disposable towels
Skip itA small market ($69K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Good£12.81avg listing price — sweet spot $15–$100
Review moat
Good1,255.92avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£6.02–£19.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Market size
Bad£69K£69K/yr · 63K searches
According to Flapen's Amazon United Kingdom niche tracking, disposable towels is a £69K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
disposable towels market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £77K–£102K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #88
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 85%
- Out of stock
- 3.9%
- Avg brand age
- 38 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
18 flat
Sellers
31
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
59%
Top 20: 93%
Open market
25%
- EKO Higiena20%
- Enki Towels18%
- PUFFIN TRIP16%
- DERMACOTTON8%
- RELMOS7%
- CLEAN SKIN CLUB5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top disposable towels search terms
- disposable towels35K/yr
- disposable towel8K/yr
- disposable towels for body5K/yr
- disposable towels for hairdressers7K/yr
- disposable hair towels4K/yr
- disposable hairdressing towels3K/yr
Top disposable towels products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Enki Luxury Disposable Hair & Beauty Towel (White) 56gsm 40cm x 80cm (1 x Pack Of 50 Towels)
Enki Towels£16.444.7★940 rev
4 Pack Disposable Bath Towels Durable Large Portable Thicken Camping Towels for Travel Hotel Business Trip Swimming Pet Towels Sauna Spa Hot Spring Water Play 55X27.5
PUFFIN TRIP£8.174.6★661 rev
EKO Higiena 70×40 Disposable Hair Drying Towels Smooth Viscose and Polyester Fabric Face Cloths Body Wipes Makeup Remover Pads Hairdressing - Absorbent and Hygienic 45 gsm 50 Pieces
EKO Higiena£12.464.3★103 rev
DERMACOTTON 80 Disposable Towels - Pure Cotton 100% Biodegradable Hypoallergenic for Face Wash and Makeup Removal Super Soft Face Wipes Sensitive Skin Facial Cloths
DERMACOTTON£12.244.7★988 rev
Disposable Biodegradable White Embossed Salons Hairdressing Towels. Salon Barbershop Hairdressing Hairdressers Spa Use (Pack of 100)
RELMOS£18.534.7★208 rev
Newest
by launch date
ZHABAYEN 5 Pack Disposable Bath Towels Large Beach Towels 55X27.5 Independent Vacuum Packaging Portable Body Towels for Travel Hotel Business Trip Swimming Camping SPA
ZHABAYEN£9.074 rev
flintronic 12 Pack Disposable Bath Towels Large Thicken Travel Towels Soft & Lightweight Portable Camping Towel for Bathroom Traveling Hotel Camping Swimming (140X70cm)
flintronic£14.313 rev
DERMACOTTON 80 Disposable Towels - Pure Cotton 100% Biodegradable Hypoallergenic for Face Wash and Makeup Removal Super Soft Face Wipes Sensitive Skin Facial Cloths
DERMACOTTON£12.24988 rev
Beauntangly Disposable Face Clean Towels XL Face Cloths for Skin Care Thick Lint- free Ultra Soft Dry Wipes for Makeup Removing Cleaning Traveling 10-Inch X 12-Inch 50 Count 1 Pack
BEAUNTANGLY£6.48517 rev
10 Pack Disposable Bath Towels Durable Large Portable Thicken Camping Towels for Travel Hotel Business Trip Swimming Pet Towels Sauna Spa Hot Spring Water Play 55X27.5
PUFFIN TRIP£19.27661 rev
Trending
90-day click momentum
Clean Skin Club Clean Towels XL Supreme 100% USDA Biobased Face Towel Disposable Face Towelette Eczema Association Accepted Thicker Textured Dry Wipes Ultra Absorbent & Soft 1 Pack 50 Ct
CLEAN SKIN CLUB£14.734.7★
10 Pack Disposable Bath Towels Durable Large Portable Thicken Camping Towels for Travel Hotel Business Trip Swimming Pet Towels Sauna Spa Hot Spring Water Play 55X27.5
PUFFIN TRIP£19.274.6★
flintronic 12 Pack Disposable Bath Towels Large Thicken Travel Towels Soft & Lightweight Portable Camping Towel for Bathroom Traveling Hotel Camping Swimming (140X70cm)
flintronic£14.314.6★
ZHABAYEN 5 Pack Disposable Bath Towels Large Beach Towels 55X27.5 Independent Vacuum Packaging Portable Body Towels for Travel Hotel Business Trip Swimming Camping SPA
ZHABAYEN£9.075.0★
EKO Higiena DHB 70×50 Black PREMIUM PERFORATED Towels for Hairdressers Black Paper Towel - Disposable Face Cloths Hairdressing Towels 45 gsm 70x50 cm 50 Pieces
EKO Higiena£14.434.6★
What buyers say about disposable towels
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“They are smooth”
“Theyre a great size”
“Good value for money”
“has aided improve my skin as part of my skin routine”
“they are beautiful clean fresh”
“Easy to use”
“thick enough for washing the face”
“do the job”
“they have never torn”
What buyers complain about
“they are much smaller than previous cloths I've purchased”
“a little expensive”
“Horrendous smell”
“Its not quite the same as a thick cotton bath towel”
“Feel cheap”
“I was genuinely sceptical about the claims -”
“Didnt realise not biodegradable”
“They feel rough”
“Its way lighter now”
“Not very absorbent with a weird texture”
Top return reasons
Common questions
- Is disposable towels profitable to sell on Amazon United Kingdom?
- The niche generates £69K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the disposable towels niche?
- 18 brands and 31 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in disposable towels?
- Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 0.1%.
- When does demand for disposable towels peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the disposable towels niche?
- Listings span £6.02–£19.79; the average listing price is £12.81 (sweet spot $15–$100). The average incumbent carries 1,256 reviews — the moat a new listing must climb.