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52

dr melaxin balm stick

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 65Growth 22Conversion 46Competition 25Returns 99Price range 83Avg price 79Brand share 0Review moat 48Quality gap 97

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Price range

Great£10.31–£40.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£16.50

avg listing price — sweet spot $15–$100

Market size

Good£631K

£631K/yr · 1.0M searches

Review moat

Okay1,699.53

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Competition

Bad70%

top-5 click share — a locked-up shelf

Growth

Bad-5.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, dr melaxin balm stick is a £631K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

dr melaxin balm stick market data

Units sold / yr
50K–60K
avg 4,000–5,000/product
Revenue / yr
£825K–£990K
units × avg price
Conversion rate
3.7%
Avg BSR
#154
Page quality
0%
Prime
93%
Sponsored
80%
Out of stock
0.7%
Avg brand age
21 months
Avg seller age
157 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • DR.MELAXIN86%
  • Lumiter7%
  • Cureluxe2%
  • Kabowa2%
  • Kuisoe2%

Demand

Weekly Amazon search volume, last 27 weeks — -5.6% search growth over the last 90 days.
35K25KSpike '26Jan '26Feb '26Mar '26Apr '26May '26May '26Jun '26

Top dr melaxin balm stick search terms

  • dr melaxin713K/yr
  • dr malaxin41K/yr
  • dr melaxin balm stick135K/yr
  • dr.melaxin35K/yr
  • dr melaxin calcium8K/yr
  • doctor melaxin9K/yr
  • dr melaxin stick21K/yr
  • dr. melaxin7K/yr
  • dr malaxin balm stick26K/yr
  • dr melaxin calcium balm stick13K/yr
All search terms

Top dr melaxin balm stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£63K20%£126K30%£189K40%£253K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about dr melaxin balm stick

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Excellent product”

Soft Feel11%

“My skin is soft”

Efficiency10%

“Effectiveness”

Moist/Dry9%

“Convenient moisturiser”

Suitability Combination Skin9%

“Clear skin”

Value For Money6%

“Great value”

Advertised Vs Actual Product4%

“Item was exactly what I ordered, thank you”

Suitability Dry Skin4%

“Good for getting rid of dry skin leave skin feeling soft”

Ease Of Use4%

“Easy to use”

Brightness/Shine/Glow3%

“Glowing skin”

What buyers complain about

Functionality-Overall23%

“Not very effective unfortunately”

Value For Money19%

“Overpriced”

Allergies7%

“Allergic Reaction”

Quality-Overall5%

“I was expecting better quality”

Advertised Vs Actual Product4%

“Falsely advertised”

Skin Health4%

“Leaves a white film on skin”

Wrinkles3%

“not great did decrease wrinkles”

Residue3%

“Leaves a residu”

Sensitivity-Overall3%

“It Just stings you're lips and your mouth”

Size-Overall2%

“Tight”

Top return reasons

Functionality-Overall32%
Advertised Vs Actual Product17%
Value For Money5%
Leak-Proof5%
Skin Health4%
Defective Material/Parts4%
Quality-Overall3%
Moist/Dry2%
Residue2%
Oily/Greasy2%

Common questions

Is dr melaxin balm stick profitable to sell on Amazon United Kingdom?
The niche generates £631K/yr across 15 tracked products. 9 of 11 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Worth a look (52/100).
How competitive is the dr melaxin balm stick niche?
5 brands and 22 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dr melaxin balm stick?
Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 0.2%.
What does it cost to enter the dr melaxin balm stick niche?
Listings span £10.31–£40.54; the average listing price is £16.50 (sweet spot $15–$100). The average incumbent carries 1,700 reviews — the moat a new listing must climb.