dior perfumes for women
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Avg price
Great£56.15avg listing price — sweet spot $15–$100
Market size
Great£980K£980K/yr · 1.2M searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£5.59–£179.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,739.21avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dior perfumes for women is a £980K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £842K–£1.1M
- units × avg price
- Launch success
- —
- 0 of 2 new (360d)
- Conversion rate
- 1.5%
- Avg BSR
- #466
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 24%
- Out of stock
- 5.0%
- Avg brand age
- 54 months
- Avg seller age
- 155 days
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
74
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
4%
- Dior72%
- modaleo14%
- Generic4%
- PARIS CORNER3%
- Peccati Olfattivi1%
- VBRONZE1%
- Open — no brand owns it (5 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.0×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 33 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dior Eau de Toilette 60 ml
Dior£66.714.7★1,796 rev
Parfum for Mens Eau de Parfum 100ml Ideal Perfume for Men 100ML Modaleo Collections
modaleo£11.914.2★275 rev
Dior Sauvage Elixir 60ml
Dior£107.154.3★2,307 rev
DIOR Sauvage Eau de Toilette 60 ml Mens Fragrance
Dior£63.874.7★4,206 rev
Dior Sauvage Parfum Spray 60ml
Dior£79.634.6★1,479 rev
Newest
by launch date
Sauvage Elixir | Similar Notes Alternative Inspired Eau De Parfum | Fragrance For Men | Wild Elixir | Fabulous & Long Lasting (100ml)
The Aroma Vault£24.9231 rev
Peccati Olfattivi N.04 Mens Perfume Equivalent to Sauvage Long-Lasting Mens Dupe Perfume with 30% Pure Essence Fragrance Similar to the Original with High Resistance 100 ml Parfum
Peccati Olfattivi£24.9135 rev
Vbronze Savadge - Long Lasting Perfume for Men - Eau de parfum- Pure Infused Inspired by Fragrance - Long-Lasting Fresh & Woody Scent (100ml) by Vbronze Fragrance.
VBRONZE£25.27254 rev
DIOR Addict Lip Glow No.012 Rosewood (3.2 g)
Dior£25.5763 rev
Perfum for Mens 100ml Eau De Spray 100ml by Modaleo Collections
modaleo£12.22510 rev
Trending
90-day click momentum
Savage Parfum for Mens Eau de Parfum 100ml Ideal Perfume for Men 100ML Modaleo Collections
Generic£14.994.0★
Dior Sauvage Parfum Spray 60ml
Dior£79.634.6★
Peccati Olfattivi N.04 Mens Perfume Equivalent to Sauvage Long-Lasting Mens Dupe Perfume with 30% Pure Essence Fragrance Similar to the Original with High Resistance 100 ml Parfum
Peccati Olfattivi£24.913.8★
Dior Sauvage Parfum Spray 2.857 kg
Dior£179.794.5★
Saviour Intense Mens Eau de Parfum Fragrance for him 100ml PARIS CORNER PERFUMES (Saviour Intense)
PARIS CORNER£21.524.2★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic smell”
“Good value for money”
“Excellent product”
“Its nice and strong”
“As described”
“Fathers day gift”
“Smooth”
“The scent and bottle design is good hence the 3 star”
“It is fresh”
“Strong cent last long”
What buyers complain about
“Doesnt smell well enough”
“Broke”
“but the lids are very poor quality”
“it's way too expensive”
“Does not plump the lips as described”
“no longer fits the glass bottle”
“not robust enough”
“Not very easy”
“Not working”
“Waste of Money”
Top return reasons
Common questions
- Is dior perfumes for women profitable to sell on Amazon United Kingdom?
- The niche generates £980K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the dior perfumes for women niche?
- 11 brands and 74 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in dior perfumes for women?
- Top complaints mined from reviews: Smell, Durability, Quality-Overall. The return rate is 0.4%.
- When does demand for dior perfumes for women peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.0× the quietest.
- What does it cost to enter the dior perfumes for women niche?
- Listings span £5.59–£179.79; the average listing price is £56.15 (sweet spot $15–$100). The average incumbent carries 3,739 reviews — the moat a new listing must climb.
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