Disposable Towels
FailShoppers spend an estimated $69K a year here, so Disposable Towels is a Fail.
- Flapen Score
- 49 / 100Top 39% of 2,481 Beauty niches · +2 vs the category median of 4749
- Market size
- £69K/yr63K searches / yr
- 90-day growth
- +5.1%search demand this quarter
- Competition
- 59%top-5 click share · 18 brands · 31 sellers
Flapen Score
Disposable Towels against its category
The dotted line is the Beauty average. Past it, Disposable Towels is stronger. Inside it, weaker.
Market
The Disposable Towels market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Disposable Towels 63K times last year and spent an estimated £69K. The top 5 brands take 70% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- +5.1%
- Conversion, latest week
- 8.6%
- Market size, estimated
- £69Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- disposable towels35K searches a year
02 · Price
A sale here is worth £12.81.
Listings sell for £12.81 on average, from £6.02 to £19.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.81 that is £1K to £3K a year per listing.
- Average price
- £12.81under the $15 to $100 sweet spot
- Price range
- £6.02–£19.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #88 within Hair Styling Accessories. It carries 1,256 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 81%
- Out of stock, average day
- 3.9%
- Average rank
- #88in Hair Styling Accessories
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,256per listing
- Listings tracked
- 26
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Disposable Towels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 flat
Sellers
31
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
59%
Top 20: 93%
Open market
25%
- Brand 120%
- Brand 218%
- Brand 316%
- Brand 48%
- Brand 57%
- Brand 65%
Demand
Disposable Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Disposable Towels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- disposable towels35K/yr
- disposable towel8K/yr
- disposable towels for body5K/yr
- disposable towels for hairdressers7K/yr
- disposable hair towels4K/yr
- disposable hairdressing towels3K/yr
Reviews and returns
What reviews say buyers love and hate about Disposable Towels
We read the reviews and the return reasons for every product selling here.
“they are much smaller than previous cloths I've purchased”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Disposable Towels questions
Answered from the same tracked data.









