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Drawstring Makeup Bag

a small market ($28K/yr) — Drawstring Makeup Bag doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47

Market size 7Growth 22Conversion 13Competition 75Returns 73Price range 31Avg price 60Brand share 41Review moat 43Quality gap 43
This niche Category average · 2,481 niches

Is Drawstring Makeup Bag profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Drawstring Makeup Bag is a £28K/yr Amazon United Kingdom market (215K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Drawstring Makeup Bag: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.0% over the last 90 days and 1.0% of searches end in a purchase.

£28K

revenue / yr

Units sold / yr3K
Search volume / yr-6.0%215K
Conversion rate1.0%
Avg price£13.15

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers16 · 44
Top-5 product click share40%
Open market19%
Avg brand age22 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement91%
New entrants (1y)17· 1 succeeded
Avg rating4.5★
Avg reviews2,234

Top Drawstring Makeup Bag products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

44

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

40%

Top 20: 82%

Open market

16%

  • The Flat Lay Co.40%
  • bagsmart19%
  • Vavabox12%
  • Zouwel6%
  • Wandering Nature4%
  • Prite3%
  • Open — no brand owns it (10 brands, 16%)

Drawstring Makeup Bag demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume215KCVR1.0%Products35Brands16Top 5 Brands81%OOS Rate10.3%Rating4.5★Reviews2,234Avg BSR#226
15K10KHoliday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Top Drawstring Makeup Bag search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • flat lay makeup bag69K/yr
  • lay flat makeup bag36K/yr
  • open flat makeup bag24K/yr
  • the flat lay co make up bag15K/yr
  • flat makeup bag13K/yr
  • flat lay co makeup bag15K/yr
  • flatlay makeup bag10K/yr
  • flat lay co8K/yr
  • fold out makeup bag9K/yr
  • flat lay6K/yr

What reviews say buyers love and hate about Drawstring Makeup Bag

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Storage Capacity15%

Plenty of room

Size-Overall12%

Fit for purpose

Quality-Overall11%

Excellent product for this use

Value For Money8%

Definitely worth the money

Ease Of Use7%

Easy To Use

What buyers complain about

53% of reviews
Size-Overall11%

Little on small side

Strength10%

Too flimsy

Quality-Overall7%

Looks very cheap

Value For Money6%

more expensive than the high street

Lining Quality4%

Poor quality lining very poor

Drawstring Makeup Bag return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

54%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
36%
2Quality-Overall
19%
3Material Quality
7%
4Strength
5%
5Color
5%

Common Drawstring Makeup Bag questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Drawstring Makeup Bag 39/100 on Amazon United Kingdom — Skip it. The niche generates £28K/yr across 35 tracked products. 1 of 17 products launched in the last 360 days are still selling. Search demand moved -6.0% over the last 90 days.
Search demand for Drawstring Makeup Bag on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.7× the quietest.