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Disposable Towels

Fail

Shoppers spend an estimated $69K a year here, so Disposable Towels is a Fail.

Flapen Score
49
49 / 100
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size
£69K/yr63K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
59%top-5 click share · 18 brands · 31 sellers

Flapen Score

Disposable Towels against its category

The dotted line is the Beauty average. Past it, Disposable Towels is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disposable Towels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Disposable Towels 63K times last year and spent an estimated £69K. The top 5 brands take 70% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
8.6%
Market size, estimated
£69Ka year
Peak month
July1.3× the quietest month
Top search term
disposable towels35K searches a year

02 · Price

A sale here is worth £12.81.

Listings sell for £12.81 on average, from £6.02 to £19.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.81 that is £1K to £3K a year per listing.

Average price
£12.81under the $15 to $100 sweet spot
Price range
£6.02–£19.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #88 within Hair Styling Accessories. It carries 1,256 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
81%
Out of stock, average day
3.9%
Average rank
#88in Hair Styling Accessories
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,256per listing
Listings tracked
26

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Disposable Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 flat

Sellers

31

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

59%

Top 20: 93%

Open market

25%

  • Brand 120%
  • Brand 218%
  • Brand 316%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Disposable Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Disposable Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disposable towels35K/yr
  • disposable towel8K/yr
  • disposable towels for body5K/yr
  • disposable towels for hairdressers7K/yr
  • disposable hair towels4K/yr
  • disposable hairdressing towels3K/yr

Reviews and returns

What reviews say buyers love and hate about Disposable Towels

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Size-Overall”
0.1%of orders come back
“they are much smaller than previous cloths I've purchased”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Disposable Towels questions

Answered from the same tracked data.