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Dry Shampoo Paste

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 100% of clicks, so Dry Shampoo Paste is a Maybe.

Flapen Score
51
51 / 100
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Market size
£242K/yr179K searches / yr
90-day growth
+26.5%search demand this quarter
Competition
97%top-5 click share · 4 brands · 35 sellers

Flapen Score

Dry Shampoo Paste against its category

The dotted line is the Beauty average. Past it, Dry Shampoo Paste is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dry Shampoo Paste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dry Shampoo Paste 179K times last year and spent an estimated £242K. All 4 brands take every click. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £242K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
+26.5%
Conversion, latest week
7.5%
Market size, estimated
£242Ka year
Top search term
based hair clay41K searches a year

02 · Price

A sale here is worth £18.07.

Listings sell for £18.07 on average, from £10.45 to £34.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At £18.07 that is £36K to £45K a year per listing.

Average price
£18.07inside the $15 to $100 sweet spot
Price range
£10.45–£34.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
£36K–£45K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Styling Products. It carries 1,852 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Styling Products
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,852per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Dry Shampoo Paste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 226%
  • Brand 36%
  • Brand 43%

Demand

Dry Shampoo Paste search demand

Weekly searches over the year. Pick a range.

5K3KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Dry Shampoo Paste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • based hair clay41K/yr
  • hanz de fuko claymation36K/yr
  • based clay20K/yr
  • hanz de fuko22K/yr
  • forte hair clay11K/yr
  • based pomade9K/yr
  • based bodyworks clay5K/yr
  • hair clay based5K/yr
  • forte texture clay5K/yr
  • salt grooming hybrid hair6K/yr

Reviews and returns

What reviews say buyers love and hate about Dry Shampoo Paste

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Value For Money”
0.2%of orders come back
“Too expensive”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Dry Shampoo Paste questions

Answered from the same tracked data.