Disney 100
FailBuyers convert on only 0.5% of searches, so Disney 100 is a Fail.
- Flapen Score
- 44 / 100Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 4744
- Market size
- £69K/yr1.1M searches / yr
- 90-day growth
- -7.1%search demand this quarter
- Competition
- 35%top-5 click share · 15 brands · 63 sellers
Flapen Score
Disney 100 against its category
The dotted line is the Beauty average. Past it, Disney 100 is stronger. Inside it, weaker.
Market
The Disney 100 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Disney 100 1.1M times last year and spent an estimated £69K. The top 5 brands take 88% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -7.1%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £69Ka year
- Peak month
- December6.9× the quietest month
- Top search term
- disney1.1M searches a year
02 · Price
A sale here is worth £12.28.
Listings sell for £12.28 on average, from £1.73 to £44.79. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £12.28 that is £1K to £3K a year per listing.
- Average price
- £12.28under the $15 to $100 sweet spot
- Price range
- £1.73–£44.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #405 within Lips. It carries 817 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 79%
- Out of stock, average day
- 6.9%
- Average rank
- #405in Lips
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 817per listing
- Listings tracked
- 56
04 · Newcomers
0 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Disney 100 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
15 falling
Sellers
63
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
35%
Top 20: 71%
Open market
10%
- Brand 153%
- Brand 213%
- Brand 39%
- Brand 48%
- Brand 55%
- Brand 62%
- Open — no brand owns it (9 brands, 10%)
Demand
Disney 100 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Nov, Dec · busiest ÷ quietest = 6.9×
Search terms
Top Disney 100 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- disney1.1M/yr
- disne33K/yr
- disney slippers for women20K/yr
- disney slippers14K/yr
- nivea princess lip balm7K/yr
- nivea disney5K/yr
- disney nivea2K/yr
- nivea disney lip balm7K/yr
- disney nivea lip balm3K/yr
Reviews and returns
What reviews say buyers love and hate about Disney 100
We read the reviews and the return reasons for every product selling here.
“Some are really tight”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Disney 100 questions
Answered from the same tracked data.









