dove hand wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible93.4avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Bad£88K£88K/yr · 126K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad£6.42avg listing price — sweet spot $15–$100
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.93–£13.09cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dove hand wash is a £88K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 40/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
dove hand wash market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £39K–£51K
- units × avg price
- Conversion rate
- 10.9%
- Avg BSR
- #291
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 70%
- Out of stock
- 1.2%
- Avg brand age
- 52 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 rising
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- PMJ51%
- Dove49%
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — -22.7% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.7×
Top dove hand wash search terms
- dove refillable deodorant69K/yr
- dove refillable deodorant for women9K/yr
- dove deodorant refill7K/yr
- dove refill12K/yr
- dove hand wash refill9K/yr
- dove refill deodorant4K/yr
- dove refillable3K/yr
- dove soap refill4K/yr
- dove refill hand wash5K/yr
- dove unlimited deodorant2K/yr
Top dove hand wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dove No. 4 Violet & Tonka Bean Anti-Perspirant Starter Kit womens antiperspirant stick styled to last with 72h odour protection dermatologically tested 1 x case 1 x 35 ml refill
PMJ£6.074.1★44 rev
Dove No. 41 Peony & Pineapple Anti-Perspirant Starter Kit womens antiperspirant stick 72h odour protection with Doves signature care dermatologically tested 1 x case 1 x 35 ml refill
PMJ£9.924.3★17 rev
Dove No. 4 Violet & Tonka Bean Anti-Perspirant Refill womens antiperspirant stick styled to last with 72h odour protection with Doves signature care dermatologically tested 35 ml (Refill Only)
Dove£3.934.5★41 rev
Dove No. 41 Peony & Pineapple Anti-Perspirant Refill womens antiperspirant stick styled to last with 72h odour protection with Doves signature care dermatologically tested 35 ml (Refill Only)
Dove£4.564.4★39 rev
Dove No. 1 Original Anti-Perspirant Refill womens antiperspirant stick styled to last with 72h odour protection with Doves signature care dermatologically tested 35 ml (Refill Only)
Dove£4.234.1★36 rev
Newest
by launch dateDove No. 4 Violet & Tonka Bean Anti-Perspirant Starter Kit womens antiperspirant stick styled to last with 72h odour protection dermatologically tested 1 x case 1 x 35 ml refill
PMJ£6.0744 rev
Dove No. 41 Peony & Pineapple Anti-Perspirant Refill womens antiperspirant stick styled to last with 72h odour protection with Doves signature care dermatologically tested 35 ml (Refill Only)
Dove£4.5639 rev
Dove No. 1 Original Anti-Perspirant Refill womens antiperspirant stick styled to last with 72h odour protection with Doves signature care dermatologically tested 35 ml (Refill Only)
Dove£4.2336 rev
Dove No. 1 Original Anti-Perspirant Starter Kit womens antiperspirant stick styled to last with 72h odour protection dermatologically tested 1 x case 1 x 35 ml refill
PMJ£6.6113 rev
Dove No. 30 Macadamia & Coconut Anti-Perspirant Refill womens antiperspirant stick styled to last with 72h odour protection with Doves signature care dermatologically tested 35 ml (Refill Only)
Dove£4.2731 rev
Trending
90-day click momentumDove No. 30 Macadamia & Coconut Anti-Perspirant Refill womens antiperspirant stick styled to last with 72h odour protection with Doves signature care dermatologically tested 35 ml (Refill Only)
Dove£4.274.4★
Dove No. 41 Peony & Pineapple Anti-Perspirant Starter Kit womens antiperspirant stick 72h odour protection with Doves signature care dermatologically tested 1 x case 1 x 35 ml refill
PMJ£9.924.3★
Dove No. 4 Violet & Tonka Bean Anti-Perspirant Refill womens antiperspirant stick styled to last with 72h odour protection with Doves signature care dermatologically tested 35 ml (Refill Only)
Dove£3.934.5★
Dove No. 4 Violet & Tonka Bean Anti-Perspirant Starter Kit womens antiperspirant stick styled to last with 72h odour protection dermatologically tested 1 x case 1 x 35 ml refill
PMJ£6.074.1★
Dove No. 1 Original Anti-Perspirant Refill womens antiperspirant stick styled to last with 72h odour protection with Doves signature care dermatologically tested 35 ml (Refill Only)
Dove£4.234.1★
What buyers say about dove hand wash
What buyers praise and complain about, mined from review topics.What buyers love
“Good fragrance”
“is reasonably priced”
“Easy to use”
“eco friendly”
“It goes on smoothly”
“with no irritation”
“Great quality and price”
“They do go on well”
“feels wonderfully moisturising on the skin”
“Easy fit”
What buyers complain about
“Very pricey,”
“hard to pull out”
“I feel the listing is misleading”
“Considering the cartridge is on the small side”
“I am not so keen on this fragrance”
“I had to stop using Wild as 1) i seem to be allergic to them ever since my pregnancy”
“The refills are tricky to replace in the plastic applicator”
“It's hard enough when it's empty”
“not easy to put together”
“not strong enough for exercise”
Top return reasons
Common questions
- Is dove hand wash profitable to sell on Amazon United Kingdom?
- The niche generates £88K/yr across 10 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (40/100).
- How competitive is the dove hand wash niche?
- 2 brands and 31 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dove hand wash?
- Top complaints mined from reviews: Value For Money, Ease Of Use, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for dove hand wash peak?
- Demand peaks in Mar; the busiest month runs 1.7× the quietest.
- What does it cost to enter the dove hand wash niche?
- Listings span £3.93–£13.09; the average listing price is £6.42 (sweet spot $15–$100). The average incumbent carries 93 reviews — the moat a new listing must climb.