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Diprobase Ointment

Fail

The top 5 brands take 100% of clicks, so Diprobase Ointment is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£490K/yr299K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
67%top-5 click share · 5 brands · 56 sellers

Flapen Score

Diprobase Ointment against its category

The dotted line is the Beauty average. Past it, Diprobase Ointment is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diprobase Ointment market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Diprobase Ointment 299K times last year and spent an estimated £490K. All 5 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 21.5% of those searches ended in a purchase.

Shoppers searched for this 299K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £490K a year.

Searches, last 12 months
299K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
21.5%
Market size, estimated
£490Ka year
Peak month
January1.4× the quietest month
Top search term
hydromol ointment72K searches a year

02 · Price

A sale here is worth £7.62.

Listings sell for £7.62 on average, from £3.77 to £17.29. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £7.62 that is £23K to £30K a year per listing.

Average price
£7.62under the $15 to $100 sweet spot
Price range
£3.77–£17.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£23K–£30K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Body. It carries 1,306 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#67in Body
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,306per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Diprobase Ointment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

56

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 222%
  • Brand 311%
  • Brand 411%
  • Brand 52%

Demand

Diprobase Ointment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Diprobase Ointment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hydromol ointment72K/yr
  • hydromol47K/yr
  • epaderm ointment43K/yr
  • cetraben ointment33K/yr
  • zeroderm ointment 500g15K/yr
  • zeroderm14K/yr
  • epiderm ointment14K/yr
  • epimax ointment12K/yr
  • hydromol ointment 500g8K/yr
  • eczema ointment8K/yr

Reviews and returns

What reviews say buyers love and hate about Diprobase Ointment

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Moist/Dry”
13%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“very itchy skin”
A buyer, on “Allergies”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Diprobase Ointment questions

Answered from the same tracked data.