How competitive is the Dior Sauvage Elixir niche on Amazon United Kingdom?

11 brands and 74 sellers compete in Dior Sauvage Elixir on Amazon United Kingdom. The top 5 Dior Sauvage Elixir products take 48% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Dior Sauvage Elixir?

Dior Sauvage Elixir buyers on Amazon United Kingdom complain most about Smell, Durability, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Dior Sauvage Elixir niche?

Dior Sauvage Elixir sells for £56.15 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £5.59–£179.79. The average incumbent carries 3,739 reviews — the moat a new listing must climb.

Dior Sauvage Elixir

Dior Sauvage Elixir shows low returns (0.4%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Signals High Price

Flapen Score

Worth a look

Top 26% of 2,481 Beauty niches · +5 vs the category median of 47

This niche Category average · 2,481 niches

Is Dior Sauvage Elixir profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dior Sauvage Elixir is a £980K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Dior Sauvage Elixir: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +2.0% over the last 90 days and 1.5% of searches end in a purchase.

£980K

revenue / yr

Units sold / yr20K

Search volume / yr+2.0%1.2M

Conversion rate1.5%

Avg price£56.15

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers11 · 74

Top-5 product click share48%

Open market5%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 33 products

Top Dior Sauvage Elixir products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Dior Eau de Toilette 60 ml

Price: £66.71
Rating: 4.7/5
Reviews: 1,796
Age: 8y ago

Parfum for Mens Eau de Parfum 100ml Ideal Perfume for Men 100ML Modaleo Collections

Price: £11.91
Rating: 4.2/5
Reviews: 275
Age: 6y ago

Dior Sauvage Elixir 60ml

Price: £107.15
Rating: 4.3/5
Reviews: 2,307
Age: 4y ago

DIOR Sauvage Eau de Toilette 60 ml Mens Fragrance

Price: £63.87
Rating: 4.7/5
Reviews: 4,206
Age: 5y ago

Dior Sauvage Parfum Spray 60ml

Price: £79.63
Rating: 4.6/5
Reviews: 1,479
Age: 6y ago

Newest

by launch date

Peccati Olfattivi N.04 Mens Perfume Equivalent to Sauvage Long-Lasting Mens Dupe Perfume with 30% Pure Essence Fragrance Similar to the Original with High Resistance 100 ml Parfum

Price: £24.91
Rating: 3.8/5
Reviews: 35
Age: 8mo ago

Vbronze Savadge - Long Lasting Perfume for Men - Eau de parfum- Pure Infused Inspired by Fragrance - Long-Lasting Fresh & Woody Scent (100ml) by Vbronze Fragrance.

Price: £25.27
Rating: 4.2/5
Reviews: 254
Age: 1y ago

DIOR Addict Lip Glow No.012 Rosewood (3.2 g)

Price: £25.57
Rating: 4.1/5
Reviews: 63
Age: 1y ago

Perfum for Mens 100ml Eau De Spray 100ml by Modaleo Collections

Price: £12.22
Rating: 4.1/5
Reviews: 510
Age: 1y ago

Salvang- 100ml Eau De Parfum - inspired alternative Perfume for Men Fragrance for Men - Lavender Pepper Calabrian bergamot

Price: £14.18
Rating: 3.4/5
Reviews: 59
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

Dior72%
modaleo14%
Generic4%
PARIS CORNER3%
Peccati Olfattivi1%
VBRONZE1%
Open — no brand owns it (5 brands, 4%)

Dior Sauvage Elixir demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR1.5%Products33Brands11Top 5 Brands95%OOS Rate5.0%Rating4.4★Reviews3,739Avg BSR#466

Peak months: Nov, Dec · busiest ÷ quietest = 5.9×

Top Dior Sauvage Elixir search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dior sauvage for men278K/yr -2.3%1.1% conv.
dior221K/yr -8.9%0.1% conv.
sauvage for men193K/yr +15.0%1.5% conv.
savage for men140K/yr +23.8%2.7% conv.
dior sauvage47K/yr +12.0%0.9% conv.
sauvage51K/yr +22.1%0.9% conv.
dior sauvage elixir30K/yr +23.3%1.1% conv.
dior makeup37K/yr -26.8%0.1% conv.
sauvage dior45K/yr -11.6%1.0% conv.
sauvage elixir28K/yr +33.0%0.9% conv.

What reviews say buyers love and hate about Dior Sauvage Elixir

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Smell55%

“Fantastic smell”

Value For Money13%

“Good value for money”

Quality-Overall10%

“Excellent product”

Durability4%

“Its nice and strong”

Advertised Vs Actual Product4%

“As described”

What buyers complain about

85% of reviews

Smell47%

“Doesnt smell well enough”

Durability10%

“Broke”

Quality-Overall10%

“but the lids are very poor quality”

Value For Money7%

“it's way too expensive”

Advertised Vs Actual Product3%

“Does not plump the lips as described”

Dior Sauvage Elixir return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

13%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

48%

2Durability

3Value For Money

4Leak-Proof

5Advertised Vs Actual Product

Common Dior Sauvage Elixir questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dior Sauvage Elixir 52/100 on Amazon United Kingdom — Worth a look. The niche generates £980K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +2.0% over the last 90 days.