dry oil sun spray
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Incredible+233.1%90-day search growth — must beat 0% to launch
Competition
Great28%top-5 click share — an open shelf
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,317.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£62K£62K/yr · 154K searches
Avg price
Bad£5.36avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£3.00–£7.86cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dry oil sun spray is a £62K/yr Amazon United Kingdom market (154K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
dry oil sun spray market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £80K–£107K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #100
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 33%
- Out of stock
- 0.1%
- Avg brand age
- 59 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
9 falling
Sellers
263
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
28%
Top 20: 65%
Open market
2%
- Malibu49%
- Calypso25%
- HAWAIIAN Tropic19%
- Cabana Sun3%
- Malibu Sun1%
- Aveeno1%
- Open — no brand owns it (3 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +233.1% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 7.3×
Top dry oil sun spray search terms
- malibu dry oil spray24K/yr
- calypso dry oil spray27K/yr
- dry oil spray sunscreen26K/yr
- hawaiian tropic spray16K/yr
- dry oil spray12K/yr
- malibu sun spray11K/yr
- dry oil sunscreen7K/yr
- malibu dry oil spray spf 155K/yr
- calypso sun spray5K/yr
- tanning oil 100ml5K/yr
Top dry oil sun spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Calypso Dry Oil Wet Skin SP30 UVA and UVB Sun Protection Water Resistant
Calypso£4.284.6★1,002 rev
Hawaiian Tropic Glowing Protection Spray Dry Oil Water Resistant with Sun Protection SPF 30 UVA and UVB Tropical Fragrance Sun Spray with Hawaiian Botanical Ingredients 180 ml
HAWAIIAN Tropic£5.614.6★3,815 rev
Malibu Sun SPF 15 Non-Greasy Dry Oil Spray for Tanning Tan Enhancing & Moisturising Body Oil Mist Water Resistant 200ml
Malibu£4.274.5★1,397 rev
Malibu Sun SPF 30 Non-Greasy Dry Oil Spray for Tanning High Protection Water Resistant 100 ml (Pack of 1)
Malibu£3.974.5★1,196 rev
Malibu Sun SPF 8 Non-Greasy Dry Oil Spray for Tanning with Shea Butter Extract Tan Enhancing & Moisturising Body Oil Mist Water Resistant 200ml
Malibu£4.454.5★1,839 rev
Newest
by launch date
Malibu Sun SPF 8 Bronzing Tanning Oil 100ml
Malibu£3.09223 rev
Malibu Sun SPF 15 Continuous Tanning Oil with Coconut Spray 175ml
Malibu£5.08132 rev
Hawaiian Tropic Glowing Protection Sunscreen Dry Oil Spray Mist Waterproof SPF 15 UVA + UVB Protection Sun Spray Sunscreen with Tropical Fragrance and Hawaiian Inspired Botanicals 177 ml
HAWAIIAN Tropic£6.73491 rev
Calypso Wet Skin Dry Oil Spray with SPF6 200 ml
Calypso£5.67203 rev
Malibu Sun Bronzing Fast Tanning Oil With Beta Carotene 100ml
Malibu£3.49640 rev
Trending
90-day click momentum
Malibu Sun SPF 50 Non-Greasy Dry Oil Spray for Tanning High Protection Water Resistant 200ml
Malibu£5.884.6★
Malibu Sun SPF 20 Non-Greasy Dry Oil Spray for Tanning 200ml
Malibu£5.774.5★
Malibu Sun SPF 8 Non-Greasy Dry Oil Spray for Tanning with Shea Butter Extract Tan Enhancing & Moisturising Body Oil Mist Water Resistant 200ml
Malibu£4.454.5★
Malibu Sun SPF 6 Continuous Dry Oil Spray for Tanning 175ml
Malibu£5.444.4★
Malibu Sun SPF 30 Non-Greasy Dry Oil Spray for Tanning High Protection Water Resistant 100 ml (Pack of 1)
Malibu£3.974.5★
What buyers say about dry oil sun spray
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“Product is lovely”
“Great value”
“Moisturise beautifully”
“The spray is easy to use”
“Lovely and soft”
“Really effective protection”
“Good to my skin”
“This is exactly what I wanted”
“Easy to Apply”
What buyers complain about
“Very greasy”
“The scent is too strong”
“One of the bottles had leaked”
“allergic to it”
“Large bottle”
“perhaps not as dry as my skin”
“Shame the pump bottle doesnt work”
“overpriced”
“As soon as I put this on it burned my skin in the sun it bubbled up”
“I have dry sensitive skin”
Top return reasons
Common questions
- Is dry oil sun spray profitable to sell on Amazon United Kingdom?
- The niche generates £62K/yr across 55 tracked products. 90-day search growth is +233.1%. Flapen's verdict: Worth a look (57/100).
- How competitive is the dry oil sun spray niche?
- 9 brands and 263 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in dry oil sun spray?
- Top complaints mined from reviews: Oily/Greasy, Smell, Leak-Proof. The return rate is 0.0%.
- When does demand for dry oil sun spray peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 7.3× the quietest.
- What does it cost to enter the dry oil sun spray niche?
- Listings span £3.00–£7.86; the average listing price is £5.36 (sweet spot $15–$100). The average incumbent carries 1,317 reviews — the moat a new listing must climb.