Dior Perfumes for Women

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £980K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+2.0%

Conversion, latest week

1.5%

Market size, estimated

£980Ka year

Peak month

December5.0× the quietest month

Top search term

dior sauvage for men278K searches a year

Listings sell for £56.15 on average, from £5.59 to £179.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £56.15 that is £14K to £28K a year per listing.

Average price

£56.15inside the $15 to $100 sweet spot

Price range

£5.59–£179.79

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£14K–£28K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

24% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #466 within Bath & Body. It carries 3,739 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

24%

Prime listings

67%

Out of stock, average day

5.0%

Average rank

#466in Bath & Body

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,739per listing

Listings tracked

33

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months