dove gift set men
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Review moat
Good799.29avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.7%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£75K£75K/yr · 151K searches
Avg price
Bad£6.69avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.48–£15.06cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dove gift set men is a £75K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
dove gift set men market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £84K–£100K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #214
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 52%
- Out of stock
- 5.2%
- Avg brand age
- 57 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
172
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 98%
Open market
0%
- DOVE MEN + CARE63%
- Dove34%
- Merclix2%
- NIVEA MEN2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 9.9×
Top dove gift set men search terms
- dove men42K/yr
- dove for men15K/yr
- dove men care12K/yr
- dove mens7K/yr
- dove gift set men21K/yr
- mens dove6K/yr
- mens dove gift sets for him15K/yr
- dove mens gift set8K/yr
- dove men gift set11K/yr
- dove men + care2K/yr
Top dove gift set men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dove Men+Care Hydrating Clean Comfort Mens 3-in-1 Hair Face and Body Wash Body Cleanser Shower Gel with 24 hour nourishing MicroMoisture technology for relaxed and re-energised skin 250 ml
Dove£1.584.7★1,556 rev
Dove Men+Care Advanced Clean Comfort Anti-Perspirant Aerosol Deodorant Spray with Anti-Odour technology & moisturising cream for 72 hour protection against sweat and odour 200 ml
DOVE MEN + CARE£2.354.6★2,340 rev
Dove Men+Care Refreshing Extra Fresh Mens 3-in-1 Hair Face and Body Wash Body Cleanser shower gel with 24 hour nourishing MicroMoisture technology for healthy and smooth skin all day 250 ml
DOVE MEN + CARE£1.584.6★691 rev
Dove Men+Care Advanced Clean Comfort Anti-Perspirant Stick Mens Deodorant with Anti-Odour Technology and a lemon & cedarwood scent for 72 hour sweat and anti-bacterial odour protection 50 ml
DOVE MEN + CARE£2.164.6★252 rev
Dove Men+Care Advanced Clean Comfort Anti-Perspirant Roll On Deodorant with Anti-Odour technology & moisturising cream for 72 hour protection against sweat and odour 50 ml
DOVE MEN + CARE£1.484.6★1,762 rev
Newest
by launch date
Dove Men+Care Marine & Blue Cypress Whole Body Deodorant Cream 0% aluminium deodorant for men for all-day odour control 75 ml
DOVE MEN + CARE£6.4034 rev
Dove Men+Care Gift Set Restore Trio - Clean Comfort Bodywash 250ml Classic Antiperspirant Spray 150ml 2-in-1 Fresh Clean Shampoo 250ml - Hydrating & Refreshing Grooming Essentials for Men
DOVE MEN + CARE£12.339 rev
Dove Lynx Sure Gift Set Washbag for Him with an advanced anti-perspirant body wash body spray & limited edition wash bag Match Day Fit for him 3 piece
DOVE MEN + CARE£10.3367 rev
Dove Men+Care Recharge Body Wash Gift Set Trio Collection perfect gifts for him 3 piece
DOVE MEN + CARE£6.98252 rev
Dove Men+Care Gift Set Dove Men+Care Cleanse+Care Trio with a body wash a 2-in-1 shampoo & conditioner and anti-perspirant perfect gifts for men 3 piece
DOVE MEN + CARE£6.0323 rev
Trending
90-day click momentum
Merclix Birthday Gifts for Men Who Have Everything Mens Gift Set Mens Birthday Gifts for Dad Grandad Husband Son Boyfriend
Merclix£11.914.5★
Dove Men+Care Marine & Blue Cypress Whole Body Deodorant Cream 0% aluminium deodorant for men for all-day odour control 75 ml
DOVE MEN + CARE£6.404.2★
Dove Men+Care Advanced Clean Comfort Anti-Perspirant Aerosol Deodorant Spray with Anti-Odour technology & moisturising cream for 72 hour protection against sweat and odour 6x 150 ml
DOVE MEN + CARE£15.064.6★
Dove For Men Sandalwood and Vanilla Bundle ofAntiperspirant 72H Sweat Protection Mens Deodorant Spray 200ml with 24H Nourishing 3in1 Body Face and Hair wash 400ml
DOVE MEN + CARE£8.424.5★
Dove Men+Care Hydrating Clean Comfort Mens 3-in-1 Hair Face and Body Wash Body Cleanser Shower Gel with 24 hour nourishing MicroMoisture technology for relaxed and re-energised skin 250 ml
Dove£1.584.7★
What buyers say about dove gift set men
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting fragrance”
“Excellent value”
“Good quality”
“Gift”
“Moisturising addition is nice and feels gentle and comfortable on skin”
“easy to use”
“Handy bottle size”
“Does what it says”
“doesnt irritate my skin”
“It applies smoothly”
What buyers complain about
“Smell”
“seems expensive”
“Gave me a skin rash”
“So small”
“not work properly”
“just a marketing gimmick”
“they do not last 12hrs let alone 72”
“Fault with spray bottle”
“Leaves horrendous stain on cotton shirts”
“Bottle design not too good”
Top return reasons
Common questions
- Is dove gift set men profitable to sell on Amazon United Kingdom?
- The niche generates £75K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +23.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the dove gift set men niche?
- 4 brands and 172 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dove gift set men?
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.1%.
- When does demand for dove gift set men peak?
- Demand peaks in Nov–Dec; the busiest month runs 9.9× the quietest.
- What does it cost to enter the dove gift set men niche?
- Listings span £1.48–£15.06; the average listing price is £6.69 (sweet spot $15–$100). The average incumbent carries 799 reviews — the moat a new listing must climb.