Dr Pen
soft demand (-20.5% this quarter) — Dr Pen doesn't clear our bar today.
Flapen Score
Ranks 1,175 of 2,481 Beauty niches · on the category median
Is Dr Pen profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dr Pen is a £275K/yr Amazon United Kingdom market (175K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar. Verdict: Skip it — 47/100.
Dr Pen: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -20.5% over the last 90 days and 2.1% of searches end in a purchase.
£275K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 23 products
Top Dr Pen products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dr. Pen Ultima M8 Microneedling Pen Electric Microneedling Pen Wired or Wireless Use with 10 Cartridges
- Price
- £64.65
- Rating
- 4.1/5
- Reviews
- 57
- Age
- 1y ago
Dr.Pen A10 Professional Wireless Microneedling Pen with 20 Replacement Cartridges Adjustable Micro Needling Micro needle Pen Microneedle Machine for Skin Care EM4801KIT-UK
- Price
- £52.87
- Rating
- 4.3/5
- Reviews
- 637
- Age
- 3y ago
Dr.pen M8 Microneedling Pen Wireless Professional Micro Needling Pen Skin Care Tool Kit for Face and Body Auto Microneedling Device Set for Face 6 Speeds with 10 Nano Round Cartridges (UK Plug)
- Price
- £56.53
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 5y ago
Professional Ultima M7 Wireless Microneedling Pen Authentic Electric Microneedling Machine Micro Auto Derma Roller Skincare Tool with Replacement Cartridges 12Pin (0.25mm) X12 & 36Pin (0.25mm) X10
- Price
- £30.44
- Rating
- 4.7/5
- Reviews
- 96
- Age
- 2y ago
M8S Microneedling Pen Professional Wireless Derma Pen with 22 Replacement Cartridges Needles 6 Speeds Adjustable Micro Needling Microneedle Machine for Skin Care M8SKIT-UK
- Price
- £72.11
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 1y ago
Trending
90-day click momentum
Dr. Pen M9 Microneedling Pen Original Dr Pen Electric Microneedling Device Professional Micro Needling Set with Sensor Base for Face Body Hair Personal Care 2 Cartridges
- Price
- £112.88
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 3mo ago
Dr.pen M8S Microneedling Pen Professional Derma Pen with 22pcs Replacement Cartridges Microneedling Wireless Skin Pen Adjustable Micro Needling Microneedle Machine for Skin Care
- Price
- £68.92
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 6mo ago
Dr.Pen M8S Microneedling Pen Wireless Micro Needling Devices Skin Care Tool Kit for Anti-aging Acne Scars Wrinkles with 5 pcs 18 pin + 5 pcs 36 pin Cartridges
- Price
- £69.29
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 3mo ago
Dr. pen 2026 Latest Model M9 Microneedling Pen Newly Upgraded with One-Key Automatic Depth Adjustment & Smart Anti-Counterfeit Chip Built-in 700mAh Battery Suitable for Face Body (10 Cartridges)
- Price
- £118.30
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
Dr.pen Q1S Microneedling Pen - Latest 2026 Upgraded Version | EMS Microcurrent + LED Light + Microneedling 5 Speed 3 EMS Levels Dr.pen Microneedling for Women & Men Facial Care/Beard/Hair Growth
- Price
- £109.28
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago
Newest
by launch dateDr. Pen M9 Microneedling Pen Original Dr Pen Electric Microneedling Device Professional Micro Needling Set with Sensor Base for Face Body Hair Personal Care 2 Cartridges
- Price
- £112.88
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 3mo ago
Dr.Pen M8S Microneedling Pen Wireless Micro Needling Devices Skin Care Tool Kit for Anti-aging Acne Scars Wrinkles with 5 pcs 18 pin + 5 pcs 36 pin Cartridges
- Price
- £69.29
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 3mo ago
Dr. pen 2026 Latest Model M9 Microneedling Pen Newly Upgraded with One-Key Automatic Depth Adjustment & Smart Anti-Counterfeit Chip Built-in 700mAh Battery Suitable for Face Body (10 Cartridges)
- Price
- £118.30
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
Dr.pen M8S Microneedling Pen Professional Derma Pen with 22pcs Replacement Cartridges Microneedling Wireless Skin Pen Adjustable Micro Needling Microneedle Machine for Skin Care
- Price
- £68.92
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 6mo ago
Dr.pen Q1S Microneedling Pen - Latest 2026 Upgraded Version | EMS Microcurrent + LED Light + Microneedling 5 Speed 3 EMS Levels Dr.pen Microneedling for Women & Men Facial Care/Beard/Hair Growth
- Price
- £109.28
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 flat
Sellers
15
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
11%
- Dr. Pen32%
- CHARME PRINCESSE20%
- EvFlightTech17%
- Lazzybeauty12%
- Bestauty5%
- Angel Kiss3%
- Open — no brand owns it (6 brands, 11%)
Dr Pen demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar · busiest ÷ quietest = 1.9×
Top Dr Pen search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dr pen microneedling76K/yr
- dr pen78K/yr
- dr.pen11K/yr
- korabeauticals v2 derma pen3K/yr
- dr. pen7K/yr
What reviews say buyers love and hate about Dr Pen
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Easy to handle”
“Excellent product”
“Good value”
“very comfortable”
“The unit allows for easy adjustment between settings”
What buyers complain about
48% of reviews“now wont charge or turn on”
“caused more irritation than normal”
“wildly different pricing between sellers”
“I didnt want to be red ect”
“Utter rubbish”
Dr Pen return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
5%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dr Pen questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
