dr pen
Skip itSoft demand (-20.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great115.96avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great£73.67avg listing price — sweet spot $15–$100
Price range
Good£29.90–£141.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£275K£275K/yr · 175K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dr pen is a £275K/yr Amazon United Kingdom market (175K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
dr pen market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £295K–£368K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 5.0%
- Avg brand age
- 36 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
15
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
11%
- Dr. Pen32%
- CHARME PRINCESSE20%
- EvFlightTech17%
- Lazzybeauty12%
- Bestauty5%
- Angel Kiss3%
- Open — no brand owns it (6 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.5% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.9×
Top dr pen search terms
- dr pen microneedling76K/yr
- dr pen78K/yr
- dr.pen11K/yr
- korabeauticals v2 derma pen3K/yr
- dr. pen7K/yr
Top dr pen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Pen Ultima M8 Microneedling Pen Electric Microneedling Pen Wired or Wireless Use with 10 Cartridges
EvFlightTech£64.654.1★57 rev
Dr.Pen A10 Professional Wireless Microneedling Pen with 20 Replacement Cartridges Adjustable Micro Needling Micro needle Pen Microneedle Machine for Skin Care EM4801KIT-UK
CHARME PRINCESSE£52.874.3★637 rev
Dr.pen M8 Microneedling Pen Wireless Professional Micro Needling Pen Skin Care Tool Kit for Face and Body Auto Microneedling Device Set for Face 6 Speeds with 10 Nano Round Cartridges (UK Plug)
Dr. Pen£56.534.6★129 rev
Professional Ultima M7 Wireless Microneedling Pen Authentic Electric Microneedling Machine Micro Auto Derma Roller Skincare Tool with Replacement Cartridges 12Pin (0.25mm) X12 & 36Pin (0.25mm) X10
Lazzybeauty£30.444.7★96 rev
M8S Microneedling Pen Professional Wireless Derma Pen with 22 Replacement Cartridges Needles 6 Speeds Adjustable Micro Needling Microneedle Machine for Skin Care M8SKIT-UK
CHARME PRINCESSE£72.114.4★64 rev
Newest
by launch date
Dr. Pen M9 Microneedling Pen Original Dr Pen Electric Microneedling Device Professional Micro Needling Set with Sensor Base for Face Body Hair Personal Care 2 Cartridges
Dr. Pen£112.888 rev
Dr.Pen M8S Microneedling Pen Wireless Micro Needling Devices Skin Care Tool Kit for Anti-aging Acne Scars Wrinkles with 5 pcs 18 pin + 5 pcs 36 pin Cartridges
Dr. Pen£69.2920 rev
Dr. pen 2026 Latest Model M9 Microneedling Pen Newly Upgraded with One-Key Automatic Depth Adjustment & Smart Anti-Counterfeit Chip Built-in 700mAh Battery Suitable for Face Body (10 Cartridges)
Ofeace£118.302 rev
Dr.pen M8S Microneedling Pen Professional Derma Pen with 22pcs Replacement Cartridges Microneedling Wireless Skin Pen Adjustable Micro Needling Microneedle Machine for Skin Care
Sereaglowe£68.9233 rev
Dr.pen Q1S Microneedling Pen - Latest 2026 Upgraded Version | EMS Microcurrent + LED Light + Microneedling 5 Speed 3 EMS Levels Dr.pen Microneedling for Women & Men Facial Care/Beard/Hair Growth
Bestauty£109.282 rev
Trending
90-day click momentumDr. Pen M9 Microneedling Pen Original Dr Pen Electric Microneedling Device Professional Micro Needling Set with Sensor Base for Face Body Hair Personal Care 2 Cartridges
Dr. Pen£112.884.7★
Dr.pen M8S Microneedling Pen Professional Derma Pen with 22pcs Replacement Cartridges Microneedling Wireless Skin Pen Adjustable Micro Needling Microneedle Machine for Skin Care
Sereaglowe£68.924.7★
Dr.Pen M8S Microneedling Pen Wireless Micro Needling Devices Skin Care Tool Kit for Anti-aging Acne Scars Wrinkles with 5 pcs 18 pin + 5 pcs 36 pin Cartridges
Dr. Pen£69.294.7★
Dr. pen 2026 Latest Model M9 Microneedling Pen Newly Upgraded with One-Key Automatic Depth Adjustment & Smart Anti-Counterfeit Chip Built-in 700mAh Battery Suitable for Face Body (10 Cartridges)
Ofeace£118.305.0★
Dr.pen Q1S Microneedling Pen - Latest 2026 Upgraded Version | EMS Microcurrent + LED Light + Microneedling 5 Speed 3 EMS Levels Dr.pen Microneedling for Women & Men Facial Care/Beard/Hair Growth
Bestauty£109.284.5★
What buyers say about dr pen
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to handle”
“Excellent product”
“Good value”
“very comfortable”
“The unit allows for easy adjustment between settings”
“charges pretty fast”
“It is particularly appealing if you are interested in improving skin texture, dullness, product absorption or overall skin smoothness over time”
“It feels powerful enough to be effective”
“The design makes it balanced”
“Battery life is excellent”
What buyers complain about
“now wont charge or turn on”
“caused more irritation than normal”
“wildly different pricing between sellers”
“I didnt want to be red ect”
“Utter rubbish”
“The pen can be abit difficult to use at first”
“doesnt really give a detailed guide on the speed/depth to use”
“I am trying to keep the wrinkles at bay”
“Stopped working after a couple of uses”
“Needles faulty - some had no needles”
Top return reasons
Common questions
- Is dr pen profitable to sell on Amazon United Kingdom?
- The niche generates £275K/yr across 23 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -20.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the dr pen niche?
- 12 brands and 15 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in dr pen?
- Top complaints mined from reviews: Charging, Allergies, Value For Money. The return rate is 1.3%.
- When does demand for dr pen peak?
- Demand peaks in Mar; the busiest month runs 1.9× the quietest.
- What does it cost to enter the dr pen niche?
- Listings span £29.90–£141.85; the average listing price is £73.67 (sweet spot $15–$100). The average incumbent carries 116 reviews — the moat a new listing must climb.