How competitive is the Diesel Aftershave Men niche on Amazon United Kingdom?

2 brands and 4 sellers compete in Diesel Aftershave Men on Amazon United Kingdom. The top 5 Diesel Aftershave Men products take 90% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Diesel Aftershave Men?

Diesel Aftershave Men buyers on Amazon United Kingdom complain most about Smell, Size-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Diesel Aftershave Men niche?

Diesel Aftershave Men sells for £33.61 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £16.93–£49.66. The average incumbent carries 6,086 reviews — the moat a new listing must climb.

Diesel Aftershave Men

brand-locked demand (top 5 brands take 100% of clicks) — Diesel Aftershave Men doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47

This niche Category average · 2,481 niches

Is Diesel Aftershave Men profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Diesel Aftershave Men is a £107K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Diesel Aftershave Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +16.8% over the last 90 days and 7.2% of searches end in a purchase.

£107K

revenue / yr

Units sold / yr3K

Search volume / yr+16.8%44K

Conversion rate7.2%

Avg price£33.61

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 4

Top-5 product click share90%

Open market0%

Avg brand age104 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 9 products

Top Diesel Aftershave Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Diesel Only The Brave Eau de Toilette Spray Perfume For Men Fresh Fragrance 50ml

Price: £25.67
Rating: 4.7/5
Reviews: 14,626
Age: 17y ago

Diesel Only The Brave Eau de Toilette Spray Perfume For Men Fresh Fragrance 125ml

Price: £36.55
Rating: 4.7/5
Reviews: 14,626
Age: 7y ago

Diesel Only The Brave Eau de Toilette Spray Perfume For Men Fresh Fragrance 200ml

Price: £43.67
Rating: 4.7/5
Reviews: 14,626
Age: 16y ago

Diesel ONLY THE BRAVE Tattoo eau de toilette spray 50 ml

Price: £30.16
Rating: 4.7/5
Reviews: 4,430
Age: 14y ago

Diesel Sound of The Brave Eau de Toilette for Men Fresh Spicy Fragrance with Vibrating Bison Grass Refreshing Spices and Warm Amber Woods Sensual Long Lasting Masculine Aftershave 50ml

Price: £29.19
Rating: 4.7/5
Reviews: 1,200
Age: 15y ago

Newest

by launch date

Diesel Only The Brave Eau de Toilette Gift Set Woody Amber Duo Set

Price: £33.44
Rating: 5.0/5
Reviews: 1
Age: 6mo ago

Diesel Only The Brave Eau de Parfum Bold Woody Leathery Fragrance

Price: £49.66
Rating: 4.4/5
Reviews: 111
Age: 1y ago

DKNY Scottsdale Mens Boxers Shorts Multipack | Pack Of 5 Cotton Boxers For Men | Breathable Trunks Cotton Fabric | Mens Underwear Trunks Black M

Price: £16.93
Rating: 4.6/5
Reviews: 727
Age: 2y ago

Diesel Only The Brave Eau de Toilette Spray Perfume For Men Fresh Fragrance 125ml

Price: £36.55
Rating: 4.7/5
Reviews: 14,626
Age: 7y ago

Diesel ONLY THE BRAVE Tattoo eau de toilette spray 50 ml

Price: £30.16
Rating: 4.7/5
Reviews: 4,430
Age: 14y ago

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Diesel98%
DKNY2%

Diesel Aftershave Men demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume44KCVR7.2%Products9Brands2Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews6,086Avg BSR#161

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 15.1×

Top Diesel Aftershave Men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

diesel only the brave36K/yr +21.0%5.3% conv.
diesel only the brave 200ml7K/yr +0.6%4.4% conv.
diesel only the brave gift set2K/yr -7.9%3.9% conv.

What reviews say buyers love and hate about Diesel Aftershave Men

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Smell48%

“Good smell”

Quality-Overall15%

“Decent Quality”

Value For Money11%

“Decent price”

Size-Overall5%

“Great fit and great quality”

Comfort-Overall4%

“Comfortable”

What buyers complain about

81% of reviews

Smell25%

“No fragrance”

Size-Overall24%

“the size is smaller”

Durability13%

“And it doesn't last”

Strength7%

“brittle in larger sizes”

Functionality-Overall4%

“Does not work at all”

Diesel Aftershave Men return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

46%

2Size-Overall

21%

3Quality-Overall

4Durability

5Value For Money

Common Diesel Aftershave Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Diesel Aftershave Men 42/100 on Amazon United Kingdom — Skip it. The niche generates £107K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +16.8% over the last 90 days.