How competitive is the Dom Perignon Champagne niche on Amazon United Kingdom?

7 brands and 37 sellers compete in Dom Perignon Champagne on Amazon United Kingdom. The top 5 Dom Perignon Champagne products take 76% of clicks and its top 5 brands hold 97% of demand.

What does it cost to enter the Dom Perignon Champagne niche?

Dom Perignon Champagne sells for £237.76 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £29.15–£1158.73. The average incumbent carries 742 reviews — the moat a new listing must climb.

Dom Perignon Champagne

prices mostly outside the sweet spot ($29.15–$1158.73) — Dom Perignon Champagne doesn't clear our bar today.

Signals Low Review Barrier High Price

Flapen Score

Skip it

Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47

This niche Category average · 2,481 niches

Is Dom Perignon Champagne profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dom Perignon Champagne is a £326K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.

Dom Perignon Champagne: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.1% over the last 90 days and 2.4% of searches end in a purchase.

£326K

revenue / yr

Units sold / yr1K

Search volume / yr-11.1%57K

Conversion rate2.4%

Avg price£237.76

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers7 · 37

Top-5 product click share76%

Open market3%

Avg brand age95 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Top Dom Perignon Champagne products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Dom Perignon 2015 (with Presentation Case)

Price: £177.99
Rating: 4.2/5
Reviews: 7
Age: 1y ago

Dom Perignon 2017 Giftbox

Price: £189.83
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

Dom Perignon - Gift Pack

Price: £191.84
Rating: 4.6/5
Reviews: 69
Age: 3y ago

Dom Perignon 2015

Price: £166.44
Rating: 4.6/5
Reviews: 10
Age: 1y ago

Dom Perignon Vintage 2013 Champagne 75cl with Flutes Gift Set - Sparkling Brut Champagne for Birthday Christmas Valentines Wedding Present

Price: £216.36
Rating: 2.9/5
Reviews: 5
Age: 3y ago

Newest

by launch date

Dom Perignon 2017 Giftbox

Price: £189.83
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

Dom Perignon - Takashi Murakami Limited Edition Brut Vintage - 2015 Champagne 75cl 12.5% ABV

Price: £251.60
Rating: 0.0/5
Reviews: 0
Age: 9mo ago

Veuve Clicquot La Grande Dame 2018 Gift Box 75cl

Price: £147.12
Rating: 4.7/5
Reviews: 5
Age: 12mo ago

Dom Perignon 2015

Price: £166.44
Rating: 4.6/5
Reviews: 10
Age: 1y ago

Dom Perignon 2015 (with Presentation Case)

Price: £177.99
Rating: 4.2/5
Reviews: 7
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

7 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Dom Pérignon81%
WineLovers7%
Bollinger5%
Twelve Green Bottles2%
Moët & Chandon2%
Veuve Clicquot2%
Open — no brand owns it (1 brand, 2%)

Dom Perignon Champagne demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume57KCVR2.4%Products14Brands7Top 5 Brands97%OOS Rate17.6%Rating4.5★Reviews742Avg BSR#575

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Top Dom Perignon Champagne search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dom perignon champagne34K/yr -7.8%1.6% conv.
don perion champagne11K/yr -19.5%1.4% conv.
dom perignon11K/yr -13.9%1.2% conv.
dom perignon price2K/yr +3.5%0.0% conv.

What reviews say buyers love and hate about Dom Perignon Champagne

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Flavor33%

“full of flavour”

Taste-Overall28%

“This is the nicest Champagne I have ever tasted”

Gifting Purpose17%

“Great for gifting”

Color11%

“It's a lovely golden colour”

Quality-Overall11%

“You can taste the quality”

Common Dom Perignon Champagne questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dom Perignon Champagne 37/100 on Amazon United Kingdom — Skip it. The niche generates £326K/yr across 14 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -11.1% over the last 90 days.