diprobase ointment
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Good£490K£490K/yr · 299K searches
Review moat
Good1,305.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Avg price
Bad£7.62avg listing price — sweet spot $15–$100
Price range
Bad£3.77–£17.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, diprobase ointment is a £490K/yr Amazon United Kingdom market (299K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
diprobase ointment market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- £457K–£610K
- units × avg price
- Conversion rate
- 21.5%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 64%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
56
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Hydromol54%
- Epaderm22%
- Cetraben11%
- Zeroderma11%
- Epimax2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top diprobase ointment search terms
- hydromol ointment72K/yr
- hydromol47K/yr
- epaderm ointment43K/yr
- cetraben ointment33K/yr
- zeroderm ointment 500g15K/yr
- zeroderm14K/yr
- epiderm ointment14K/yr
- epimax ointment12K/yr
- hydromol ointment 500g8K/yr
- eczema ointment8K/yr
Top diprobase ointment products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hydromol Ointment - Intensive Emollient for Very Dry & Itchy Skin - For Psoriasis Flare-prone Eczema & Dermatitis - Helps Protect & Prevent Moisture Loss - 500g Tub
Hydromol£7.994.6★3,708 rev
Epaderm Emollient For Dry Skin - 500g
Epaderm£9.024.7★3,223 rev
Hydromol Ointment - Intensive Emollient for Very Dry Itchy Skin For Psoriasis Flare-prone Eczema & Dermatitis - Helps Protect & Prevent Moisture Loss - 50g Tub
Hydromol£3.774.5★1,081 rev
Epaderm Ointment 125 g (Pack of 1)
Epaderm£4.994.7★2,469 rev
Zeroderma Zeroderm Ointment Rich 3-in-1 Emollient Soap Substitute & Bath Additive For Dry Skin Conditions such as Eczema Ichthyosis & other Dry Skin Conditions. 500g
Zeroderma£8.044.7★1,243 rev
Newest
by launch dateHydromol Ointment - Intensive Emollient for Very Dry Itchy Skin For Psoriasis Flare-prone Eczema & Dermatitis - Helps Protect & Prevent Moisture Loss - 50g Tub
Hydromol£3.771,081 rev
Hydromol Ointment - Intensive Emollient for Very Dry Itchy Skin- for Psoriasis Flare-Prone Eczema & Dermatitis - Helps Protect & Prevent Moisture Loss - 100g Tube
Hydromol£5.671,081 rev
Epimax Ointment - 125g
Epimax£6.89118 rev
Cetraben Flare Up Overnight Ointment Relieves Dry Itchy & Eczema-Prone Skin Rich Formulation for Intense Hydration Protects Skin from Irritants For Overnight Use Fragrance Free 1 x 120g
Cetraben£5.642,393 rev
Zeroderma Zeroderm Ointment Rich 3-in-1 Emollient Soap Substitute & Bath Additive For Dry Skin Conditions such as Eczema Ichthyosis & other Dry Skin Conditions. 125g
Zeroderma£4.13139 rev
Trending
90-day click momentumHydromol Ointment - Intensive Emollient for Very Dry Itchy Skin For Psoriasis Flare-prone Eczema & Dermatitis - Helps Protect & Prevent Moisture Loss - 50g Tub
Hydromol£3.774.5★
Hydromol Ointment for Dry Very Dry & Itchy Skin - Intensive Emollient for Eczema Dermatitis & Psoriasis-Prone Skin - Helps Reduce Eczema Flare-Ups - 125g Tub
Hydromol£5.804.5★
Hydromol Ointment - Intensive Emollient for Very Dry Itchy Skin- for Psoriasis Flare-Prone Eczema & Dermatitis - Helps Protect & Prevent Moisture Loss - 100g Tube
Hydromol£5.674.5★
hydromol Bath and Shower Emollient 500 ml
Hydromol£8.844.6★
Cetraben Flare Up Overnight Ointment Relieves Dry Itchy & Eczema-Prone Skin Rich Formulation for Intense Hydration Protects Skin from Irritants For Overnight Use Fragrance Free 1 x 120g
Cetraben£5.644.5★
What buyers say about diprobase ointment
What buyers praise and complain about, mined from review topics.What buyers love
“Great moisturiser”
“Good cream”
“Good value”
“Works well”
“Recovered me from rashes”
“Skin is great”
“Just as described”
“now its smooth”
“Anti itch cream”
“Convenient”
What buyers complain about
“very itchy skin”
“pricey”
“Couldnt believe how small it was”
“become overly dry”
“Very greasy”
“Rather too greasy”
“The cream didn't suit my skin at all”
“Didn't work for me”
“Its like a thick Vaseline”
“While it may not provide instant relief for everyone”
Top return reasons
Common questions
- Is diprobase ointment profitable to sell on Amazon United Kingdom?
- The niche generates £490K/yr across 14 tracked products. 90-day search growth is -2.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the diprobase ointment niche?
- 5 brands and 56 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in diprobase ointment?
- Top complaints mined from reviews: Allergies, Value For Money, Size-Overall. The return rate is 0.0%.
- When does demand for diprobase ointment peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the diprobase ointment niche?
- Listings span £3.77–£17.29; the average listing price is £7.62 (sweet spot $15–$100). The average incumbent carries 1,306 reviews — the moat a new listing must climb.