Dewy Setting Spray
prices mostly outside the sweet spot ($2.90–$12.13) — Dewy Setting Spray doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Dewy Setting Spray profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dewy Setting Spray is a £275K/yr Amazon United Kingdom market (316K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Dec. Verdict: Skip it — 45/100.
Dewy Setting Spray: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +9.8% over the last 90 days and 13.2% of searches end in a purchase.
£275K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 12 products
Top Dewy Setting Spray products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
e.l.f. Power Grip Dewy Setting Spray Long-Lasting Formula Grips Makeup For A Hydrated Dewy Finish Vegan & Cruelty-Free
- Price
- £8.11
- Rating
- 4.4/5
- Reviews
- 9,428
- Age
- 2y ago
The Beauty Crop Oui Cherie Mist - Hydrating Dual-Phase Setting Spray with Cherry Extract and Hyaluronic Acid Vegan Friendly - 100 ml
- Price
- £7.88
- Rating
- 4.5/5
- Reviews
- 185
- Age
- 3y ago
e.l.f. Dewy Coconut Setting Mist Makeup Setting Spray Hydrates & Conditions Skin 2.7 Fl Oz (80mL)
- Price
- £6.81
- Rating
- 4.4/5
- Reviews
- 4,933
- Age
- 5y ago
E.l.f. Illuminating Mist & Set Spray Refreshing Hydrating Sets Makeup And Achieves A Glowy Look Infused With Green Tea And Vitamins A B And C Available In Small And Large Sizes 60ml 120ml
- Price
- £5.34
- Rating
- 4.4/5
- Reviews
- 2,422
- Age
- 8y ago
e.l.f. Stay All Night Micro-Fine Setting Mist Hydrating & Refreshing Makeup Setting Spray For 16HR Wear-time Vegan & Cruelty-Free 2.7 Fl Oz
- Price
- £8.85
- Rating
- 4.3/5
- Reviews
- 8,899
- Age
- 5y ago
Trending
90-day click momentum
essence bouncy PLUMP HYDRATING DEWY SPRAY moisturizing/hydrating caring fixing dewy (50ml)
- Price
- £2.90
- Rating
- 4.5/5
- Reviews
- 343
- Age
- 10mo ago
e.l.f. Stay All Night Micro-Fine Setting Mist Hydrating & Refreshing Makeup Setting Spray For 16HR Wear-time Vegan & Cruelty-Free 2.7 Fl Oz
- Price
- £8.85
- Rating
- 4.3/5
- Reviews
- 8,899
- Age
- 5y ago
The Beauty Crop Oui Cherie Mist and Primer Duo Set - 100 ml Dual-Phase Setting Spray & 30 ml Hydrating Gripping Primer - Vegan & Non Comedogenic
- Price
- £12.13
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 10mo ago
e.l.f. Power Grip Dewy Setting Spray Long-Lasting Formula Grips Makeup For A Hydrated Dewy Finish Vegan & Cruelty-Free
- Price
- £8.11
- Rating
- 4.4/5
- Reviews
- 9,428
- Age
- 2y ago
The Beauty Crop Dewy Bounce Seal & Set Mist - Hydrating Setting Spray for Radiant Glow Smudge Proof Transfer Resistant Vegan Friendly - 100 ml
- Price
- £6.86
- Rating
- 4.6/5
- Reviews
- 101
- Age
- 1y ago
Newest
by launch dateessence bouncy PLUMP HYDRATING DEWY SPRAY moisturizing/hydrating caring fixing dewy (50ml)
- Price
- £2.90
- Rating
- 4.5/5
- Reviews
- 343
- Age
- 10mo ago
The Beauty Crop Oui Cherie Mist and Primer Duo Set - 100 ml Dual-Phase Setting Spray & 30 ml Hydrating Gripping Primer - Vegan & Non Comedogenic
- Price
- £12.13
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 10mo ago
The Beauty Crop Dewy Bounce Seal & Set Mist - Hydrating Setting Spray for Radiant Glow Smudge Proof Transfer Resistant Vegan Friendly - 100 ml
- Price
- £6.86
- Rating
- 4.6/5
- Reviews
- 101
- Age
- 1y ago
e.l.f. Power Grip Dewy Setting Spray Long-Lasting Formula Grips Makeup For A Hydrated Dewy Finish Vegan & Cruelty-Free
- Price
- £8.11
- Rating
- 4.4/5
- Reviews
- 9,428
- Age
- 2y ago
LOréal Paris Setting Spray Infallible 3-Second Makeup Setting Spray Mist for Face Up To 36 Hour Makeup Wear Fixing Spray Waterproof and Sweatproof Transfer-proof and Non-sticky 75ml
- Price
- £6.11
- Rating
- 4.4/5
- Reviews
- 8,425
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
82
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
3%
- e.l.f.59%
- The Beauty Crop19%
- e.l.f. Cosmetics7%
- Essence Cosmetics4%
- L'Oreal Paris4%
- W73%
- Open — no brand owns it (1 brand, 3%)
Dewy Setting Spray demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Dec · busiest ÷ quietest = 1.8×
Top Dewy Setting Spray search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- elf setting spray103K/yr
- dewy setting spray37K/yr
- beauty crop33K/yr
- the beauty crop31K/yr
- setting spray dewy15K/yr
- oui cherie setting spray16K/yr
- beauty crop setting spray9K/yr
- nyx dewy finish setting spray7K/yr
- hydrating setting spray8K/yr
- elf power grip setting spray7K/yr
What reviews say buyers love and hate about Dewy Setting Spray
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“I can totally understand why it has such great reviews”
“Value for money”
“has a pleasant fresh smell”
“Really works and gives a soft glow”
“lasts all day”
What buyers complain about
67% of reviews“The smell is extremely unpleasant”
“My makeup gets really dry”
“Poor results”
“Leaves a thick glue like residue”
“Very bad for sensitive skin”
Dewy Setting Spray return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
5%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dewy Setting Spray questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
