Dove Hand Wash

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months

126K

Growth, 90 days vs prior 90

-22.7%

Conversion, latest week

10.9%

Market size, estimated

£88Ka year

Peak month

March1.7× the quietest month

Top search term

dove refillable deodorant69K searches a year

Listings sell for £6.42 on average, from £3.93 to £13.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.42 that is £642 to £2K a year per listing.

Average price

£6.42under the $15 to $100 sweet spot

Price range

£3.93–£13.09

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£642–£2K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #291 within Bath & Body. It carries 93 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

80%

Out of stock, average day

1.2%

Average rank

#291in Bath & Body

Average rating

4.35 starsAmazon United Kingdom average 4.36 stars

Average reviews

93per listing

Listings tracked

10

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

52 months