How competitive is the Dior Addict Perfume Women niche on Amazon United Kingdom?

3 brands and 20 sellers compete in Dior Addict Perfume Women on Amazon United Kingdom. The top 5 Dior Addict Perfume Women products take 85% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Dior Addict Perfume Women?

Dior Addict Perfume Women buyers on Amazon United Kingdom complain most about Value For Money, the themes mined from the niche's reviews. Its return rate is 0.7%.

What does it cost to enter the Dior Addict Perfume Women niche?

Dior Addict Perfume Women sells for £51.61 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £12.24–£101.09. The average incumbent carries 685 reviews — the moat a new listing must climb.

Dior Addict Perfume Women

brand-locked demand (top 5 brands take 100% of clicks) — Dior Addict Perfume Women doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47

This niche Category average · 2,481 niches

Is Dior Addict Perfume Women profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dior Addict Perfume Women is a £27K/yr Amazon United Kingdom market (19K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Dior Addict Perfume Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.9% over the last 90 days and 2.8% of searches end in a purchase.

£27K

revenue / yr

Units sold / yr750

Search volume / yr-12.9%19K

Conversion rate2.8%

Avg price£51.61

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 20

Top-5 product click share85%

Open market0%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 10 products

Top Dior Addict Perfume Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Christian Dior Dior Addict Eau de Parfum Spray For Unisex 100 ML

Price: £100.33
Rating: 4.5/5
Reviews: 323
Age: 13y ago

Dior Addict Eau de Parfum Spray 50ml Womens Fragrance

Price: £72.82
Rating: 4.6/5
Reviews: 1,838
Age: 18y ago

DIOR Addict Eau de Parfum Spray 30ml Womens Fragrance

Price: £55.01
Rating: 4.6/5
Reviews: 1,838
Age: 11y ago

Dior Addict Eau de Parfum Spray 100ml

Price: £101.09
Rating: 4.6/5
Reviews: 1,838
Age: 19y ago

DIOR Addict Eau de Toilette Spray 100ml

Price: £93.48
Rating: 4.4/5
Reviews: 345
Age: 12y ago

Newest

by launch date

DIOR Addict Lip Glow No.038 Soft Nude (3.2 g)

Price: £25.19
Rating: 4.1/5
Reviews: 63
Age: 1y ago

Noir Addict Eau De Parfum Spray For Women -(Blk Opuime) Amber Vanilla Fragrance - Long-Lasting Luxury Perfume with Orange Blossom Pear Vanilla and Cashmere Wood (50ml)

Price: £15.09
Rating: 4.0/5
Reviews: 36
Age: 2y ago

DIOR Addict Lip Maximizer - 001 Pink 6 ml

Price: £24.44
Rating: 4.5/5
Reviews: 498
Age: 3y ago

Addict - Ultra Long Lasting Designer Inspired Dupe Fragrances - 30% Oil Concentration Perfume Luxury Extrait De Parfum Scents for Women Aftershave Cologne - Devoted (50ml)

Price: £12.24
Rating: 3.7/5
Reviews: 35
Age: 4y ago

Addict - Ultra Long Lasting Designer Inspired Dupe Fragrances - 30% Oil Concentration Perfume Luxury Extrait De Parfum Scents for Women Aftershave Cologne - Devoted (100ml)

Price: £16.42
Rating: 3.7/5
Reviews: 35
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Dior90%
Amour Scents8%
Scent by 72%
Open — no brand owns it (0%)

Dior Addict Perfume Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume19KCVR2.8%Products10Brands3Top 5 Brands100%OOS Rate15.4%Rating4.3★Reviews685Avg BSR#1,158

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Top Dior Addict Perfume Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dior addict perfume13K/yr -18.6%2.1% conv.
dior addict6K/yr +2.1%1.3% conv.
dior addict perfume women378/yr +100.0%0.0% conv.

What reviews say buyers love and hate about Dior Addict Perfume Women

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Smell63%

“this is my favourite perfume a treat from me for my birthday”

Durability25%

“It's also long lasting”

What buyers complain about

50% of reviews

Value For Money50%

“then and again its not the same price tag either”

Dior Addict Perfume Women return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

67%

2Functionality-Overall

17%

3Texture/Consistency-Overall

17%

Common Dior Addict Perfume Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dior Addict Perfume Women 39/100 on Amazon United Kingdom — Skip it. The niche generates £27K/yr across 10 tracked products. Search demand moved -12.9% over the last 90 days.