Is drunk elephant bronzing drops profitable to sell on Amazon United Kingdom?

The niche generates £1.9M/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the drunk elephant bronzing drops niche?

2 brands and 71 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in drunk elephant bronzing drops?

Top complaints mined from reviews: Allergies, Smell, Size-Overall. The return rate is 0.1%.

When does demand for drunk elephant bronzing drops peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the drunk elephant bronzing drops niche?

Listings span £7.51–£45.71; the average listing price is £14.01 (sweet spot $15–$100). The average incumbent carries 2,750 reviews — the moat a new listing must climb.

drunk elephant bronzing drops

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Great£1.9M

£1.9M/yr · 1.9M searches

Price range

Great£7.51–£45.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good£14.01

avg listing price — sweet spot $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,749.85

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-18.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, drunk elephant bronzing drops is a £1.9M/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

drunk elephant bronzing drops market data

Units sold / yr: 100K–125K; avg 2,500–3,000/product
Revenue / yr: £1.4M–£1.8M; units × avg price
Conversion rate: 7.1%
Avg BSR: #81
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 1.9%
Avg brand age: 47 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

BYOMA93%
Glow Recipe7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top drunk elephant bronzing drops search terms

byoma1.0M/yr -13.3%5.5% conv.
byoma moisturiser175K/yr +6.2%17.0% conv.
glow recipe330K/yr -36.2%0.5% conv.
drunk elephant120K/yr -36.0%0.1% conv.
bioma33K/yr -3.0%7.1% conv.
byoma skincare51K/yr -23.1%2.2% conv.
glow recipe toner34K/yr -33.9%1.6% conv.
moisturiser byoma10K/yr -14.8%11.0% conv.
glow recipe set23K/yr -44.9%0.7% conv.
bioma skincare18K/yr -41.0%5.7% conv.

All search terms

Top drunk elephant bronzing drops products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BYOMA Moisturising Gel Cream (50ml) Lightweight Oil Free Daily Moisturiser with Barrier Repair Niacinamide and Green Tea for All Skin Types - Alcohol Free Vegan

BYOMA£9.504.3★5,267 rev

BYOMA Moisturising Rich Cream (50ml) Face Moisturiser with Ceramides Hydrates and Nourishes Dry Skin - Barrier Repair Alcohol Free Vegan

BYOMA£10.714.5★2,409 rev

BYOMA Hydrating Milky Toner (150ml) for Dry Skin Ultra Hydrating Toner for Face - Soothes Skin Locks in Moisture Reduces Redness - Barrier Repair Vegan

BYOMA£9.544.7★6,006 rev

BYOMA Hydrating Serum (30ml) Moisturising Face Serum with Squalane and Ceramides for Glowing Dewy Skin - Deep Hydration and Barrier Support

BYOMA£9.714.4★2,788 rev

BYOMA SPF 50 Face Fluid (50ml) Ultra-Lightweight Facial Sunscreen for All Skin Tones - Luminous Glow No White Cast - SPF Moisturiser Strengthens Skin Barrier

BYOMA£10.224.1★1,239 rev

Newest

by launch date

BYOMA Bio-Collagen Radiance Face Mask - Transformative Peel Off Mask For Glass Skin - Instant radiance Visibly Improved Elasticity Firms Reduces Appearance of Wrinkles - Cica & Ceramides

BYOMA£12.90392 rev

5mo ago

Glow Recipe Watermelon Glow Dewy Skin Routine Kit - Full Size Dew Drops Serum Full Size Pink Juice Moisturizer Travel Size PHA+BHA Pore-Tight Toner & Watermelon Jelly Sheet Mask (4 Count)

Glow Recipe£45.71127 rev

10mo ago

BYOMA Blemish Control Moisturiser (50ml) Ultra Lightweight and Oil Free for Acne-Prone Skin with Salicylic Acid to Help Clear Breakouts and Reduce Post-Blemish Marks for Smoother Healthier Skin

BYOMA£11.0979 rev

11mo ago

Glow Recipe Dewy Babies Travel Skincare Set - Plum Plump Hyaluronic Acid Serum + Dewy Flush Tinted Blush Drops + Pink Juice Face Moisturizer + Bronzing Hue Drops + Ultra Fine Facial Mist (5 Count)

Glow Recipe£26.20287 rev

1y ago

BYOMA SPF 50 Face Fluid (50ml) Ultra-Lightweight Facial Sunscreen for All Skin Tones - Luminous Glow No White Cast - SPF Moisturiser Strengthens Skin Barrier

BYOMA£10.221,239 rev

1y ago

What buyers say about drunk elephant bronzing drops

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry18%

“Hydrates skin”

Quality-Overall8%

“Such a reliable product”

Suitability Combination Skin7%

“Amazing for sensitive skin”

Value For Money7%

“Good value for money”

Soft Feel6%

“my skin is so soft”

Brightness/Shine/Glow5%

“brighten the eye area”

Suitability Dry Skin4%

“Works really well for my dry skin”

Smell4%

“Smells lovely”

Ease Of Cleaning3%

“Very nice cleaners”

Cleansing3%

“Great cleanser”

What buyers complain about

Allergies11%

“Gave me a rash”

Smell6%

“Plasticky smell”

Size-Overall5%

“Its quite small”

Moist/Dry4%

“it just didnt deliver enough hydration”

Skin Health4%

“Burned my skin instantly”

Oily/Greasy3%

“made my face feel greasy”

Functionality-Overall3%

“which was it didn't do”

Value For Money3%

“so disappointing for such a price”

Suitability Dry Skin2%

“I started to suffer with very dry skin”

Ease Of Use2%

“which isn't easy”

Top return reasons

Smell19%

Sensitivity-Overall9%

Leak-Proof8%

Product Condition7%

Adhesion/Stickiness6%

Skin Health5%

Value For Money4%

Advertised Vs Actual Product4%

Dispensing Mechanism4%

Size-Overall4%

Common questions

Is drunk elephant bronzing drops profitable to sell on Amazon United Kingdom?: The niche generates £1.9M/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Worth a look (53/100).
How competitive is the drunk elephant bronzing drops niche?: 2 brands and 71 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in drunk elephant bronzing drops?: Top complaints mined from reviews: Allergies, Smell, Size-Overall. The return rate is 0.1%.
When does demand for drunk elephant bronzing drops peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the drunk elephant bronzing drops niche?: Listings span £7.51–£45.71; the average listing price is £14.01 (sweet spot $15–$100). The average incumbent carries 2,750 reviews — the moat a new listing must climb.