Is dom perignon champagne profitable to sell on Amazon United Kingdom?

The niche generates £326K/yr across 14 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (37/100).

How competitive is the dom perignon champagne niche?

7 brands and 37 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 97% of demand.

When does demand for dom perignon champagne peak?

Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the dom perignon champagne niche?

Listings span £29.15–£1158.73; the average listing price is £237.76 (sweet spot $15–$100). The average incumbent carries 742 reviews — the moat a new listing must climb.

dom perignon champagne

Skip it

Prices mostly outside the sweet spot ($29.15–$1158.73) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Good742.29

avg incumbent reviews — the moat a new listing must climb

Market size

Good£326K

£326K/yr · 57K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£237.76

avg listing price — sweet spot $15–$100

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Competition

Bad76%

top-5 click share — a locked-up shelf

Growth

Bad-11.1%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

Price range

Bad£29.15–£1158.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier High Price

According to Flapen's Amazon United Kingdom niche tracking, dom perignon champagne is a £326K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

dom perignon champagne market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: £178K–£238K; units × avg price
Conversion rate: 2.4%
Avg BSR: #575
Page quality: 0%
Prime: 29%
Sponsored: 64%
Out of stock: 17.6%
Avg brand age: 95 months
Avg seller age: 181 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Dom Pérignon81%
WineLovers7%
Bollinger5%
Twelve Green Bottles2%
Moët & Chandon2%
Veuve Clicquot2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Open Trend

Top dom perignon champagne search terms

dom perignon champagne34K/yr -7.8%1.6% conv.
don perion champagne11K/yr -19.5%1.4% conv.
dom perignon11K/yr -13.9%1.2% conv.
dom perignon price2K/yr +3.5%0.0% conv.

All search terms

Top dom perignon champagne products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dom Perignon 2015 (with Presentation Case)

Dom Pérignon£177.994.2★7 rev

Dom Perignon 2017 Giftbox

Dom Pérignon£189.830.0★0 rev

Dom Perignon - Gift Pack

Dom Pérignon£191.844.6★69 rev

Dom Perignon 2015

Dom Pérignon£166.444.6★10 rev

Dom Perignon Vintage 2013 Champagne 75cl with Flutes Gift Set - Sparkling Brut Champagne for Birthday Christmas Valentines Wedding Present

WineLovers£216.362.9★5 rev

Newest

by launch date

Dom Perignon 2017 Giftbox

Dom Pérignon£189.830 rev

4mo ago

Dom Perignon - Takashi Murakami Limited Edition Brut Vintage - 2015 Champagne 75cl 12.5% ABV

Dom Pérignon£251.600 rev

9mo ago

Veuve Clicquot La Grande Dame 2018 Gift Box 75cl

Veuve Clicquot£147.125 rev

12mo ago

Dom Perignon 2015

Dom Pérignon£166.4410 rev

1y ago

Dom Perignon 2015 (with Presentation Case)

Dom Pérignon£177.997 rev

1y ago

What buyers say about dom perignon champagne

What buyers praise and complain about, mined from review topics.

What buyers love

Flavor33%

“full of flavour”

Taste-Overall28%

“This is the nicest Champagne I have ever tasted”

Gifting Purpose17%

“Great for gifting”

Color11%

“It's a lovely golden colour”

Quality-Overall11%

“You can taste the quality”

Common questions

Is dom perignon champagne profitable to sell on Amazon United Kingdom?: The niche generates £326K/yr across 14 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (37/100).
How competitive is the dom perignon champagne niche?: 7 brands and 37 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 97% of demand.
When does demand for dom perignon champagne peak?: Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.
What does it cost to enter the dom perignon champagne niche?: Listings span £29.15–£1158.73; the average listing price is £237.76 (sweet spot $15–$100). The average incumbent carries 742 reviews — the moat a new listing must climb.