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Diprobase Ointment

brand-locked demand (top 5 brands take 100% of clicks) — Diprobase Ointment doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47

Market size 59Growth 24Conversion 100Competition 30Returns 100Price range 17Avg price 21Brand share 0Review moat 55Quality gap 32
This niche Category average · 2,481 niches

Is Diprobase Ointment profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Diprobase Ointment is a £490K/yr Amazon United Kingdom market (299K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Diprobase Ointment: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.7% over the last 90 days and 21.5% of searches end in a purchase.

£490K

revenue / yr

Units sold / yr80K
Search volume / yr-2.7%299K
Conversion rate21.5%
Avg price£7.62

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 56
Top-5 product click share67%
Open market0%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement64%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews1,306

Top Diprobase Ointment products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

£0£49K£98K£147K£196K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

56

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Hydromol54%
  • Epaderm22%
  • Cetraben11%
  • Zeroderma11%
  • Epimax2%

Diprobase Ointment demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume299KCVR21.5%Products14Brands5Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews1,306Avg BSR#67
7K5KHoliday '24Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Diprobase Ointment search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hydromol ointment72K/yr
  • hydromol47K/yr
  • epaderm ointment43K/yr
  • cetraben ointment33K/yr
  • zeroderm ointment 500g15K/yr
  • zeroderm14K/yr
  • epiderm ointment14K/yr
  • epimax ointment12K/yr
  • hydromol ointment 500g8K/yr
  • eczema ointment8K/yr

What reviews say buyers love and hate about Diprobase Ointment

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Moist/Dry19%

Great moisturiser

Quality-Overall12%

Good cream

Value For Money8%

Good value

Efficiency7%

Works well

Allergies7%

Recovered me from rashes

What buyers complain about

58% of reviews
Allergies13%

very itchy skin

Value For Money9%

pricey

Size-Overall7%

Couldnt believe how small it was

Moist/Dry6%

become overly dry

Oily/Greasy5%

Very greasy

Diprobase Ointment return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

65%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
62%
2Value For Money
27%
3Leak-Proof
8%
4Advertised Vs Actual Product
4%

Common Diprobase Ointment questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Diprobase Ointment 45/100 on Amazon United Kingdom — Skip it. The niche generates £490K/yr across 14 tracked products. Search demand moved -2.7% over the last 90 days.
Search demand for Diprobase Ointment on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.