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Dewberry Perfume

soft demand (-66.8% this quarter) — Dewberry Perfume doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47

Market size 14Growth 0Conversion 86Competition 11Returns 98Price range 62Avg price 61Brand share 0Review moat 96Quality gap 70
This niche Category average · 2,481 niches

Is Dewberry Perfume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dewberry Perfume is a £55K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Dewberry Perfume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -66.8% over the last 90 days and 9.7% of searches end in a purchase.

£55K

revenue / yr

Units sold / yr3K
Search volume / yr-66.8%43K
Conversion rate9.7%
Avg price£13.34

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 6
Top-5 product click share87%
Open market0%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement67%
New entrants (1y)7· 4 succeeded
Avg rating4.3★
Avg reviews73

Top Dewberry Perfume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

£0£6K£11K£17K£22K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • The Body Shop96%
  • Paradise Perfumes & Gems2%
  • Generic2%
  • Open — no brand owns it (0%)

Dewberry Perfume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume43KCVR9.7%Products9Brands3Top 5 Brands100%OOS Rate0.4%Rating4.3★Reviews73Avg BSR#456
3K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top Dewberry Perfume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dewberry body shop9K/yr
  • body shop dewberry7K/yr
  • dewberry7K/yr
  • dewberry perfume9K/yr
  • bodyshop dewberry4K/yr
  • dewberry perfume body shop8K/yr

What reviews say buyers love and hate about Dewberry Perfume

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Smell62%

Beautiful smell

Quality-Overall5%

Great product

Advertised Vs Actual Product5%

which is better than I expected at this price point

Gifting Purpose4%

Lovely gift set with great products

Value For Money4%

Given the intensive nature of the cream you only need a little bit so it is good value for money

What buyers complain about

83% of reviews
Smell62%

Unpleasant scent

Value For Money6%

Expensive

Size-Overall6%

Small

Material Quality2%

The plastic covering it

Durability2%

unfortunately didn't last long

Dewberry Perfume return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

9%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
69%
2Size-Overall
9%
3Leak-Proof
8%
4Value For Money
7%
5Strength
3%

Common Dewberry Perfume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dewberry Perfume 40/100 on Amazon United Kingdom — Skip it. The niche generates £55K/yr across 9 tracked products. 4 of 7 products launched in the last 360 days are still selling. Search demand moved -66.8% over the last 90 days.
Dewberry Perfume buyers on Amazon United Kingdom complain most about Smell, Value For Money, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.3%.