diesel aftershave men
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible£33.61avg listing price — sweet spot $15–$100
Price range
Incredible£16.93–£49.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+16.8%90-day search growth — must beat 0% to launch
Market size
Okay£107K£107K/yr · 44K searches
Review moat
Bad6,086.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, diesel aftershave men is a £107K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
diesel aftershave men market data
- Units sold / yr
- 2K–3K
- avg 250–500/product
- Revenue / yr
- £67K–£84K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #161
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 104 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Diesel98%
- DKNY2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.8% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 15.1×
Top diesel aftershave men search terms
- diesel only the brave36K/yr
- diesel only the brave 200ml7K/yr
- diesel only the brave gift set2K/yr
Top diesel aftershave men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Diesel Only The Brave Eau de Toilette Spray Perfume For Men Fresh Fragrance 50ml
Diesel£25.674.7★14,626 rev
Diesel Only The Brave Eau de Toilette Spray Perfume For Men Fresh Fragrance 125ml
Diesel£36.554.7★14,626 rev
Diesel Only The Brave Eau de Toilette Spray Perfume For Men Fresh Fragrance 200ml
Diesel£43.674.7★14,626 rev
Diesel ONLY THE BRAVE Tattoo eau de toilette spray 50 ml
Diesel£30.164.7★4,430 rev
Diesel Sound of The Brave Eau de Toilette for Men Fresh Spicy Fragrance with Vibrating Bison Grass Refreshing Spices and Warm Amber Woods Sensual Long Lasting Masculine Aftershave 50ml
Diesel£29.194.7★1,200 rev
Newest
by launch date
Diesel Only The Brave Eau de Toilette Gift Set Woody Amber Duo Set
Diesel£33.441 rev
Diesel Only The Brave Eau de Parfum Bold Woody Leathery Fragrance
Diesel£49.66111 rev
DKNY Scottsdale Mens Boxers Shorts Multipack | Pack Of 5 Cotton Boxers For Men | Breathable Trunks Cotton Fabric | Mens Underwear Trunks Black M
DKNY£16.93727 rev
Diesel Only The Brave Eau de Toilette Spray Perfume For Men Fresh Fragrance 125ml
Diesel£36.5514,626 rev
Diesel ONLY THE BRAVE Tattoo eau de toilette spray 50 ml
Diesel£30.164,430 rev
Trending
90-day click momentumDKNY Scottsdale Mens Boxers Shorts Multipack | Pack Of 5 Cotton Boxers For Men | Breathable Trunks Cotton Fabric | Mens Underwear Trunks Black M
DKNY£16.934.6★
Diesel Only The Brave Eau de Toilette Gift Set Woody Amber Duo Set
Diesel£33.445.0★
Diesel Only The Brave Eau de Parfum Bold Woody Leathery Fragrance
Diesel£49.664.4★
Diesel Sound of The Brave Eau de Toilette for Men Fresh Spicy Fragrance with Vibrating Bison Grass Refreshing Spices and Warm Amber Woods Sensual Long Lasting Masculine Aftershave 50ml
Diesel£29.194.7★
Diesel Only The Brave Eau de Toilette Spray Perfume For Men Fresh Fragrance 125ml
Diesel£36.554.7★
What buyers say about diesel aftershave men
What buyers praise and complain about, mined from review topics.What buyers love
“Good smell”
“Decent Quality”
“Decent price”
“Great fit and great quality”
“Comfortable”
“Longevity is reasonable”
“Gift”
“As described”
“Nice thin soft quality”
“washability”
What buyers complain about
“No fragrance”
“the size is smaller”
“And it doesn't last”
“brittle in larger sizes”
“Does not work at all”
“They shrink”
“Not what I expected”
“The price I feel is way to much for what you are getting I think your paying more for the fancy bottle than what's inside”
Top return reasons
Common questions
- Is diesel aftershave men profitable to sell on Amazon United Kingdom?
- The niche generates £107K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the diesel aftershave men niche?
- 2 brands and 4 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in diesel aftershave men?
- Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 0.4%.
- When does demand for diesel aftershave men peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 15.1× the quietest.
- What does it cost to enter the diesel aftershave men niche?
- Listings span £16.93–£49.66; the average listing price is £33.61 (sweet spot $15–$100). The average incumbent carries 6,086 reviews — the moat a new listing must climb.