drawstring makeup bag
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Competition
Great40%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good£13.15avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,233.97avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay£4.53–£19.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£28K£28K/yr · 215K searches
According to Flapen's Amazon United Kingdom niche tracking, drawstring makeup bag is a £28K/yr Amazon United Kingdom market (215K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
drawstring makeup bag market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £26K–£33K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #226
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 10.3%
- Avg brand age
- 22 months
- Avg seller age
- 203 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
16 rising
Sellers
44
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
40%
Top 20: 82%
Open market
16%
- The Flat Lay Co.40%
- bagsmart19%
- Vavabox12%
- Zouwel6%
- Wandering Nature4%
- Prite3%
- Open — no brand owns it (10 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Top drawstring makeup bag search terms
- flat lay makeup bag69K/yr
- lay flat makeup bag36K/yr
- open flat makeup bag24K/yr
- the flat lay co make up bag15K/yr
- flat makeup bag13K/yr
- flat lay co makeup bag15K/yr
- flatlay makeup bag10K/yr
- flat lay co8K/yr
- fold out makeup bag9K/yr
- flat lay6K/yr
Top drawstring makeup bag products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Flat Lay Co Drawstring Makeup Bag Organiser for Cosmetics Ideal for Everyday Use & Travel Folds Out Storage for Makeup Pink Leopard Print
The Flat Lay Co.£18.884.6★1,106 rev
BAGSMART Travel Makeup Bag Flat Lay Make Up Case Wide Opening Cosmetic Organiser with Clear Brushes Pocket & Wet Pocket Small Toiletry Bag Travel Accessories for Women Camel
bagsmart£13.295.0★19 rev
Lazy Drawstring Makeup Bags Large Capacity Waterproof Travel Portable Cosmetic Bag Pouch Makeup Pouch Storage Organiser for Women Girl (Red Wave)
Vavabox£6.724.5★16,326 rev
Travel Makeup Bag for Woman Lay-Flat Puffer Cosmetic Organizer Pouch Large Capacity Make Up Case Open Flat Toiletry Bags Cosmetic Bags Quilted Makeup Bags with Brush Compartment & Handle (Green)
Zouwel£12.314.5★30 rev
The Flat Lay Co. Makeup Bag - Leopard Travel Drawstring Makeup Bag with Brush Holder & Large Pockets - Cosmetics Organiser Storage for Eyeshadow Blushes Lipstick & Brushes
The Flat Lay Co.£18.984.6★1,106 rev
Newest
by launch date
Travel Makeup Bag Large Quilted Cosmetic Organizer with Brush Compartment
Wandering Nature£12.4126 rev
BAGSMART Travel Makeup Bag Flat Lay Make Up Case PU Leather Waterpoof Cosmetic Organiser with Clear Pocket for Brushes Small Toiletry Bag with Handle Essential for Women Pink
bagsmart£13.5525 rev
BAGSMART Travel Makeup Bag Flat Lay Make Up Case PU Leather Waterpoof Cosmetic Organiser with Clear Pocket for Brushes Small Toiletry Bag with Handle Essential for Women Beige
bagsmart£13.2325 rev
BAGSMART Travel Makeup Bag Flat Lay Make Up Case PU Leather Waterpoof Cosmetic Organiser with Clear Pocket for Brushes Small Toiletry Bag with Handle Essential for Women Camel
bagsmart£13.2525 rev
BAGSMART Travel Makeup Bag Flat Lay Make Up Case PU Leather Waterpoof Cosmetic Organiser with Clear Pocket for Brushes Small Toiletry Bag with Handle Essential for Women Black
bagsmart£13.2625 rev
Trending
90-day click momentumTravel Makeup Bag Large Quilted Cosmetic Organizer with Brush Compartment
Wandering Nature£12.414.9★
BAGSMART Travel Makeup Bag Flat Lay Make Up Case PU Leather Waterpoof Cosmetic Organiser with Clear Pocket for Brushes Small Toiletry Bag with Handle Essential for Women Black
bagsmart£13.264.3★
BAGSMART Travel Makeup Bag Flat Lay Make Up Case PU Leather Waterpoof Cosmetic Organiser with Clear Pocket for Brushes Small Toiletry Bag with Handle Essential for Women Camel
bagsmart£13.254.3★
BAGSMART Travel Makeup Bag Flat Lay Make Up Case PU Leather Waterpoof Cosmetic Organiser with Clear Pocket for Brushes Small Toiletry Bag with Handle Essential for Women Beige
bagsmart£13.234.3★
BAGSMART Travel Makeup Bag Flat Lay Make Up Case Wide Opening Cosmetic Organiser with Clear Brushes Pocket & Wet Pocket Small Toiletry Bag Travel Accessories for Women Camel
bagsmart£13.295.0★
What buyers say about drawstring makeup bag
What buyers praise and complain about, mined from review topics.What buyers love
“Plenty of room”
“Fit for purpose”
“Excellent product for this use”
“Definitely worth the money”
“Easy To Use”
“Attractive design”
“Does the product work as advertised/expected: Yes”
“Great colour”
“a clear waterproof middle pocket”
“This is a large quilted travel makeup organiser with multiple compartments for easy organisation”
What buyers complain about
“Little on small side”
“Too flimsy”
“Looks very cheap”
“more expensive than the high street”
“Poor quality lining very poor”
“Seam not stitched properly when arrived”
“Material more plasticky than a previous one”
“Doesnt keep items secure”
“Looks are definitely deceiving”
“I found due to the awkward opening”
Top return reasons
Common questions
- Is drawstring makeup bag profitable to sell on Amazon United Kingdom?
- The niche generates £28K/yr across 35 tracked products. 1 of 17 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (39/100).
- How competitive is the drawstring makeup bag niche?
- 16 brands and 44 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in drawstring makeup bag?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 2.1%.
- When does demand for drawstring makeup bag peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the drawstring makeup bag niche?
- Listings span £4.53–£19.62; the average listing price is £13.15 (sweet spot $15–$100). The average incumbent carries 2,234 reviews — the moat a new listing must climb.