Dr Pen

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £275K a year.

Searches, last 12 months

175K

Growth, 90 days vs prior 90

-20.5%

Conversion, latest week

2.1%

Market size, estimated

£275Ka year

Peak month

March1.9× the quietest month

Top search term

dr pen microneedling76K searches a year

Listings sell for £73.67 on average, from £29.90 to £141.85. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £73.67 that is £7K to £18K a year per listing.

Average price

£73.67inside the $15 to $100 sweet spot

Price range

£29.90–£141.85

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£7K–£18K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #21 within Tools & Accessories. It carries 116 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#21in Tools & Accessories

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

116per listing

Listings tracked

23

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

36 months