Dove Conditioner
Dove Conditioner shows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Flapen Score
Top 15% of 2,481 Beauty niches · +8 vs the category median of 47
Is Dove Conditioner profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dove Conditioner is a £378K/yr Amazon United Kingdom market (281K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov. Verdict: Worth a look — 55/100.
Dove Conditioner: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +13.4% over the last 90 days and 12.9% of searches end in a purchase.
£378K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 34 products
Top Dove Conditioner products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dove scalp + hair therapy Density & Growth Conditioner hair care with Amino Complex Zinc and Biotin for up to 90% less hair fall 400 ml
- Price
- £3.61
- Rating
- 4.3/5
- Reviews
- 123
- Age
- 5mo ago
COLOR WOW Color Security Conditioner for Fine to Normal Hair Lightweight Conditioner for Fine Hair with Argan Oil | Colour-Safe Detangling Heat Protectant 250ml
- Price
- £12.03
- Rating
- 4.5/5
- Reviews
- 2,485
- Age
- 12y ago
Dove Colour Care Conditioner 350 ml
- Price
- £1.96
- Rating
- 4.6/5
- Reviews
- 231
- Age
- 5y ago
LOréal Professionnel Vitamino Color Conditioner 200ml Colour Protection and Shinier Hair Soft & Protected Hair For Coloured Hair 200ml
- Price
- £13.01
- Rating
- 4.7/5
- Reviews
- 2,620
- Age
- 5y ago
Dove Scalp + Hair Therapy Soothing Hydration Conditioner hair care with Hyaluron-Complex and Pharma-Grade Glycerin for up to 100 hours of hydrated hair* 400 ml
- Price
- £4.59
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 5mo ago
Trending
90-day click momentumDove scalp + hair therapy Density & Growth Conditioner hair care with Amino Complex Zinc and Biotin for up to 90% less hair fall 400 ml
- Price
- £3.61
- Rating
- 4.3/5
- Reviews
- 123
- Age
- 5mo ago
Dove Scalp + Hair Therapy Soothing Hydration Conditioner hair care with Hyaluron-Complex and Pharma-Grade Glycerin for up to 100 hours of hydrated hair* 400 ml
- Price
- £4.59
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 5mo ago
Dove scalp + hair therapy Density & Growth Conditioner hair care with Amino Complex Zinc and Biotin for up to 90%* less hair fall 250 ml
- Price
- £2.78
- Rating
- 4.3/5
- Reviews
- 123
- Age
- 5mo ago
Dove Scalp + Hair Therapy Soothing Hydration Conditioner hair care with Hyaluron-Complex and Pharma-Grade Glycerin for up to 100 hours of hydrated hair* 250 ml
- Price
- £3.94
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 5mo ago
Dove 350ml Cond Hair Therapy Pro Age Single Unit
- Price
- £2.55
- Rating
- 4.7/5
- Reviews
- 101
- Age
- 7y ago
Newest
by launch dateDove scalp + hair therapy Density & Growth Conditioner hair care with Amino Complex Zinc and Biotin for up to 90% less hair fall 400 ml
- Price
- £3.61
- Rating
- 4.3/5
- Reviews
- 123
- Age
- 5mo ago
Dove Scalp + Hair Therapy Soothing Hydration Conditioner hair care with Hyaluron-Complex and Pharma-Grade Glycerin for up to 100 hours of hydrated hair* 400 ml
- Price
- £4.59
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 5mo ago
Dove scalp + hair therapy Density & Growth Conditioner hair care with Amino Complex Zinc and Biotin for up to 90%* less hair fall 250 ml
- Price
- £2.78
- Rating
- 4.3/5
- Reviews
- 123
- Age
- 5mo ago
Dove Scalp + Hair Therapy Soothing Hydration Conditioner hair care with Hyaluron-Complex and Pharma-Grade Glycerin for up to 100 hours of hydrated hair* 250 ml
- Price
- £3.94
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 5mo ago
LOréal Professionnel Vitamino Color Spectrum for Coloured Hair & Ultra Shine 200ml
- Price
- £17.76
- Rating
- 4.5/5
- Reviews
- 480
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
193
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
48%
Top 20: 88%
Open market
3%
- Dove47%
- L'Oréal Professionnel Paris24%
- COLOR WOW15%
- L'Oreal Paris5%
- Simple4%
- VO52%
- Open — no brand owns it (3 brands, 3%)
Dove Conditioner demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.6×
Top Dove Conditioner search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dove conditioner69K/yr
- loreal professional conditioner39K/yr
- dove conditioner for hair17K/yr
- colour conditioner21K/yr
- conditioner for coloured hair20K/yr
- vitamino colour conditioner15K/yr
- colour wow conditioner16K/yr
- loreal vitamino colour conditioner12K/yr
- wow conditioner12K/yr
- loreal colour protect conditioner9K/yr
What reviews say buyers love and hate about Dove Conditioner
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“Great smell”
“Give a good softness”
“Excellent product by Dove”
“Money well spent”
“I've noticed a nice moisturising effect”
What buyers complain about
42% of reviews“price is high too”
“I was buying a hair treatment as my scalp was so bad”
“so far I have noticed no difference to the way my rather short hair looks”
“It's dull and dry”
“It does not do what it claims on the package”
Dove Conditioner return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
27%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dove Conditioner questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
