Dewy Foundation
brand-locked demand (top 5 brands take 100% of clicks) — Dewy Foundation doesn't clear our bar today.
Flapen Score
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Is Dewy Foundation profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dewy Foundation is a £124K/yr Amazon United Kingdom market (474K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Dewy Foundation: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.3% over the last 90 days and 3.4% of searches end in a purchase.
£124K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 36 products
Top Dewy Foundation products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Maybelline Foundation Dream Radiant Liquid Hydrating Foundation with Hyaluronic Acid and Collagen - Lightweight Medium Coverage Up to 12 Hour Hydration 30 Sand
- Price
- £7.05
- Rating
- 4.6/5
- Reviews
- 1,361
- Age
- 11y ago
Maybelline New York Super Stay up to 30HR Lumi-Matte Foundation Medium-Full Coverage Vegan Formula* Amino Acids Niacinamide Vitamin E All Day Wear - Shade:: 96
- Price
- £7.97
- Rating
- 4.5/5
- Reviews
- 3,405
- Age
- 2y ago
Maybelline Foundation Dream Radiant Liquid Hydrating Foundation with Hyaluronic Acid and Collagen Lightweight Medium Coverage Up to 12 Hour Hydration 10 Ivory
- Price
- £6.61
- Rating
- 4.5/5
- Reviews
- 2,328
- Age
- 15y ago
Maybelline Super Stay Skin Tint Foundation With Vitamin C* Brighten and Glow Serum Foundation with Long-Lasting Buildable Coverage Up to 24H Wear Vegan Formula Shade 10
- Price
- £8.62
- Rating
- 4.4/5
- Reviews
- 4,609
- Age
- 3y ago
Maybelline New York Super Stay up to 30HR Lumi-Matte Foundation Medium-Full Coverage Vegan Formula* Amino Acids Niacinamide Vitamin E All Day Wear - Shade: 118
- Price
- £7.98
- Rating
- 4.5/5
- Reviews
- 3,405
- Age
- 2y ago
Trending
90-day click momentumMaybelline New York Super Stay up to 30HR Lumi-Matte Foundation Medium-Full Coverage Vegan Formula* Amino Acids Niacinamide Vitamin E All Day Wear - Shade:: 96
- Price
- £7.97
- Rating
- 4.5/5
- Reviews
- 3,405
- Age
- 2y ago
Maybelline New York Foundation with SPF20 Lifter Plump & Glow Foundation All Day Wear Buildable and Radiant Coverage Plump and Brighter Skin Overtime Shade: 90
- Price
- £7.37
- Rating
- 4.2/5
- Reviews
- 476
- Age
- 9mo ago
Maybelline New York Super Stay up to 30HR Lumi-Matte Foundation Medium-Full Coverage Vegan Formula* Amino Acids Niacinamide Vitamin E All Day Wear - Shade: 108
- Price
- £9.09
- Rating
- 4.5/5
- Reviews
- 3,405
- Age
- 2y ago
Maybelline Foundation Dream Radiant Liquid Hydrating Foundation with Hyaluronic Acid and Collagen - Lightweight Medium Coverage Up to 12 Hour Hydration 30 Sand
- Price
- £7.05
- Rating
- 4.6/5
- Reviews
- 1,361
- Age
- 11y ago
Maybelline New York Foundation with SPF20 Lifter Plump & Glow Foundation All Day Wear Buildable and Radiant Coverage Plump and Brighter Skin Overtime Shade: 102
- Price
- £8.10
- Rating
- 4.2/5
- Reviews
- 476
- Age
- 9mo ago
Newest
by launch dateMaybelline New York Foundation with SPF20 Lifter Plump & Glow Foundation All Day Wear Buildable and Radiant Coverage Plump and Brighter Skin Overtime Shade: 102
- Price
- £8.10
- Rating
- 4.2/5
- Reviews
- 476
- Age
- 9mo ago
Maybelline New York Foundation with SPF20 Lifter Plump & Glow Foundation All Day Wear Buildable and Radiant Coverage Plump and Brighter Skin Overtime Shade: 90
- Price
- £7.37
- Rating
- 4.2/5
- Reviews
- 476
- Age
- 9mo ago
Maybelline New York Super Stay up to 30HR Lumi-Matte Foundation Medium-Full Coverage Vegan Formula* Amino Acids Niacinamide Vitamin E All Day Wear - Shade:: 96
- Price
- £7.97
- Rating
- 4.5/5
- Reviews
- 3,405
- Age
- 2y ago
Maybelline New York Super Stay up to 30HR Lumi-Matte Foundation Medium-Full Coverage Vegan Formula* Amino Acids Niacinamide Vitamin E All Day Wear - Shade: 118
- Price
- £7.98
- Rating
- 4.5/5
- Reviews
- 3,405
- Age
- 2y ago
Maybelline New York Super Stay up to 30HR Lumi-Matte Foundation Medium-Full Coverage Vegan Formula* Amino Acids Niacinamide Vitamin E All Day Wear - Shade: 140
- Price
- £8.25
- Rating
- 4.5/5
- Reviews
- 3,405
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 falling
Sellers
252
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
43%
Top 20: 83%
Open market
0%
- Maybelline95%
- Wet n Wild3%
- Rimmel2%
- L'Oreal Paris1%
Dewy Foundation demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Dewy Foundation search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- maybelline foundation380K/yr
- dewy foundation21K/yr
- foundation maybelline14K/yr
- glow foundation14K/yr
- wet n wild foundation11K/yr
- wet and wild foundation10K/yr
- nyx born to glow foundation7K/yr
- vegan foundation3K/yr
- maybeline foundation4K/yr
- illuminating foundation4K/yr
What reviews say buyers love and hate about Dewy Foundation
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“This product gives the skin a beautiful”
“Good Coverage”
“Gives the best glow”
“just as good as the expensive brands”
“Great value”
What buyers complain about
66% of reviews“Very pale”
“the order i just received iv had to throw away as it was a thick paste instead of a light highlighter”
“Poor coverage”
“Very loose and thin consistency and extremely greasy”
“Totally gutted as allergic to most others”
Dewy Foundation return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dewy Foundation questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
