How competitive is the Dry Oil Sun Spray niche on Amazon United Kingdom?

9 brands and 263 sellers compete in Dry Oil Sun Spray on Amazon United Kingdom. The top 5 Dry Oil Sun Spray products take 28% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Dry Oil Sun Spray?

Dry Oil Sun Spray buyers on Amazon United Kingdom complain most about Oily/Greasy, Smell, Leak-Proof, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Dry Oil Sun Spray niche?

Dry Oil Sun Spray sells for £5.36 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.00–£7.86. The average incumbent carries 1,317 reviews — the moat a new listing must climb.

Dry Oil Sun Spray

Dry Oil Sun Spray shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

Worth a look

Top 11% of 2,481 Beauty niches · +10 vs the category median of 47

This niche Category average · 2,481 niches

Is Dry Oil Sun Spray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dry Oil Sun Spray is a £62K/yr Amazon United Kingdom market (154K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.

Dry Oil Sun Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +233.1% over the last 90 days and 7.5% of searches end in a purchase.

£62K

revenue / yr

Units sold / yr20K

Search volume / yr+233.1%154K

Conversion rate7.5%

Avg price£5.36

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers9 · 263

Top-5 product click share28%

Open market3%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 55 products

Top Dry Oil Sun Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Calypso Dry Oil Wet Skin SP30 UVA and UVB Sun Protection Water Resistant

Price: £4.28
Rating: 4.6/5
Reviews: 1,002
Age: 11y ago

Hawaiian Tropic Glowing Protection Spray Dry Oil Water Resistant with Sun Protection SPF 30 UVA and UVB Tropical Fragrance Sun Spray with Hawaiian Botanical Ingredients 180 ml

Price: £5.61
Rating: 4.6/5
Reviews: 3,815
Age: 11y ago

Malibu Sun SPF 15 Non-Greasy Dry Oil Spray for Tanning Tan Enhancing & Moisturising Body Oil Mist Water Resistant 200ml

Price: £4.27
Rating: 4.5/5
Reviews: 1,397
Age: 15y ago

Malibu Sun SPF 30 Non-Greasy Dry Oil Spray for Tanning High Protection Water Resistant 100 ml (Pack of 1)

Price: £3.97
Rating: 4.5/5
Reviews: 1,196
Age: 12y ago

Malibu Sun SPF 8 Non-Greasy Dry Oil Spray for Tanning with Shea Butter Extract Tan Enhancing & Moisturising Body Oil Mist Water Resistant 200ml

Price: £4.45
Rating: 4.5/5
Reviews: 1,839
Age: 17y ago

Newest

by launch date

Malibu Sun SPF 8 Bronzing Tanning Oil 100ml

Price: £3.09
Rating: 4.6/5
Reviews: 223
Age: 2y ago

Malibu Sun SPF 15 Continuous Tanning Oil with Coconut Spray 175ml

Price: £5.08
Rating: 4.3/5
Reviews: 132
Age: 2y ago

Hawaiian Tropic Glowing Protection Sunscreen Dry Oil Spray Mist Waterproof SPF 15 UVA + UVB Protection Sun Spray Sunscreen with Tropical Fragrance and Hawaiian Inspired Botanicals 177 ml

Price: £6.73
Rating: 4.6/5
Reviews: 491
Age: 6y ago

Calypso Wet Skin Dry Oil Spray with SPF6 200 ml

Price: £5.67
Rating: 4.6/5
Reviews: 203
Age: 7y ago

Malibu Sun Bronzing Fast Tanning Oil With Beta Carotene 100ml

Price: £3.49
Rating: 4.2/5
Reviews: 640
Age: 8y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

263

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

28%

Top 20: 65%

Open market

Malibu49%
Calypso25%
HAWAIIAN Tropic19%
Cabana Sun3%
Malibu Sun1%
Aveeno1%
Open — no brand owns it (3 brands, 2%)

Dry Oil Sun Spray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume154KCVR7.5%Products55Brands9Top 5 Brands97%OOS Rate0.1%Rating4.5★Reviews1,317Avg BSR#100

Peak months: May, Jun, Jul · busiest ÷ quietest = 7.3×

Top Dry Oil Sun Spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

malibu dry oil spray24K/yr +509.8%6.5% conv.
calypso dry oil spray27K/yr +148.9%11.0% conv.
dry oil spray sunscreen26K/yr +205.5%6.2% conv.
hawaiian tropic spray16K/yr +264.4%7.2% conv.
dry oil spray12K/yr +320.5%4.3% conv.
malibu sun spray11K/yr +86.2%5.0% conv.
dry oil sunscreen7K/yr +216.8%4.3% conv.
malibu dry oil spray spf 155K/yr +202.6%7.4% conv.
calypso sun spray5K/yr +201.6%5.5% conv.
tanning oil 100ml5K/yr +348.1%7.5% conv.

What reviews say buyers love and hate about Dry Oil Sun Spray

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews

Smell23%

“Amazing scent”

Quality-Overall12%

“Product is lovely”

Value For Money9%

“Great value”

Moist/Dry6%

“Moisturise beautifully”

Ease Of Use5%

“The spray is easy to use”

What buyers complain about

53% of reviews

Oily/Greasy13%

“Very greasy”

Smell8%

“The scent is too strong”

Leak-Proof7%

“One of the bottles had leaked”

Allergies5%

“allergic to it”

Size-Overall5%

“Large bottle”

Dry Oil Sun Spray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

44%

2Advertised Vs Actual Product

13%

3Leak-Proof

11%

4Functionality-Overall

5Brightness/Shine/Glow

Common Dry Oil Sun Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dry Oil Sun Spray 57/100 on Amazon United Kingdom — Worth a look. The niche generates £62K/yr across 55 tracked products. Search demand moved +233.1% over the last 90 days.