Dove Conditioner

Shoppers searched for this 281K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £378K a year.

Searches, last 12 months

281K

Growth, 90 days vs prior 90

+13.4%

Conversion, latest week

12.9%

Market size, estimated

£378Ka year

Peak month

November1.6× the quietest month

Top search term

dove conditioner69K searches a year

Listings sell for £10.39 on average, from £1.76 to £26.44. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £10.39 that is £5K to £8K a year per listing.

Average price

£10.39under the $15 to $100 sweet spot

Price range

£1.76–£26.44

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

£5K–£8K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

47% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #260 within Hair Colour. It carries 1,034 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

91%

Out of stock, average day

0.9%

Average rank

#260in Hair Colour

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,034per listing

Listings tracked

34

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

81 months