Is dior addict perfume women profitable to sell on Amazon United Kingdom?

The niche generates £27K/yr across 10 tracked products. 90-day search growth is -12.9%. Flapen's verdict: Skip it (39/100).

How competitive is the dior addict perfume women niche?

3 brands and 20 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dior addict perfume women?

Top complaints mined from reviews: Value For Money. The return rate is 0.7%.

When does demand for dior addict perfume women peak?

Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the dior addict perfume women niche?

Listings span £12.24–£101.09; the average listing price is £51.61 (sweet spot $15–$100). The average incumbent carries 685 reviews — the moat a new listing must climb.

dior addict perfume women

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great£51.61

avg listing price — sweet spot $15–$100

Price range

Great£12.24–£101.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good684.9

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-12.9%

90-day search growth — must beat 0% to launch

Competition

Bad85%

top-5 click share — a locked-up shelf

Market size

Bad£27K

£27K/yr · 19K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, dior addict perfume women is a £27K/yr Amazon United Kingdom market (19K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

dior addict perfume women market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: £26K–£39K; units × avg price
Conversion rate: 2.8%
Avg BSR: #1,158
Page quality: 0%
Prime: 70%
Sponsored: 30%
Out of stock: 15.4%
Avg brand age: 72 months
Avg seller age: 168 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Dior90%
Amour Scents8%
Scent by 72%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -12.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top dior addict perfume women search terms

dior addict perfume13K/yr -18.6%2.1% conv.
dior addict6K/yr +2.1%1.3% conv.
dior addict perfume women378/yr +100.0%0.0% conv.

All search terms

Top dior addict perfume women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Christian Dior Dior Addict Eau de Parfum Spray For Unisex 100 ML

Dior£100.334.5★323 rev

Dior Addict Eau de Parfum Spray 50ml Womens Fragrance

Dior£72.824.6★1,838 rev

DIOR Addict Eau de Parfum Spray 30ml Womens Fragrance

Dior£55.014.6★1,838 rev

Dior Addict Eau de Parfum Spray 100ml

Dior£101.094.6★1,838 rev

DIOR Addict Eau de Toilette Spray 100ml

Dior£93.484.4★345 rev

Newest

by launch date

DIOR Addict Lip Glow No.038 Soft Nude (3.2 g)

Dior£25.1963 rev

1y ago

Noir Addict Eau De Parfum Spray For Women -(Blk Opuime) Amber Vanilla Fragrance - Long-Lasting Luxury Perfume with Orange Blossom Pear Vanilla and Cashmere Wood (50ml)

Scent by 7£15.0936 rev

2y ago

DIOR Addict Lip Maximizer - 001 Pink 6 ml

Dior£24.44498 rev

3y ago

Addict - Ultra Long Lasting Designer Inspired Dupe Fragrances - 30% Oil Concentration Perfume Luxury Extrait De Parfum Scents for Women Aftershave Cologne - Devoted (50ml)

Amour Scents£12.2435 rev

4y ago

Addict - Ultra Long Lasting Designer Inspired Dupe Fragrances - 30% Oil Concentration Perfume Luxury Extrait De Parfum Scents for Women Aftershave Cologne - Devoted (100ml)

Amour Scents£16.4235 rev

4y ago

What buyers say about dior addict perfume women

What buyers praise and complain about, mined from review topics.

What buyers love

Smell63%

“this is my favourite perfume a treat from me for my birthday”

Durability25%

“It's also long lasting”

What buyers complain about

Value For Money50%

“then and again its not the same price tag either”

Top return reasons

Smell67%

Functionality-Overall17%

Texture/Consistency-Overall17%

Common questions

Is dior addict perfume women profitable to sell on Amazon United Kingdom?: The niche generates £27K/yr across 10 tracked products. 90-day search growth is -12.9%. Flapen's verdict: Skip it (39/100).
How competitive is the dior addict perfume women niche?: 3 brands and 20 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dior addict perfume women?: Top complaints mined from reviews: Value For Money. The return rate is 0.7%.
When does demand for dior addict perfume women peak?: Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
What does it cost to enter the dior addict perfume women niche?: Listings span £12.24–£101.09; the average listing price is £51.61 (sweet spot $15–$100). The average incumbent carries 685 reviews — the moat a new listing must climb.