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Dr Melaxin Balm Stick

Dr Melaxin Balm Stick shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 26% of 2,481 Beauty niches · +5 vs the category median of 47

Market size 65Growth 22Conversion 46Competition 25Returns 99Price range 83Avg price 79Brand share 0Review moat 48Quality gap 97
This niche Category average · 2,481 niches

Is Dr Melaxin Balm Stick profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dr Melaxin Balm Stick is a £631K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.

Dr Melaxin Balm Stick: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -5.6% over the last 90 days and 3.7% of searches end in a purchase.

£631K

revenue / yr

Units sold / yr60K
Search volume / yr-5.6%1.0M
Conversion rate3.7%
Avg price£16.50

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 22
Top-5 product click share70%
Open market0%
Avg brand age21 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement80%
New entrants (1y)11· 9 succeeded
Avg rating3.8★
Avg reviews1,700

Top Dr Melaxin Balm Stick products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

£0£63K£126K£189K£253K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • DR.MELAXIN86%
  • Lumiter7%
  • Cureluxe2%
  • Kabowa2%
  • Kuisoe2%

Dr Melaxin Balm Stick demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.0MCVR3.7%Products15Brands5Top 5 Brands100%OOS Rate0.7%Rating3.8★Reviews1,700Avg BSR#154
35K25KSpike '26Jan '26Feb '26Mar '26Apr '26May '26May '26Jun '26

Top Dr Melaxin Balm Stick search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dr melaxin713K/yr
  • dr malaxin41K/yr
  • dr melaxin balm stick135K/yr
  • dr.melaxin35K/yr
  • dr melaxin calcium8K/yr
  • doctor melaxin9K/yr
  • dr melaxin stick21K/yr
  • dr. melaxin7K/yr
  • dr malaxin balm stick26K/yr
  • dr melaxin calcium balm stick13K/yr

What reviews say buyers love and hate about Dr Melaxin Balm Stick

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Quality-Overall14%

Excellent product

Soft Feel11%

My skin is soft

Efficiency10%

Effectiveness

Moist/Dry9%

Convenient moisturiser

Suitability Combination Skin9%

Clear skin

What buyers complain about

73% of reviews
Functionality-Overall23%

Not very effective unfortunately

Value For Money19%

Overpriced

Allergies7%

Allergic Reaction

Quality-Overall5%

I was expecting better quality

Advertised Vs Actual Product4%

Falsely advertised

Dr Melaxin Balm Stick return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

23%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
32%
2Advertised Vs Actual Product
17%
3Value For Money
5%
4Leak-Proof
5%
5Skin Health
4%

Common Dr Melaxin Balm Stick questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dr Melaxin Balm Stick 52/100 on Amazon United Kingdom — Worth a look. The niche generates £631K/yr across 15 tracked products. 9 of 11 products launched in the last 360 days are still selling. Search demand moved -5.6% over the last 90 days.
Dr Melaxin Balm Stick buyers on Amazon United Kingdom complain most about Functionality-Overall, Value For Money, Allergies, the themes mined from the niche's reviews. Its return rate is 0.2%.