Dewy Foundation

Shoppers searched for this 474K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months

474K

Growth, 90 days vs prior 90

-6.3%

Conversion, latest week

3.4%

Market size, estimated

£124Ka year

Peak month

March1.5× the quietest month

Top search term

maybelline foundation380K searches a year

Listings sell for £7.67 on average, from £5.85 to £9.56. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £7.67 that is £767 to £2K a year per listing.

Average price

£7.67under the $15 to $100 sweet spot

Price range

£5.85–£9.56

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

£767–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #46 within Make-up. It carries 2,569 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

100%

Out of stock, average day

4.6%

Average rank

#46in Make-up

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,569per listing

Listings tracked

36

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

51 months