Dog Ears

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -44.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months

64K

Growth, 90 days vs prior 90

-44.2%

Conversion, latest week

5.1%

Market size, estimated

£27Ka year

Peak month

March6.6× the quietest month

Top search term

dog ears38K searches a year

Listings sell for £8.10 on average, from £4.18 to £12.66. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £8.10 that is £810 to £2K a year per listing.

Average price

£8.10under the $15 to $100 sweet spot

Price range

£4.18–£12.66

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

£810–£2K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #795 within Hair Styling Accessories. It carries 280 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

18.1%

Average rank

#795in Hair Styling Accessories

Average rating

4.15 starsAmazon United Kingdom average 4.36 stars

Average reviews

280per listing

Listings tracked

23

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months