- Flapen Score
- 38 / 100Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 4738
- Market size
- £56K/yr21K searches / yr
- 90-day growth
- -24.2%search demand this quarter
- Competition
- 87%top-5 click share · 7 brands · 11 sellers
Flapen Score
Dr Pen M8 against its category
The dotted line is the Beauty average. Past it, Dr Pen M8 is stronger. Inside it, weaker.
Market
The Dr Pen M8 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dr Pen M8 21K times last year and spent an estimated £56K. The top 5 brands take 96% of clicks. Demand peaks in Nov. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- -24.2%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £56Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- dr pen m819K searches a year
02 · Price
A sale here is worth £68.35.
Listings sell for £68.35 on average, from £56.53 to £101.98. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £68.35 that is £0 to £7K a year per listing.
- Average price
- £68.35inside the $15 to $100 sweet spot
- Price range
- £56.53–£101.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #19 within Tools & Accessories. It carries 110 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 15.4%
- Average rank
- #19in Tools & Accessories
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 110per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Dr Pen M8 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
11
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
2%
- Brand 150%
- Brand 224%
- Brand 310%
- Brand 48%
- Brand 54%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Dr Pen M8 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Reviews and returns
What reviews say buyers love and hate about Dr Pen M8
We read the reviews and the return reasons for every product selling here.
“Hi can I please be sent another charger it isnt working”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dr Pen M8 questions
Answered from the same tracked data.