Dew Drops
FailThe top 5 brands take 100% of clicks, so Dew Drops is a Fail.
- Flapen Score
- 41 / 100Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 4741
- Market size
- £157K/yr444K searches / yr
- 90-day growth
- -37.6%search demand this quarter
- Competition
- 48%top-5 click share · 2 brands · 101 sellers
Flapen Score
Dew Drops against its category
The dotted line is the Beauty average. Past it, Dew Drops is stronger. Inside it, weaker.
Market
The Dew Drops market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dew Drops 444K times last year and spent an estimated £157K. All 2 brands take every click. Demand peaks in Sep–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 444K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -37.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.
- Searches, last 12 months
- 444K
- Growth, 90 days vs prior 90
- -37.6%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £157Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- glow recipe330K searches a year
02 · Price
A sale here is worth £28.99.
Listings sell for £28.99 on average, from £6.57 to £146.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £28.99 that is £3K to £7K a year per listing.
- Average price
- £28.99inside the $15 to $100 sweet spot
- Price range
- £6.57–£146.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #633 within Face. It carries 1,774 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 5.1%
- Average rank
- #633in Face
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,774per listing
- Listings tracked
- 34
04 · Newcomers
3 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Dew Drops products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Glow Recipe PHA + BHA Face Toner Korean Exfoliating Toner for Pores Gentle Chemical Exfoliant + Hydrating Toner Watermelon Cactus Water + Glycerin (40ml)
- Price
- £14.33
- Rating
- 4.6/5
- Reviews
- 8,528
- Age
- 5y ago

Glow Recipe Dewy Babies Travel Skincare Set - Plum Plump Hyaluronic Acid Serum + Dewy Flush Tinted Blush Drops + Pink Juice Face Moisturizer + Bronzing Hue Drops + Ultra Fine Facial Mist (5 Count)
- Price
- £26.20
- Rating
- 4.7/5
- Reviews
- 287
- Age
- 1y ago

Glow Recipe Watermelon Niacinamide Dew Drops Korean Niacinamide Serum Drops Hydrating Face Serum + Primer & Liquid Highlighter Hyaluronic Acid Dewy Glow (40ml)
- Price
- £25.72
- Rating
- 4.5/5
- Reviews
- 7,970
- Age
- 5y ago

Glow Recipe Watermelon Glow Dewy Skin Routine Kit - Full Size Dew Drops Serum Full Size Pink Juice Moisturizer Travel Size PHA+BHA Pore-Tight Toner & Watermelon Jelly Sheet Mask (4 Count)
- Price
- £45.71
- Rating
- 4.8/5
- Reviews
- 127
- Age
- 10mo ago

Glow Recipe Fruit Babies Skincare Kit - Gift Set with Ceramide Facial Cleanser + BHA Toner + Vitamin C Eye Cream + Hyaluronic Acid Cream + Niacinamide Dew Drops (5 Count)
- Price
- £28.09
- Rating
- 4.6/5
- Reviews
- 809
- Age
- 2y ago
Trending
estimated 90-day click momentum
Glow Recipe Watermelon Glow Niacinamide Dew Drops Jumbo Holiday Edition - Limited Edition Skin Care Gift - 80ml Serum & Primer Hybrid for Brightening Hydration & Radiance
- Price
- £37.53
- Rating
- 4.5/5
- Reviews
- 7,970
- Age
- 3y ago

Glow Recipe Watermelon Niacinamide Dew Drops Korean Niacinamide Serum Drops Hydrating Face Serum + Primer & Liquid Highlighter Hyaluronic Acid Dewy Glow (40ml)
- Price
- £25.72
- Rating
- 4.5/5
- Reviews
- 7,970
- Age
- 5y ago

Glow Recipe Plum Plump Hyaluronic Acid Moisturizer Face Cream - Hydrating Firming & Plumping Face Moisturizer for Dry Skin - Vegan Skin Care with Polyglutamic Peptides to Lock-In Moisture (50ml)
- Price
- £29.26
- Rating
- 4.4/5
- Reviews
- 1,375
- Age
- 4y ago

Glow Recipe Prickly Pear Peptide Mucin - Vegan Snail Mucin Face Serum to Hydrate & Repair Skin Barrier with Pore Refining Bio-Active Peptides & Deep Hydration - Glass Skin Korean Skincare (40ml)
- Price
- £23.37
- Rating
- 4.1/5
- Reviews
- 89
- Age
- 8mo ago

Glow Recipe Skin Care Set Dew & Hues Must-Haves - Limited Edition Travel Size Gift Set with Niacinamide Dew Drops Hue Drops Sun Glow & Hue Drops Rosy Glow (15ml Trio)
- Price
- £27.29
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 10mo ago
Newest
by launch date
Glow Recipe Prickly Pear Peptide Mucin - Vegan Snail Mucin Face Serum to Hydrate & Repair Skin Barrier with Pore Refining Bio-Active Peptides & Deep Hydration - Glass Skin Korean Skincare (40ml)
- Price
- £23.37
- Rating
- 4.1/5
- Reviews
- 89
- Age
- 8mo ago

Glow Recipe Watermelon Glow Dewy Skin Routine Kit - Full Size Dew Drops Serum Full Size Pink Juice Moisturizer Travel Size PHA+BHA Pore-Tight Toner & Watermelon Jelly Sheet Mask (4 Count)
- Price
- £45.71
- Rating
- 4.8/5
- Reviews
- 127
- Age
- 10mo ago

Glow Recipe Skin Care Set Dew & Hues Must-Haves - Limited Edition Travel Size Gift Set with Niacinamide Dew Drops Hue Drops Sun Glow & Hue Drops Rosy Glow (15ml Trio)
- Price
- £27.29
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 10mo ago

Glow Recipe Best of Glow Hues Kit - Travel Size Hue Drops Sun Glow Full Size Dewy Flush Blush & Travel Size Glass Balm Lip Treatment (3 Count)
- Price
- £26.96
- Rating
- 4.7/5
- Reviews
- 113
- Age
- 10mo ago

Glow Recipe Skin Care Set Holiday 2025 Vault - Korean Night Market - Limited Edition 10-Piece Gift Set with Full Size Skincare & Makeup Favorites
- Price
- £146.70
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
101
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 89%
Open market
0%
- Glow Recipe98%
- gcdat2%
Demand
Dew Drops search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Dew Drops search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- glow recipe330K/yr
- glow recipe toner34K/yr
- glow recipe set23K/yr
- glow recipe dew drops10K/yr
- skincare glow recipe9K/yr
- glow skincare5K/yr
- glow recipe watermelon6K/yr
- glow recipe serum3K/yr
- cult beauty5K/yr
- glow recipie2K/yr
Reviews and returns
What reviews say buyers love and hate about Dew Drops
We read the reviews and the return reasons for every product selling here.
“it feels a bit expensive for the amount you get”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dew Drops questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









