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Drunk Elephant Bronzing Drops

Drunk Elephant Bronzing Drops shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 22% of 2,481 Beauty niches · +6 vs the category median of 47

Market size 94Growth 16Conversion 76Competition 42Returns 100Price range 79Avg price 67Brand share 0Review moat 38Quality gap 37
This niche Category average · 2,481 niches

Is Drunk Elephant Bronzing Drops profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Drunk Elephant Bronzing Drops is a £1.9M/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 53/100.

Drunk Elephant Bronzing Drops: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -18.4% over the last 90 days and 7.1% of searches end in a purchase.

£1.9M

revenue / yr

Units sold / yr125K
Search volume / yr-18.4%1.9M
Conversion rate7.1%
Avg price£14.01

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 71
Top-5 product click share60%
Open market0%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement80%
New entrants (1y)3· 3 succeeded
Avg rating4.5★
Avg reviews2,750

Top Drunk Elephant Bronzing Drops products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£193K£386K£578K£771K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

71

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • BYOMA93%
  • Glow Recipe7%

Drunk Elephant Bronzing Drops demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.9MCVR7.1%Products20Brands2Top 5 Brands100%OOS Rate1.9%Rating4.5★Reviews2,750Avg BSR#81
50K30KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.9×

Top Drunk Elephant Bronzing Drops search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • byoma1.0M/yr
  • byoma moisturiser175K/yr
  • glow recipe330K/yr
  • drunk elephant120K/yr
  • bioma33K/yr
  • byoma skincare51K/yr
  • glow recipe toner34K/yr
  • moisturiser byoma10K/yr
  • glow recipe set23K/yr
  • bioma skincare18K/yr

What reviews say buyers love and hate about Drunk Elephant Bronzing Drops

What buyers mention most, as a share of all reviews.

What buyers love

65% of reviews
Moist/Dry18%

Hydrates skin

Quality-Overall8%

Such a reliable product

Suitability Combination Skin7%

Amazing for sensitive skin

Value For Money7%

Good value for money

Soft Feel6%

my skin is so soft

What buyers complain about

43% of reviews
Allergies11%

Gave me a rash

Smell6%

Plasticky smell

Size-Overall5%

Its quite small

Moist/Dry4%

it just didnt deliver enough hydration

Skin Health4%

Burned my skin instantly

Drunk Elephant Bronzing Drops return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
19%
2Sensitivity-Overall
9%
3Leak-Proof
8%
4Product Condition
7%
5Adhesion/Stickiness
6%

Common Drunk Elephant Bronzing Drops questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Drunk Elephant Bronzing Drops 53/100 on Amazon United Kingdom — Worth a look. The niche generates £1.9M/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -18.4% over the last 90 days.
Search demand for Drunk Elephant Bronzing Drops on Amazon United Kingdom peaks in Jan–Feb–Dec, where the busiest month runs 3.9× the quietest.