask6%
BSSET3%

Demand

Weekly Amazon search volume, last 15 weeks — +26.5% search growth over the last 90 days.

Open Trend

Top dry shampoo paste search terms

based hair clay41K/yr +50.6%0.8% conv.
hanz de fuko claymation36K/yr +67.8%17.7% conv.
based clay20K/yr +1.7%0.8% conv.
hanz de fuko22K/yr +9.8%9.5% conv.
forte hair clay11K/yr +3.2%1.4% conv.
based pomade9K/yr +8.5%3.4% conv.
based bodyworks clay5K/yr +109.2%0.4% conv.
hair clay based5K/yr -6.5%1.5% conv.
forte texture clay5K/yr +12.3%0.9% conv.
salt grooming hybrid hair6K/yr +1.8%0.8% conv.

All search terms

Top dry shampoo paste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HANZ DE FUKO Claymation | Premium All Natural Clay-Wax Hybrid Styling Product with High Hold Matte Finish | All Hair Types | 56g

Hanz de Fuko£16.224.2★6,757 rev

BASED Pomade for Men Quality Hair Care with Medium Hold Natural Shine & Fragrance Easy to Apply & Great for All Hair Types Hydrating and Nourishing Pomade (3 Oz Pack of 1)

BASED BODYWORKS£34.124.4★536 rev

Hanz de Fuko Gravity Paste Premium Mens Hair Styling Pomade High Hold Medium Shine Finish Certified Organic Ingredients - 56g

Hanz de Fuko£16.044.4★242 rev

Hanz de Fuko Quicksand Premium Mens Hair Styling Wax & Dry Shampoo Combo High Hold Ultra Matte Finish Certified Organic Ingredients 56g

Hanz de Fuko£16.064.2★2,680 rev

BlackMask Hair Clay for Men (3.52 oz) Matte Finish with Strong Hold Hair Styling Clay Adds Texture & Volume

BlackMask£15.544.2★712 rev

Newest

by launch date

BlackMask Hair Clay for Men (3.52 oz) Matte Finish with Strong Hold Hair Styling Clay Adds Texture & Volume

BlackMask£15.54712 rev

12mo ago

BASED Pomade for Men Quality Hair Care with Medium Hold Natural Shine & Fragrance Easy to Apply & Great for All Hair Types Hydrating and Nourishing Pomade (3 Oz Pack of 1)

BASED BODYWORKS£34.12536 rev

1y ago

BSSET Sea Salt Pomade 100ml - Strong Hold and Matte Finish for Thickening and Sculpting Hair

BSSET£10.45185 rev

1y ago

HANZ DE FUKO Claymation | Premium All Natural Clay-Wax Hybrid Styling Product with High Hold Matte Finish | All Hair Types | 56g

Hanz de Fuko£16.226,757 rev

10y ago

Hanz de Fuko Gravity Paste Premium Mens Hair Styling Pomade High Hold Medium Shine Finish Certified Organic Ingredients - 56g

Hanz de Fuko£16.04242 rev

12y ago

What buyers say about dry shampoo paste

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“Excellent product”

Smell13%

“Smells good and easy to use”

Value For Money10%

“Good value for money”

Hair Styling8%

“seems good for most hair lengths”

Texture/Consistency-Overall5%

“Decent texture”

Durability5%

“lasts a long time”

Ease Of Use4%

“Easy to use”

Grip4%

“Good hold”

Ease Of Application2%

“Easy to apply”

Shape/Style2%

“Holds well and enables multiple styles”

What buyers complain about

Value For Money19%

“Too expensive”

Quality-Overall13%

“Poor quality”

Strength10%

“not that strong of a hold”

Suitability Short Hair10%

“don't like the feel in my hair”

Smell10%

“Smells”

Oily/Greasy8%

“is greasy, doesn't hold well and leaves hair looking lifeless”

Hair Related5%

“If youve got thicker hair this product alone doesnt provide a strong enough hold for a slick back”

Texture/Consistency-Overall5%

“This is terrible now the texture is completely different the new formula is shocking this used to be the best matte clay ever”

Size-Overall5%

“Very good product bit smaller than expected”

Suitability Colored Hair3%

“makes your hair look grey”

Top return reasons

Functionality-Overall17%

Advertised Vs Actual Product8%

Product Condition8%

Quality-Overall7%

Oily/Greasy7%

Suitability Short Hair6%

Smell6%

Adhesion/Stickiness6%

Hard Feel4%

Defective Material/Parts4%

Common questions

Is dry shampoo paste profitable to sell on Amazon United Kingdom?: The niche generates £242K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +26.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the dry shampoo paste niche?: 4 brands and 35 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dry shampoo paste?: Top complaints mined from reviews: Value For Money, Quality-Overall, Strength. The return rate is 0.2%.
What does it cost to enter the dry shampoo paste niche?: Listings span £10.45–£34.12; the average listing price is £18.07 (sweet spot $15–$100). The average incumbent carries 1,852 reviews — the moat a new listing must climb.