dewberry perfume
Skip itSoft demand (-66.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Incredible72.56avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£4.15–£32.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.34avg listing price — sweet spot $15–$100
Market size
Bad£55K£55K/yr · 43K searches
Competition
Bad87%top-5 click share — a locked-up shelf
Growth
Bad-66.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dewberry perfume is a £55K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
dewberry perfume market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £33K–£40K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #456
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 67%
- Out of stock
- 0.4%
- Avg brand age
- 59 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- The Body Shop96%
- Paradise Perfumes & Gems2%
- Generic2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 20 weeks — -66.8% search growth over the last 90 days.Top dewberry perfume search terms
- dewberry body shop9K/yr
- body shop dewberry7K/yr
- dewberry7K/yr
- dewberry perfume9K/yr
- bodyshop dewberry4K/yr
- dewberry perfume body shop8K/yr
Top dewberry perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Body Shop Dewberry Fragrance Mist (1x 100ml) Refreshing Body Spray with Fruity and Floral Scent Lightweight Daily Fragrance with Jasmine and Musk Vegan Certified Nostalgic Classic
The Body Shop£11.624.1★144 rev
The Body Shop Dewberry Perfume Oil 14ml Concentrated Long Lasting Fragrance for Pulse Points Fruity Floral Retro Scent with Cedarwood and Musk Compact Travel Friendly Nostalgic Fragrance Oil
The Body Shop£16.743.8★77 rev
The Body Shop Dewberry Bath & Shower Gel (1x 250ml) Refreshing Body Wash with Fruity and Floral Scent Gentle Cleanser with Community Fair Trade Aloe Vera Vegan Certified 250ml
The Body Shop£7.074.6★158 rev
The Body Shop Dewberry Mini Gift Set Shower Gel 60ml Body Butter 50ml Hand Balm 30ml Fruity Floral Body Care Trio 96hr Hydration Softening Travel Size Vegan Skincare Gift
The Body Shop£12.374.5★32 rev
The Body Shop Dewberry Collection Gift Set Shower Gel 250ml Body Butter 200ml Hand Balm 30ml Fragrance Mist 100ml Fruity Floral Body Care Set 96hr Moisture Softening Vegan Gift
The Body Shop£32.744.7★6 rev
Newest
by launch dateThe Body Shop Dewberry Mini Gift Set Shower Gel 60ml Body Butter 50ml Hand Balm 30ml Fruity Floral Body Care Trio 96hr Hydration Softening Travel Size Vegan Skincare Gift
The Body Shop£12.3732 rev
The Body Shop Dewberry Collection Gift Set Shower Gel 250ml Body Butter 200ml Hand Balm 30ml Fragrance Mist 100ml Fruity Floral Body Care Set 96hr Moisture Softening Vegan Gift
The Body Shop£32.746 rev
The Body Shop Dewberry Essentials Gift Set Shower Gel 250ml Body Yogurt 200ml Hand Balm 30ml Fruity Floral Body Care Set 48hr Hydration Softening Fast Absorbing Vegan Skincare Gift
The Body Shop£20.6710 rev
The Body Shop Dewberry Fragrance Mist (1x 100ml) Refreshing Body Spray with Fruity and Floral Scent Lightweight Daily Fragrance with Jasmine and Musk Vegan Certified Nostalgic Classic
The Body Shop£11.62144 rev
The Body Shop Dewberry Perfume Oil 14ml Concentrated Long Lasting Fragrance for Pulse Points Fruity Floral Retro Scent with Cedarwood and Musk Compact Travel Friendly Nostalgic Fragrance Oil
The Body Shop£16.7477 rev
Trending
90-day click momentumThe Body Shop Dewberry Collection Gift Set Shower Gel 250ml Body Butter 200ml Hand Balm 30ml Fragrance Mist 100ml Fruity Floral Body Care Set 96hr Moisture Softening Vegan Gift
The Body Shop£32.744.7★
The Body Shop Dewberry Essentials Gift Set Shower Gel 250ml Body Yogurt 200ml Hand Balm 30ml Fruity Floral Body Care Set 48hr Hydration Softening Fast Absorbing Vegan Skincare Gift
The Body Shop£20.675.0★
The Body Shop Dewberry Mini Gift Set Shower Gel 60ml Body Butter 50ml Hand Balm 30ml Fruity Floral Body Care Trio 96hr Hydration Softening Travel Size Vegan Skincare Gift
The Body Shop£12.374.5★
The Body Shop Dewberry Perfume Oil 14ml Concentrated Long Lasting Fragrance for Pulse Points Fruity Floral Retro Scent with Cedarwood and Musk Compact Travel Friendly Nostalgic Fragrance Oil
The Body Shop£16.743.8★
The Body Shop Dewberry Fragrance Mist (1x 100ml) Refreshing Body Spray with Fruity and Floral Scent Lightweight Daily Fragrance with Jasmine and Musk Vegan Certified Nostalgic Classic
The Body Shop£11.624.1★
What buyers say about dewberry perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful smell”
“Great product”
“which is better than I expected at this price point”
“Lovely gift set with great products”
“Given the intensive nature of the cream you only need a little bit so it is good value for money”
“My hands feel much softer”
“Easy to order”
“and does last for a good few hours before needed to be reapplied”
“it fits really easily into a handbag or toiletries bag”
“this body spray is great helps you in the hot weather keeps you fresh”
What buyers complain about
“Unpleasant scent”
“Expensive”
“Small”
“The plastic covering it”
“unfortunately didn't last long”
“under 'Scent' in the product description it says 'unscented.' This obviously isn't the case”
“not that strong”
“Made me itch”
“The consistency of this hand cream is quite thick”
“My bottle arrived with almost 1/3 of the oil missing due to it leaking”
Top return reasons
Common questions
- Is dewberry perfume profitable to sell on Amazon United Kingdom?
- The niche generates £55K/yr across 9 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -66.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the dewberry perfume niche?
- 3 brands and 6 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dewberry perfume?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.3%.
- What does it cost to enter the dewberry perfume niche?
- Listings span £4.15–£32.74; the average listing price is £13.34 (sweet spot $15–$100). The average incumbent carries 73 reviews — the moat a new listing must climb.