dettol hand wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Good£14.59avg listing price — sweet spot $15–$100
Price range
Good£1.20–£38.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,418.1avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
Market size
Bad£41K£41K/yr · 53K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dettol hand wash is a £41K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
dettol hand wash market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £58K–£73K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #4,856
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 30%
- Out of stock
- 3.5%
- Avg brand age
- 58 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
168
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Dettol98%
- CAREX1%
- R-Satz Shop1%
Demand
Weekly Amazon search volume, last 48 weeks — -20.3% search growth over the last 90 days.Top dettol hand wash search terms
- dettol hand wash18K/yr
- dettol hand wash refill no touch5K/yr
- dettol no touch refills8K/yr
- dettol hand soap3K/yr
- dettol handwash3K/yr
- dettol liquid soap6K/yr
- dettol soap refill no touch2K/yr
- dettol soap dispenser no touch refill4K/yr
- dettol soap liquid2K/yr
- dettol hand wash refill2K/yr
Top dettol hand wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dettol soap refills hands kit no touch - perfume aloe vera - 250ml refill pack of 3
Dettol£14.014.8★451 rev
Dettol No-Touch Hands Free Refill Package (6 x 250ml Pack) Liquid Soap Aloe Vera
Dettol£24.164.8★84 rev
Dettol Hand Soap Automatic Soap Dispenser No Touch With Refill Moisturizing Aloe Vera
Dettol£15.054.6★566 rev
Dettol 140086506 Soap Dispenser Refill Multi-Colour 250 ml
Dettol£6.674.5★189 rev
Dettol 140085306 0.25L Multicolor Soap Dispenser - multicoloured
Dettol£15.174.6★547 rev
Newest
by launch date
3 Pack Protective Lid Replacement for Use with Dettol No Touch Soap Dispenser Refill Cover Closure Cap Maintenance Accessory
R-Satz Shop£9.4380 rev
DETTOL - Pack of 5 No Touch Honey & Vanilla Refills and 5 No Touch Aloe Vera & Bamboo Refills - 10 Refills
Dettol£38.0918 rev
Dettol Body Wash Lime Fresh Shower Gel 250ml 12h Odour Protection
Dettol£7.7610,106 rev
Dettol No-Touch Hands Free Refill Package (6 x 250ml Pack) Liquid Soap Aloe Vera
Dettol£24.1684 rev
DETTOL Set of 3 Soap Refills for No Touch Classic Grapefruit Dispenser 250 ml
Dettol£27.6814 rev
Trending
90-day click momentum3 Pack Protective Lid Replacement for Use with Dettol No Touch Soap Dispenser Refill Cover Closure Cap Maintenance Accessory
R-Satz Shop£9.434.6★
Dettol - Original Daily Protection Liquid Hand Soap - 200 ml
Dettol£7.814.4★
Dettol 3028717 500ml Dispenser Refill Soap Soap (Skin Dispenser Refill Soap Antibacterial Calming 500 ml 1 Piece (s))
Dettol£10.804.8★
Dettol 3028287 250ml Soap (Skin Liquid Soap Aloe Vera Antibacterial Moisturising Vitamin E 250 ml)
Dettol£10.233.8★
Dettol Body Wash Lime Fresh Shower Gel 250ml 12h Odour Protection
Dettol£7.764.3★
What buyers say about dettol hand wash
What buyers praise and complain about, mined from review topics.What buyers love
“fresh scent”
“Good value for money”
“Best quality”
“Does the job”
“Cleans very well”
“Easy to use”
“Dettol disinfectant probably the best on the market”
“Neat and clean”
“Quality Dettol soap with plenty of lather”
“These soaps come with dispenser and they are great in the kitchen, it goes straight into your hand so doesn't leave a mess everywhere, good value for money”
What buyers complain about
“So expensive”
“Awful Smell”
“Body was getting increasingly sensitive to products”
“The batteries cover broke”
“Needs special dispenser as cant get top off otherwise”
“No English Instructions”
“Bigger than i thought”
“kept leaking”
“Broke down after 1 month. not heavy use”
“it is kind to sensitive skin”
Top return reasons
Common questions
- Is dettol hand wash profitable to sell on Amazon United Kingdom?
- The niche generates £41K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Skip it (37/100).
- How competitive is the dettol hand wash niche?
- 3 brands and 168 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dettol hand wash?
- Top complaints mined from reviews: Value For Money, Smell, Allergies. The return rate is 0.1%.
- What does it cost to enter the dettol hand wash niche?
- Listings span £1.20–£38.09; the average listing price is £14.59 (sweet spot $15–$100). The average incumbent carries 2,418 reviews — the moat a new listing must climb.