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Drunk Elephant Container

prices mostly outside the sweet spot ($2.52–$12.56) — Drunk Elephant Container doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47

Market size 1Growth 19Conversion 34Competition 58Returns 100Price range 0Avg price 17Brand share 79Review moat 54Quality gap 75
This niche Category average · 2,481 niches

Is Drunk Elephant Container profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Drunk Elephant Container is a £6K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 56% of demand. Verdict: Skip it — 44/100.

Drunk Elephant Container: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.5% over the last 90 days and 2.8% of searches end in a purchase.

£6K

revenue / yr

Units sold / yr1K
Search volume / yr-11.5%33K
Conversion rate2.8%
Avg price£6.14

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers23 · 109
Top-5 product click share50%
Open market44%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement90%
New entrants (1y)5· 0 succeeded
Avg rating4.3★
Avg reviews1,326

Top Drunk Elephant Container products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

£0£562£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

23 falling

Sellers

109

Top-5 brand share

56%

Top 20: 96%

Top-5 click share

50%

Top 20: 91%

Open market

38%

  • HOTUT21%
  • Apstaqeoo11%
  • Darbermu9%
  • Yalbdopo8%
  • NIVEA7%
  • ZDNT6%

Drunk Elephant Container demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume33KCVR2.8%Products29Brands23Top 5 Brands56%OOS Rate7.1%Rating4.3★Reviews1,326Avg BSR#155
2K1KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Drunk Elephant Container search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • airless pump bottle11K/yr
  • pump moisturiser7K/yr
  • moisturiser dispenser2K/yr
  • airless pump2K/yr
  • moisturiser pump2K/yr
  • cream pump dispenser1K/yr
  • moisturiser container1K/yr
  • pump container1K/yr
  • moisturiser pot870/yr
  • skincare container1K/yr

What reviews say buyers love and hate about Drunk Elephant Container

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Moist/Dry21%

Long lasting moisturizer

Value For Money17%

Excellent value

Quality-Overall11%

High quality body lotion

Soft Feel7%

soft skin

Smell6%

Lovely scent, absorbs nicely

What buyers complain about

55% of reviews
Smell10%

Bad Smell

Size-Overall8%

Not the size stated

Allergies7%

Was allergic

Thickness5%

it was too thick for my skin

Advertised Vs Actual Product5%

Not as advertised

Drunk Elephant Container return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

80%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
81%
2Weight Heavy
6%
3Quality-Overall
5%
4Leak-Proof
2%
5Ease Of Use
1%

Common Drunk Elephant Container questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Drunk Elephant Container 44/100 on Amazon United Kingdom — Skip it. The niche generates £6K/yr across 29 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -11.5% over the last 90 days.
Search demand for Drunk Elephant Container on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.