Dove Hand Wash
brand-locked demand (top 5 brands take 100% of clicks) — Dove Hand Wash doesn't clear our bar today.
Flapen Score
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Is Dove Hand Wash profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dove Hand Wash is a £88K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 40/100.
Dove Hand Wash: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -22.7% over the last 90 days and 10.9% of searches end in a purchase.
£88K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 10 products
Top Dove Hand Wash products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dove No. 4 Violet & Tonka Bean Anti-Perspirant Starter Kit womens antiperspirant stick styled to last with 72h odour protection dermatologically tested 1 x case 1 x 35 ml refill
- Price
- £6.07
- Rating
- 4.1/5
- Reviews
- 44
- Age
- 4mo ago
Dove No. 41 Peony & Pineapple Anti-Perspirant Starter Kit womens antiperspirant stick 72h odour protection with Doves signature care dermatologically tested 1 x case 1 x 35 ml refill
- Price
- £9.92
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 7y ago
Dove No. 4 Violet & Tonka Bean Anti-Perspirant Refill womens antiperspirant stick styled to last with 72h odour protection with Doves signature care dermatologically tested 35 ml (Refill Only)
- Price
- £3.93
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 6mo ago
Dove No. 41 Peony & Pineapple Anti-Perspirant Refill womens antiperspirant stick styled to last with 72h odour protection with Doves signature care dermatologically tested 35 ml (Refill Only)
- Price
- £4.56
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 4mo ago
Dove No. 1 Original Anti-Perspirant Refill womens antiperspirant stick styled to last with 72h odour protection with Doves signature care dermatologically tested 35 ml (Refill Only)
- Price
- £4.23
- Rating
- 4.1/5
- Reviews
- 36
- Age
- 4mo ago
Trending
90-day click momentum
Dove No. 30 Macadamia & Coconut Anti-Perspirant Refill womens antiperspirant stick styled to last with 72h odour protection with Doves signature care dermatologically tested 35 ml (Refill Only)
- Price
- £4.27
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 4mo ago
Dove No. 41 Peony & Pineapple Anti-Perspirant Starter Kit womens antiperspirant stick 72h odour protection with Doves signature care dermatologically tested 1 x case 1 x 35 ml refill
- Price
- £9.92
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 7y ago
Dove No. 4 Violet & Tonka Bean Anti-Perspirant Refill womens antiperspirant stick styled to last with 72h odour protection with Doves signature care dermatologically tested 35 ml (Refill Only)
- Price
- £3.93
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 6mo ago
Dove No. 4 Violet & Tonka Bean Anti-Perspirant Starter Kit womens antiperspirant stick styled to last with 72h odour protection dermatologically tested 1 x case 1 x 35 ml refill
- Price
- £6.07
- Rating
- 4.1/5
- Reviews
- 44
- Age
- 4mo ago
Dove No. 1 Original Anti-Perspirant Refill womens antiperspirant stick styled to last with 72h odour protection with Doves signature care dermatologically tested 35 ml (Refill Only)
- Price
- £4.23
- Rating
- 4.1/5
- Reviews
- 36
- Age
- 4mo ago
Newest
by launch dateDove No. 4 Violet & Tonka Bean Anti-Perspirant Starter Kit womens antiperspirant stick styled to last with 72h odour protection dermatologically tested 1 x case 1 x 35 ml refill
- Price
- £6.07
- Rating
- 4.1/5
- Reviews
- 44
- Age
- 4mo ago
Dove No. 41 Peony & Pineapple Anti-Perspirant Refill womens antiperspirant stick styled to last with 72h odour protection with Doves signature care dermatologically tested 35 ml (Refill Only)
- Price
- £4.56
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 4mo ago
Dove No. 1 Original Anti-Perspirant Refill womens antiperspirant stick styled to last with 72h odour protection with Doves signature care dermatologically tested 35 ml (Refill Only)
- Price
- £4.23
- Rating
- 4.1/5
- Reviews
- 36
- Age
- 4mo ago
Dove No. 1 Original Anti-Perspirant Starter Kit womens antiperspirant stick styled to last with 72h odour protection dermatologically tested 1 x case 1 x 35 ml refill
- Price
- £6.61
- Rating
- 3.7/5
- Reviews
- 13
- Age
- 4mo ago
Dove No. 30 Macadamia & Coconut Anti-Perspirant Refill womens antiperspirant stick styled to last with 72h odour protection with Doves signature care dermatologically tested 35 ml (Refill Only)
- Price
- £4.27
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 4mo ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 rising
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- PMJ51%
- Dove49%
Dove Hand Wash demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar · busiest ÷ quietest = 1.7×
Top Dove Hand Wash search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dove refillable deodorant69K/yr
- dove refillable deodorant for women9K/yr
- dove deodorant refill7K/yr
- dove refill12K/yr
- dove hand wash refill9K/yr
- dove refill deodorant4K/yr
- dove refillable3K/yr
- dove soap refill4K/yr
- dove refill hand wash5K/yr
- dove unlimited deodorant2K/yr
What reviews say buyers love and hate about Dove Hand Wash
What buyers mention most, as a share of all reviews.
What buyers love
62% of reviews“Good fragrance”
“is reasonably priced”
“Easy to use”
“eco friendly”
“It goes on smoothly”
What buyers complain about
34% of reviews“Very pricey,”
“hard to pull out”
“I feel the listing is misleading”
“Considering the cartridge is on the small side”
“I am not so keen on this fragrance”
Dove Hand Wash return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dove Hand Wash questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
