Dry Shampoo Paste
MaybeAn estimated 0.2% of orders come back. But the top 5 brands take 100% of clicks, so Dry Shampoo Paste is a Maybe.
- Flapen Score
- 51 / 100Top 31% of 2,481 Beauty niches · +4 vs the category median of 4751
- Market size
- £242K/yr179K searches / yr
- 90-day growth
- +26.5%search demand this quarter
- Competition
- 97%top-5 click share · 4 brands · 35 sellers
Flapen Score
Dry Shampoo Paste against its category
The dotted line is the Beauty average. Past it, Dry Shampoo Paste is stronger. Inside it, weaker.
Market
The Dry Shampoo Paste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dry Shampoo Paste 179K times last year and spent an estimated £242K. All 4 brands take every click. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £242K a year.
- Searches, last 12 months
- 179K
- Growth, 90 days vs prior 90
- +26.5%
- Conversion, latest week
- 7.5%
- Market size, estimated
- £242Ka year
- Top search term
- based hair clay41K searches a year
02 · Price
A sale here is worth £18.07.
Listings sell for £18.07 on average, from £10.45 to £34.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At £18.07 that is £36K to £45K a year per listing.
- Average price
- £18.07inside the $15 to $100 sweet spot
- Price range
- £10.45–£34.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £36K–£45K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Styling Products. It carries 1,852 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Styling Products
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,852per listing
- Listings tracked
- 6
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Dry Shampoo Paste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HANZ DE FUKO Claymation | Premium All Natural Clay-Wax Hybrid Styling Product with High Hold Matte Finish | All Hair Types | 56g
- Price
- £16.22
- Rating
- 4.2/5
- Reviews
- 6,757
- Age
- 10y ago

BASED Pomade for Men Quality Hair Care with Medium Hold Natural Shine & Fragrance Easy to Apply & Great for All Hair Types Hydrating and Nourishing Pomade (3 Oz Pack of 1)
- Price
- £34.12
- Rating
- 4.4/5
- Reviews
- 536
- Age
- 1y ago

Hanz de Fuko Gravity Paste Premium Mens Hair Styling Pomade High Hold Medium Shine Finish Certified Organic Ingredients - 56g
- Price
- £16.04
- Rating
- 4.4/5
- Reviews
- 242
- Age
- 12y ago

Hanz de Fuko Quicksand Premium Mens Hair Styling Wax & Dry Shampoo Combo High Hold Ultra Matte Finish Certified Organic Ingredients 56g
- Price
- £16.06
- Rating
- 4.2/5
- Reviews
- 2,680
- Age
- 12y ago

BlackMask Hair Clay for Men (3.52 oz) Matte Finish with Strong Hold Hair Styling Clay Adds Texture & Volume
- Price
- £15.54
- Rating
- 4.2/5
- Reviews
- 712
- Age
- 12mo ago
Trending
estimated 90-day click momentum
BlackMask Hair Clay for Men (3.52 oz) Matte Finish with Strong Hold Hair Styling Clay Adds Texture & Volume
- Price
- £15.54
- Rating
- 4.2/5
- Reviews
- 712
- Age
- 12mo ago

BSSET Sea Salt Pomade 100ml - Strong Hold and Matte Finish for Thickening and Sculpting Hair
- Price
- £10.45
- Rating
- 4.3/5
- Reviews
- 185
- Age
- 1y ago

Hanz de Fuko Gravity Paste Premium Mens Hair Styling Pomade High Hold Medium Shine Finish Certified Organic Ingredients - 56g
- Price
- £16.04
- Rating
- 4.4/5
- Reviews
- 242
- Age
- 12y ago

BASED Pomade for Men Quality Hair Care with Medium Hold Natural Shine & Fragrance Easy to Apply & Great for All Hair Types Hydrating and Nourishing Pomade (3 Oz Pack of 1)
- Price
- £34.12
- Rating
- 4.4/5
- Reviews
- 536
- Age
- 1y ago

Hanz de Fuko Quicksand Premium Mens Hair Styling Wax & Dry Shampoo Combo High Hold Ultra Matte Finish Certified Organic Ingredients 56g
- Price
- £16.06
- Rating
- 4.2/5
- Reviews
- 2,680
- Age
- 12y ago
Newest
by launch date
BlackMask Hair Clay for Men (3.52 oz) Matte Finish with Strong Hold Hair Styling Clay Adds Texture & Volume
- Price
- £15.54
- Rating
- 4.2/5
- Reviews
- 712
- Age
- 12mo ago

BASED Pomade for Men Quality Hair Care with Medium Hold Natural Shine & Fragrance Easy to Apply & Great for All Hair Types Hydrating and Nourishing Pomade (3 Oz Pack of 1)
- Price
- £34.12
- Rating
- 4.4/5
- Reviews
- 536
- Age
- 1y ago

BSSET Sea Salt Pomade 100ml - Strong Hold and Matte Finish for Thickening and Sculpting Hair
- Price
- £10.45
- Rating
- 4.3/5
- Reviews
- 185
- Age
- 1y ago

HANZ DE FUKO Claymation | Premium All Natural Clay-Wax Hybrid Styling Product with High Hold Matte Finish | All Hair Types | 56g
- Price
- £16.22
- Rating
- 4.2/5
- Reviews
- 6,757
- Age
- 10y ago

Hanz de Fuko Gravity Paste Premium Mens Hair Styling Pomade High Hold Medium Shine Finish Certified Organic Ingredients - 56g
- Price
- £16.04
- Rating
- 4.4/5
- Reviews
- 242
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
35
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- Hanz de Fuko65%
- BASED BODYWORKS26%
- BlackMask6%
- BSSET3%
Demand
Dry Shampoo Paste search demand
Weekly searches over the year. Pick a range.
Search terms
Top Dry Shampoo Paste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- based hair clay41K/yr
- hanz de fuko claymation36K/yr
- based clay20K/yr
- hanz de fuko22K/yr
- forte hair clay11K/yr
- based pomade9K/yr
- based bodyworks clay5K/yr
- hair clay based5K/yr
- forte texture clay5K/yr
- salt grooming hybrid hair6K/yr
Reviews and returns
What reviews say buyers love and hate about Dry Shampoo Paste
We read the reviews and the return reasons for every product selling here.
“Too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dry Shampoo Paste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









