Diamond
FailShoppers spend an estimated $28K a year here, so Diamond is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £28K/yr91K searches / yr
- 90-day growth
- -10.5%search demand this quarter
- Competition
- 66%top-5 click share · 15 brands · 18 sellers
Flapen Score
Diamond against its category
The dotted line is the Beauty average. Past it, Diamond is stronger. Inside it, weaker.
Market
The Diamond market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Diamond 91K times last year and spent an estimated £28K. The top 5 brands take 67% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- -10.5%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £28Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- diamond45K searches a year
02 · Price
A sale here is worth £34.64.
Listings sell for £34.64 on average, from £3.72 to £178.75. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £34.64 that is £0 to £3K a year per listing.
- Average price
- £34.64inside the $15 to $100 sweet spot
- Price range
- £3.72–£178.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #2,992 within Manicure & Pedicure. It carries 356 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 94%
- Out of stock, average day
- 7.0%
- Average rank
- #2,992in Manicure & Pedicure
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 356per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Diamond products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MomentWish Womens Necklaces Heart 1 Carat Moissanite Necklace For Women Pendant Silver 925 Wife Mum Birthday Anniversary Jewellery Gifts
- Price
- £82.14
- Rating
- 4.5/5
- Reviews
- 457
- Age
- 3y ago

HERZWILD Decorative Diamond Crystals Approx. 1100 Pieces Colourless Sparkling Diamond Crystals Confetti Decorative Stones Crystals Diamonds (10 mm)
- Price
- £6.49
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 5y ago

Ecripe Moissanite Round Cut D Color VVS1 Created Diamond Earrings 925 Sterling Silver Stud Earrings Hypoallergenic Brilliant Round Cut Earring Moissanite Jewelry 3-7MM (7mm/1.25ct)
- Price
- £27.79
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 4mo ago

GZGZKJ 10Pcs Bright Crystals Diamonds Gemstones Wedding Crystal Diamond Paperweight Jewels Wedding Decorations Christmas Centerpieces Home Decor (Clear)
- Price
- £4.80
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 5y ago

10Pcs 40mm Big Size Kids Diamond Gemstones Acrylic Diamond Gems Large Jewels Large Pirate Treasure Chest Hunt Toy Children Gemstones Crystals for Pirate Treasure Hunt Diving Teaching (No Chest)
- Price
- £5.77
- Rating
- 3.8/5
- Reviews
- 103
- Age
- 3y ago
Trending
estimated 90-day click momentum
Ecripe Moissanite Round Cut D Color VVS1 Created Diamond Earrings 925 Sterling Silver Stud Earrings Hypoallergenic Brilliant Round Cut Earring Moissanite Jewelry 3-7MM (7mm/1.25ct)
- Price
- £27.79
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 4mo ago

HERZWILD Decorative Diamond Crystals Approx. 1100 Pieces Colourless Sparkling Diamond Crystals Confetti Decorative Stones Crystals Diamonds (10 mm)
- Price
- £6.49
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 5y ago

HALUKAKAH 18K Real Gold Plated Pendant Necklace Set for Men - Over 1000 Diamonds - Cuban Link Chain - Clustered Diamonds Crown King Letter Pendant - Hip Hop Style - Complete with Giftbox
- Price
- £19.55
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 2y ago

JTC LTD Lab-Grown Round Cut Diamond Stud Earrings for Women 0.10Ct to 2.00Ct 4-Claw Setting Handcrafted in UK 9K Gold (White Yellow Rose) Hallmarked Push Back (9K White Gold 0.25Carat)
- Price
- £126.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

ONLYDIAMONDS Diamond Studs in 18K White Gold 0.20-1.00cttw Womens Earrings Mens Sparkling Earrings Solitaire for her/him Real Diamond Jewellery Luxury with Gift Box (0.20CTW)
- Price
- £178.75
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 1y ago
Newest
by launch date
Ecripe Moissanite Round Cut D Color VVS1 Created Diamond Earrings 925 Sterling Silver Stud Earrings Hypoallergenic Brilliant Round Cut Earring Moissanite Jewelry 3-7MM (7mm/1.25ct)
- Price
- £27.79
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 4mo ago

ONLYDIAMONDS Diamond Studs in 18K White Gold 0.20-1.00cttw Womens Earrings Mens Sparkling Earrings Solitaire for her/him Real Diamond Jewellery Luxury with Gift Box (0.20CTW)
- Price
- £178.75
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 1y ago

JTC LTD Lab-Grown Round Cut Diamond Stud Earrings for Women 0.10Ct to 2.00Ct 4-Claw Setting Handcrafted in UK 9K Gold (White Yellow Rose) Hallmarked Push Back (9K White Gold 0.25Carat)
- Price
- £126.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Canvalite 2784PCS Rhinestones with 5Pcs 3ml B7000 rhinestone glue 6 Sizes Flat Back Gems Crystal AB Nail Art Gems with Pick Up Tweezers and Rhinestone Picker Dotting Pen Tools for Nails Face Craft
- Price
- £7.23
- Rating
- 4.4/5
- Reviews
- 1,913
- Age
- 1y ago

HALUKAKAH 18K Real Gold Plated Pendant Necklace Set for Men - Over 1000 Diamonds - Cuban Link Chain - Clustered Diamonds Crown King Letter Pendant - Hip Hop Style - Complete with Giftbox
- Price
- £19.55
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
18
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
28%
- MomentWish26%
- HERZWILD18%
- Ecripe9%
- GZGXKJ8%
- XWCHASA6%
- CANVALITE5%
Demand
Diamond search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.4×
Search terms
Top Diamond search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- diamond45K/yr
- diamonds25K/yr
- dimond6K/yr
- diamon5K/yr
- real diamond4K/yr
- fake diamonds4K/yr
- dimonds3K/yr
Reviews and returns
What reviews say buyers love and hate about Diamond
We read the reviews and the return reasons for every product selling here.
“The glue is all dried up”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Diamond questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









