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Dove Gift Set Men

Fail

The top 5 brands take 100% of clicks, so Dove Gift Set Men is a Fail.

Flapen Score
41
41 / 100
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size
£75K/yr151K searches / yr
90-day growth
+23.7%search demand this quarter
Competition
62%top-5 click share · 4 brands · 172 sellers

Flapen Score

Dove Gift Set Men against its category

The dotted line is the Beauty average. Past it, Dove Gift Set Men is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dove Gift Set Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dove Gift Set Men 151K times last year and spent an estimated £75K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
+23.7%
Conversion, latest week
7.5%
Market size, estimated
£75Ka year
Peak month
December9.9× the quietest month
Top search term
dove men42K searches a year

02 · Price

A sale here is worth £6.69.

Listings sell for £6.69 on average, from £1.48 to £15.06. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £6.69 that is £2K to £3K a year per listing.

Average price
£6.69under the $15 to $100 sweet spot
Price range
£1.48–£15.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #214 within Bath & Body. It carries 799 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
90%
Out of stock, average day
5.2%
Average rank
#214in Bath & Body
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
799per listing
Listings tracked
21

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Dove Gift Set Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

172

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

0%

  • Brand 163%
  • Brand 234%
  • Brand 32%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Dove Gift Set Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.9×

Search terms

Top Dove Gift Set Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dove men42K/yr
  • dove for men15K/yr
  • dove men care12K/yr
  • dove mens7K/yr
  • dove gift set men21K/yr
  • mens dove6K/yr
  • mens dove gift sets for him15K/yr
  • dove mens gift set8K/yr
  • dove men gift set11K/yr
  • dove men + care2K/yr

Reviews and returns

What reviews say buyers love and hate about Dove Gift Set Men

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Smell”
19%of negative reviews mention “Smell”
0.1%of orders come back
“Smell”
A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dove Gift Set Men questions

Answered from the same tracked data.