Diamond
a small market ($28K/yr) — Diamond doesn't clear our bar today.
Flapen Score
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Is Diamond profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Diamond is a £28K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Diamond: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -10.5% over the last 90 days and 0.9% of searches end in a purchase.
£28K
revenue / yr
Who owns the niche?
The top 5 brands hold 67% of demand, so 33% of the market is open.
33%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 16 products
Top Diamond products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
MomentWish Womens Necklaces Heart 1 Carat Moissanite Necklace For Women Pendant Silver 925 Wife Mum Birthday Anniversary Jewellery Gifts
- Price
- £82.14
- Rating
- 4.5/5
- Reviews
- 457
- Age
- 3y ago
HERZWILD Decorative Diamond Crystals Approx. 1100 Pieces Colourless Sparkling Diamond Crystals Confetti Decorative Stones Crystals Diamonds (10 mm)
- Price
- £6.49
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 5y ago
Ecripe Moissanite Round Cut D Color VVS1 Created Diamond Earrings 925 Sterling Silver Stud Earrings Hypoallergenic Brilliant Round Cut Earring Moissanite Jewelry 3-7MM (7mm/1.25ct)
- Price
- £27.79
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 4mo ago
GZGZKJ 10Pcs Bright Crystals Diamonds Gemstones Wedding Crystal Diamond Paperweight Jewels Wedding Decorations Christmas Centerpieces Home Decor (Clear)
- Price
- £4.80
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 5y ago
10Pcs 40mm Big Size Kids Diamond Gemstones Acrylic Diamond Gems Large Jewels Large Pirate Treasure Chest Hunt Toy Children Gemstones Crystals for Pirate Treasure Hunt Diving Teaching (No Chest)
- Price
- £5.77
- Rating
- 3.8/5
- Reviews
- 103
- Age
- 3y ago
Trending
90-day click momentumEcripe Moissanite Round Cut D Color VVS1 Created Diamond Earrings 925 Sterling Silver Stud Earrings Hypoallergenic Brilliant Round Cut Earring Moissanite Jewelry 3-7MM (7mm/1.25ct)
- Price
- £27.79
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 4mo ago
HERZWILD Decorative Diamond Crystals Approx. 1100 Pieces Colourless Sparkling Diamond Crystals Confetti Decorative Stones Crystals Diamonds (10 mm)
- Price
- £6.49
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 5y ago
HALUKAKAH 18K Real Gold Plated Pendant Necklace Set for Men - Over 1000 Diamonds - Cuban Link Chain - Clustered Diamonds Crown King Letter Pendant - Hip Hop Style - Complete with Giftbox
- Price
- £19.55
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 2y ago
JTC LTD Lab-Grown Round Cut Diamond Stud Earrings for Women 0.10Ct to 2.00Ct 4-Claw Setting Handcrafted in UK 9K Gold (White Yellow Rose) Hallmarked Push Back (9K White Gold 0.25Carat)
- Price
- £126.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
ONLYDIAMONDS Diamond Studs in 18K White Gold 0.20-1.00cttw Womens Earrings Mens Sparkling Earrings Solitaire for her/him Real Diamond Jewellery Luxury with Gift Box (0.20CTW)
- Price
- £178.75
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 1y ago
Newest
by launch dateEcripe Moissanite Round Cut D Color VVS1 Created Diamond Earrings 925 Sterling Silver Stud Earrings Hypoallergenic Brilliant Round Cut Earring Moissanite Jewelry 3-7MM (7mm/1.25ct)
- Price
- £27.79
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 4mo ago
ONLYDIAMONDS Diamond Studs in 18K White Gold 0.20-1.00cttw Womens Earrings Mens Sparkling Earrings Solitaire for her/him Real Diamond Jewellery Luxury with Gift Box (0.20CTW)
- Price
- £178.75
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 1y ago
JTC LTD Lab-Grown Round Cut Diamond Stud Earrings for Women 0.10Ct to 2.00Ct 4-Claw Setting Handcrafted in UK 9K Gold (White Yellow Rose) Hallmarked Push Back (9K White Gold 0.25Carat)
- Price
- £126.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Canvalite 2784PCS Rhinestones with 5Pcs 3ml B7000 rhinestone glue 6 Sizes Flat Back Gems Crystal AB Nail Art Gems with Pick Up Tweezers and Rhinestone Picker Dotting Pen Tools for Nails Face Craft
- Price
- £7.23
- Rating
- 4.4/5
- Reviews
- 1,913
- Age
- 1y ago
HALUKAKAH 18K Real Gold Plated Pendant Necklace Set for Men - Over 1000 Diamonds - Cuban Link Chain - Clustered Diamonds Crown King Letter Pendant - Hip Hop Style - Complete with Giftbox
- Price
- £19.55
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
18
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
28%
- MomentWish26%
- HERZWILD18%
- Ecripe9%
- GZGXKJ8%
- XWCHASA6%
- CANVALITE5%
Diamond demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.4×
Top Diamond search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- diamond45K/yr
- diamonds25K/yr
- dimond6K/yr
- diamon5K/yr
- real diamond4K/yr
- fake diamonds4K/yr
- dimonds3K/yr
What reviews say buyers love and hate about Diamond
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Good value for money”
“Sparkly and nice to look at”
“Just the size I needed”
“I am very happy with the quality”
“Nice looking very chic”
What buyers complain about
86% of reviews“The glue is all dried up”
“Not the best”
“sadly slightly too big to fit in the box”
“despite cutting the tops off to try to get some out it's just a thick mess”
“The material used for the pen part crumbled”
Diamond return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
73%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Diamond questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
