Dewy Setting Spray
FailPrices span $2.90–$12.13, mostly outside the sweet spot, so Dewy Setting Spray is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £275K/yr316K searches / yr
- 90-day growth
- +9.8%search demand this quarter
- Competition
- 72%top-5 click share · 7 brands · 82 sellers
Flapen Score
Dewy Setting Spray against its category
The dotted line is the Beauty average. Past it, Dewy Setting Spray is stronger. Inside it, weaker.
Market
The Dewy Setting Spray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dewy Setting Spray 316K times last year and spent an estimated £275K. The top 5 brands take 94% of clicks. Demand peaks in May–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 13.2% of those searches ended in a purchase.
Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £275K a year.
- Searches, last 12 months
- 316K
- Growth, 90 days vs prior 90
- +9.8%
- Conversion, latest week
- 13.2%
- Market size, estimated
- £275Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- elf setting spray103K searches a year
02 · Price
A sale here is worth £6.62.
Listings sell for £6.62 on average, from £2.90 to £12.13. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £6.62 that is £13K to £17K a year per listing.
- Average price
- £6.62under the $15 to $100 sweet spot
- Price range
- £2.90–£12.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #27 within Make-up. It carries 4,945 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 92%
- Out of stock, average day
- 0.5%
- Average rank
- #27in Make-up
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,945per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Dewy Setting Spray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
e.l.f. Power Grip Dewy Setting Spray Long-Lasting Formula Grips Makeup For A Hydrated Dewy Finish Vegan & Cruelty-Free
- Price
- £8.11
- Rating
- 4.4/5
- Reviews
- 9,428
- Age
- 2y ago

The Beauty Crop Oui Cherie Mist - Hydrating Dual-Phase Setting Spray with Cherry Extract and Hyaluronic Acid Vegan Friendly - 100 ml
- Price
- £7.88
- Rating
- 4.5/5
- Reviews
- 185
- Age
- 3y ago

e.l.f. Dewy Coconut Setting Mist Makeup Setting Spray Hydrates & Conditions Skin 2.7 Fl Oz (80mL)
- Price
- £6.81
- Rating
- 4.4/5
- Reviews
- 4,933
- Age
- 5y ago

E.l.f. Illuminating Mist & Set Spray Refreshing Hydrating Sets Makeup And Achieves A Glowy Look Infused With Green Tea And Vitamins A B And C Available In Small And Large Sizes 60ml 120ml
- Price
- £5.34
- Rating
- 4.4/5
- Reviews
- 2,422
- Age
- 8y ago

e.l.f. Stay All Night Micro-Fine Setting Mist Hydrating & Refreshing Makeup Setting Spray For 16HR Wear-time Vegan & Cruelty-Free 2.7 Fl Oz
- Price
- £8.85
- Rating
- 4.3/5
- Reviews
- 8,899
- Age
- 5y ago
Trending
estimated 90-day click momentum
essence bouncy PLUMP HYDRATING DEWY SPRAY moisturizing/hydrating caring fixing dewy (50ml)
- Price
- £2.90
- Rating
- 4.5/5
- Reviews
- 343
- Age
- 10mo ago

e.l.f. Stay All Night Micro-Fine Setting Mist Hydrating & Refreshing Makeup Setting Spray For 16HR Wear-time Vegan & Cruelty-Free 2.7 Fl Oz
- Price
- £8.85
- Rating
- 4.3/5
- Reviews
- 8,899
- Age
- 5y ago

The Beauty Crop Oui Cherie Mist and Primer Duo Set - 100 ml Dual-Phase Setting Spray & 30 ml Hydrating Gripping Primer - Vegan & Non Comedogenic
- Price
- £12.13
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 10mo ago

e.l.f. Power Grip Dewy Setting Spray Long-Lasting Formula Grips Makeup For A Hydrated Dewy Finish Vegan & Cruelty-Free
- Price
- £8.11
- Rating
- 4.4/5
- Reviews
- 9,428
- Age
- 2y ago

The Beauty Crop Dewy Bounce Seal & Set Mist - Hydrating Setting Spray for Radiant Glow Smudge Proof Transfer Resistant Vegan Friendly - 100 ml
- Price
- £6.86
- Rating
- 4.6/5
- Reviews
- 101
- Age
- 1y ago
Newest
by launch date
essence bouncy PLUMP HYDRATING DEWY SPRAY moisturizing/hydrating caring fixing dewy (50ml)
- Price
- £2.90
- Rating
- 4.5/5
- Reviews
- 343
- Age
- 10mo ago

The Beauty Crop Oui Cherie Mist and Primer Duo Set - 100 ml Dual-Phase Setting Spray & 30 ml Hydrating Gripping Primer - Vegan & Non Comedogenic
- Price
- £12.13
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 10mo ago

The Beauty Crop Dewy Bounce Seal & Set Mist - Hydrating Setting Spray for Radiant Glow Smudge Proof Transfer Resistant Vegan Friendly - 100 ml
- Price
- £6.86
- Rating
- 4.6/5
- Reviews
- 101
- Age
- 1y ago

e.l.f. Power Grip Dewy Setting Spray Long-Lasting Formula Grips Makeup For A Hydrated Dewy Finish Vegan & Cruelty-Free
- Price
- £8.11
- Rating
- 4.4/5
- Reviews
- 9,428
- Age
- 2y ago

LOréal Paris Setting Spray Infallible 3-Second Makeup Setting Spray Mist for Face Up To 36 Hour Makeup Wear Fixing Spray Waterproof and Sweatproof Transfer-proof and Non-sticky 75ml
- Price
- £6.11
- Rating
- 4.4/5
- Reviews
- 8,425
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
82
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
3%
- e.l.f.59%
- The Beauty Crop19%
- e.l.f. Cosmetics7%
- Essence Cosmetics4%
- L'Oreal Paris4%
- W73%
- Open — no brand owns it (1 brand, 3%)
Demand
Dewy Setting Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Dewy Setting Spray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- elf setting spray103K/yr
- dewy setting spray37K/yr
- beauty crop33K/yr
- the beauty crop31K/yr
- setting spray dewy15K/yr
- oui cherie setting spray16K/yr
- beauty crop setting spray9K/yr
- nyx dewy finish setting spray7K/yr
- hydrating setting spray8K/yr
- elf power grip setting spray7K/yr
Reviews and returns
What reviews say buyers love and hate about Dewy Setting Spray
We read the reviews and the return reasons for every product selling here.
“The smell is extremely unpleasant”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dewy Setting Spray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









