Dettol Hand Wash

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months

53K

Growth, 90 days vs prior 90

-20.3%

Conversion, latest week

5.3%

Market size, estimated

£41Ka year

Peak month

October1.9× the quietest month

Top search term

dettol hand wash18K searches a year

Listings sell for £14.59 on average, from £1.20 to £38.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £14.59 that is £4K to £7K a year per listing.

Average price

£14.59under the $15 to $100 sweet spot

Price range

£1.20–£38.09

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

£4K–£7K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

30% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #4,856 within Bath & Body. It carries 2,418 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

30%

Prime listings

80%

Out of stock, average day

3.5%

Average rank

#4,856in Bath & Body

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,418per listing

Listings tracked

20

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

58 months