How competitive is the Dettol Hand Wash niche on Amazon United Kingdom?

3 brands and 168 sellers compete in Dettol Hand Wash on Amazon United Kingdom. The top 5 Dettol Hand Wash products take 62% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Dettol Hand Wash niche?

Dettol Hand Wash sells for £14.59 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.20–£38.09. The average incumbent carries 2,418 reviews — the moat a new listing must climb.

Dettol Hand Wash

brand-locked demand (top 5 brands take 100% of clicks) — Dettol Hand Wash doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47

This niche Category average · 2,481 niches

Is Dettol Hand Wash profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dettol Hand Wash is a £41K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Dettol Hand Wash: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.3% over the last 90 days and 5.3% of searches end in a purchase.

£41K

revenue / yr

Units sold / yr5K

Search volume / yr-20.3%53K

Conversion rate5.3%

Avg price£14.59

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 168

Top-5 product click share62%

Open market0%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Top Dettol Hand Wash products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Dettol soap refills hands kit no touch - perfume aloe vera - 250ml refill pack of 3

Price: £14.01
Rating: 4.8/5
Reviews: 451
Age: 10y ago

Dettol No-Touch Hands Free Refill Package (6 x 250ml Pack) Liquid Soap Aloe Vera

Price: £24.16
Rating: 4.8/5
Reviews: 84
Age: 2y ago

Dettol Hand Soap Automatic Soap Dispenser No Touch With Refill Moisturizing Aloe Vera

Price: £15.05
Rating: 4.6/5
Reviews: 566
Age: 6y ago

Dettol 140086506 Soap Dispenser Refill Multi-Colour 250 ml

Price: £6.67
Rating: 4.5/5
Reviews: 189
Age: 9y ago

Dettol 140085306 0.25L Multicolor Soap Dispenser - multicoloured

Price: £15.17
Rating: 4.6/5
Reviews: 547
Age: 9y ago

Newest

by launch date

3 Pack Protective Lid Replacement for Use with Dettol No Touch Soap Dispenser Refill Cover Closure Cap Maintenance Accessory

Price: £9.43
Rating: 4.6/5
Reviews: 80
Age: 9mo ago

DETTOL - Pack of 5 No Touch Honey & Vanilla Refills and 5 No Touch Aloe Vera & Bamboo Refills - 10 Refills

Price: £38.09
Rating: 4.8/5
Reviews: 18
Age: 1y ago

Dettol Body Wash Lime Fresh Shower Gel 250ml 12h Odour Protection

Price: £7.76
Rating: 4.3/5
Reviews: 10,106
Age: 1y ago

Dettol No-Touch Hands Free Refill Package (6 x 250ml Pack) Liquid Soap Aloe Vera

Price: £24.16
Rating: 4.8/5
Reviews: 84
Age: 2y ago

DETTOL Set of 3 Soap Refills for No Touch Classic Grapefruit Dispenser 250 ml

Price: £27.68
Rating: 4.2/5
Reviews: 14
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

168

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Dettol98%
CAREX1%
R-Satz Shop1%

Dettol Hand Wash demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume53KCVR5.3%Products20Brands3Top 5 Brands100%OOS Rate3.5%Rating4.6★Reviews2,418Avg BSR#4,856

Top Dettol Hand Wash search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dettol hand wash18K/yr -12.8%3.1% conv.
dettol hand wash refill no touch5K/yr -8.0%13.6% conv.
dettol no touch refills8K/yr -59.6%8.0% conv.
dettol hand soap3K/yr -1.2%4.8% conv.
dettol handwash3K/yr -9.2%5.3% conv.
dettol liquid soap6K/yr -29.7%4.4% conv.
dettol soap refill no touch2K/yr +58.1%12.9% conv.
dettol soap dispenser no touch refill4K/yr -41.5%10.7% conv.
dettol soap liquid2K/yr -0.7%3.5% conv.
dettol hand wash refill2K/yr +11.1%3.4% conv.

What reviews say buyers love and hate about Dettol Hand Wash

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Smell21%

“fresh scent”

Value For Money20%

“Good value for money”

Quality-Overall9%

“Best quality”

Advertised Vs Actual Product6%

“Does the job”

Cleansing6%

“Cleans very well”

What buyers complain about

62% of reviews

Value For Money18%

“So expensive”

Smell12%

“Awful Smell”

Allergies6%

“Body was getting increasingly sensitive to products”

Battery Life5%

“The batteries cover broke”

Dispensing Mechanism4%

“Needs special dispenser as cant get top off otherwise”

Dettol Hand Wash return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Dispensing Mechanism

22%

2Functionality-Overall

19%

3Defective Material/Parts

11%

4Storage Capacity

5Leak-Proof

Common Dettol Hand Wash questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dettol Hand Wash 37/100 on Amazon United Kingdom — Skip it. The niche generates £41K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -20.3% over the last 90 days.

Dettol Hand Wash buyers on Amazon United Kingdom complain most about Value For Money, Smell, Allergies, the themes mined from the niche's reviews. Its return rate is 0.1%.