Is drunk elephant container profitable to sell on Amazon United Kingdom?

The niche generates £6K/yr across 29 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Skip it (44/100).

How competitive is the drunk elephant container niche?

23 brands and 109 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in drunk elephant container?

Top complaints mined from reviews: Smell, Size-Overall, Allergies. The return rate is 0.1%.

When does demand for drunk elephant container peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the drunk elephant container niche?

Listings span £2.52–£12.56; the average listing price is £6.14 (sweet spot $15–$100). The average incumbent carries 1,326 reviews — the moat a new listing must climb.

drunk elephant container

Skip it

Prices mostly outside the sweet spot ($2.52–$12.56) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Great56%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,326.03

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-11.5%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.14

avg listing price — sweet spot $15–$100

Market size

Bad£6K

£6K/yr · 33K searches

Price range

Bad£2.52–£12.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, drunk elephant container is a £6K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 56% of demand. Verdict: Skip it — 44/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

drunk elephant container market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £6K–£8K; units × avg price
Conversion rate: 2.8%
Avg BSR: #155
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 7.1%
Avg brand age: 38 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

109

Top-5 brand share

56%

Top 20: 96%

Top-5 click share

50%

Top 20: 91%

Open market

38%

HOTUT21%
Apstaqeoo11%
Darbermu9%
Yalbdopo8%
NIVEA7%
ZDNT6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top drunk elephant container search terms

airless pump bottle11K/yr -8.8%2.0% conv.
pump moisturiser7K/yr +1.3%1.4% conv.
moisturiser dispenser2K/yr +14.3%0.7% conv.
airless pump2K/yr +6.9%1.1% conv.
moisturiser pump2K/yr -27.4%6.7% conv.
cream pump dispenser1K/yr -22.2%2.3% conv.
moisturiser container1K/yr -17.1%1.5% conv.
pump container1K/yr -17.5%0.0% conv.
moisturiser pot870/yr +12.8%2.4% conv.
skincare container1K/yr -27.6%0.0% conv.

All search terms

Top drunk elephant container products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HOTUT Cream Jar Vacuum Bottle 50ml Airless Pump Moisturiser Container Refillable Travel Cream Bottle Portable Cosmetic Jar Moisturiser Pump Dispenser

HOTUT£4.814.2★742 rev

Airless Pump Bottle 2PCS Moisturiser Container Refillable Pump Dispenser Cream Jar Vacuum Bottle Travel Cream Bottles Portable Cosmetic Container (50ml)

Darbermu£6.934.2★154 rev

Yalbdopo 4Pcs Airless Pump Bottle | Refillable Empty Clear Travel Lotion Containers/Vacuum Press Pump Bottles for Foundation Essence Lotion (50ml)

Yalbdopo£8.014.3★153 rev

ZDNT 6 Pcs Airless Pump Bottle Refillable Empty Clear Travel Lotion Pump Containers Vacuum Press Pump Bottles with Stickers for Foundation Essence Cream Toiletries(Lotion Pump)

ZDNT£8.134.1★50 rev

Apstaqeoo 4PCS 30ml Empty Refillable Airless Pump Bottles - Frosted Transparent Travel Foundation Containers Airless Lotion Pump Containers Vacuum Press Pump Bottle Dispenser for

Apstaqeoo£6.664.4★31 rev

Newest

by launch date

HJZHII 12pcs Airless Travel Pump Bottle Mini Spray Bottle Refillable Clear Travel Pump Bottles Plastic Press Lotion Travels Container for Lotion Foundation Perfume DIY Creams(5ml 10ml 15ml)

HJZHII£5.423 rev

3mo ago

6 Pcs Travel Pump Bottles 5ml Airless Pump Bottle Clear Makeup Dispenser Pumps Dispenser for Toiletries Shampoo Serum

Yuomeaz£3.610 rev

3mo ago

3Pcs Small Airless Pump Bottles 10Ml Travel Pump Bottles for Toiletries Refillable Clear Cosmetic Dispenser for Foundation Cream Serum Moisturizer

Axafazup£3.030 rev

7mo ago

Lulupack 1.7oz Airless Pump Bottle - Mini Travel Foundation Bottle for Moisturiser - Small Makeup Skincare Container for Toiletry - Empty Cream Vacuum Pump Dispenser for Cosmetic 50ml 6PCS Pink

Lulupack£12.569 rev

8mo ago

Upstore 2Pcs 120ml 4oz Amber Plastic Airless Pump Bottles Empty Refillable Vacuum Lotion Pump Press Dispensers Cosmetic Containers for Serum Foundation Toiletries

Upstore£6.465 rev

1y ago

What buyers say about drunk elephant container

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry21%

“Long lasting moisturizer”

Value For Money17%

“Excellent value”

Quality-Overall11%

“High quality body lotion”

Soft Feel7%

“soft skin”

Smell6%

“Lovely scent, absorbs nicely”

Suitability Dry Skin6%

“Good for Dry skin”

Absorbency5%

“Absorbs very well”

Advertised Vs Actual Product3%

“Does what it says”

Suitability Combination Skin3%

“Good for skin”

Size-Overall2%

“Very pleased with size for the price”

What buyers complain about

Smell10%

“Bad Smell”

Size-Overall8%

“Not the size stated”

Allergies7%

“Was allergic”

Thickness5%

“it was too thick for my skin”

Advertised Vs Actual Product5%

“Not as advertised”

Skin Health5%

“also broke my face out in loads of spots”

Moist/Dry4%

“I suffer with dry skin”

Leak-Proof4%

“They leak”

Motor Power4%

“Item was delivered with the pump actuator not able to use with taking top off was this item sent back before”

Ease Of Use3%

“Unable to use”

Top return reasons

Size-Overall81%

Weight Heavy6%

Quality-Overall5%

Leak-Proof2%

Ease Of Use1%

Motor Power1%

Functionality-Overall1%

Compatibility-Overall1%

Spray/Flow1%

Defective Material/Parts1%

Common questions

Is drunk elephant container profitable to sell on Amazon United Kingdom?: The niche generates £6K/yr across 29 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Skip it (44/100).
How competitive is the drunk elephant container niche?: 23 brands and 109 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in drunk elephant container?: Top complaints mined from reviews: Smell, Size-Overall, Allergies. The return rate is 0.1%.
When does demand for drunk elephant container peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the drunk elephant container niche?: Listings span £2.52–£12.56; the average listing price is £6.14 (sweet spot $15–$100). The average incumbent carries 1,326 reviews — the moat a new listing must climb.