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Drunk Elephant Container

Fail

Prices span $2.52–$12.56, mostly outside the sweet spot, so Drunk Elephant Container is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£6K/yr33K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
50%top-5 click share · 23 brands · 109 sellers

Flapen Score

Drunk Elephant Container against its category

The dotted line is the Beauty average. Past it, Drunk Elephant Container is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drunk Elephant Container market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drunk Elephant Container 33K times last year and spent an estimated £6K. The top 5 brands take 56% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
2.8%
Market size, estimated
£6Ka year
Peak month
August1.5× the quietest month
Top search term
airless pump bottle11K searches a year

02 · Price

A sale here is worth £6.14.

Listings sell for £6.14 on average, from £2.52 to £12.56. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £6.14 that is £0 to £614 a year per listing.

Average price
£6.14under the $15 to $100 sweet spot
Price range
£2.52–£12.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£614
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #155 within Body. It carries 1,326 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#155in Body
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,326per listing
Listings tracked
29

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Drunk Elephant Container products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

109

Top-5 brand share

56%

Top 20: 96%

Top-5 click share

50%

Top 20: 91%

Open market

38%

  • Brand 121%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Drunk Elephant Container search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Drunk Elephant Container search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • airless pump bottle11K/yr
  • pump moisturiser7K/yr
  • moisturiser dispenser2K/yr
  • airless pump2K/yr
  • moisturiser pump2K/yr
  • cream pump dispenser1K/yr
  • moisturiser container1K/yr
  • pump container1K/yr
  • moisturiser pot870/yr
  • skincare container1K/yr

Reviews and returns

What reviews say buyers love and hate about Drunk Elephant Container

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Moist/Dry”
10%of negative reviews mention “Smell”
0.1%of orders come back
“Bad Smell”
A buyer, on “Smell”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Drunk Elephant Container questions

Answered from the same tracked data.