Detangler Spray
FailPrices span $1.79–$11.02, mostly outside the sweet spot, so Detangler Spray is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £379K/yr557K searches / yr
- 90-day growth
- +3.0%search demand this quarter
- Competition
- 66%top-5 click share · 13 brands · 87 sellers
Flapen Score
Detangler Spray against its category
The dotted line is the Beauty average. Past it, Detangler Spray is stronger. Inside it, weaker.
Market
The Detangler Spray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Detangler Spray 557K times last year and spent an estimated £379K. The top 5 brands take 80% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 13.2% of those searches ended in a purchase.
Shoppers searched for this 557K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £379K a year.
- Searches, last 12 months
- 557K
- Growth, 90 days vs prior 90
- +3.0%
- Conversion, latest week
- 13.2%
- Market size, estimated
- £379Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- detangling spray188K searches a year
02 · Price
A sale here is worth £5.15.
Listings sell for £5.15 on average, from £1.79 to £11.02. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £5.15 that is £13K to £15K a year per listing.
- Average price
- £5.15under the $15 to $100 sweet spot
- Price range
- £1.79–£11.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £13K–£15K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #25 within Detanglers. It carries 2,678 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 2.2%
- Average rank
- #25in Detanglers
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,678per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Detangler Spray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Childs Farm Tangle Taming Hair Detangler Spray Heat Styling Protector Strawberry and Mint Children Kids 100ml
- Price
- £2.89
- Rating
- 4.6/5
- Reviews
- 630
- Age
- 1y ago

Tangle Teezer Detangling Spray for Kids - No Tangles No Tears - Fresh Citrus Scent - Vegan & Cruelty Free Gentle & Quick Detangling
- Price
- £4.60
- Rating
- 4.5/5
- Reviews
- 2,595
- Age
- 5y ago

Avon Kids Detangling Spray Moisturise & Tame Tangles Without Tears Child-friendly Haircare Essential Fruity Scent 200ml (Pack of 2)
- Price
- £6.21
- Rating
- 4.4/5
- Reviews
- 181
- Age
- 1y ago

Cantu Kids Detangler 177ml
- Price
- £3.84
- Rating
- 4.6/5
- Reviews
- 18,050
- Age
- 11y ago

Mane n Tail Detangler Spray The Tangles and Knots Solution Reduce Frizz 355 ml (Pack of 1)
- Price
- £5.62
- Rating
- 4.6/5
- Reviews
- 4,612
- Age
- 19y ago
Trending
estimated 90-day click momentum
Bed Head by TIGI Knot This Time Anti-Breakage Hair Detangler Spray Lightweight Detangling Spray for Wet or Dry Hair Reduces Breakage Non-Greasy Finish
- Price
- £9.26
- Rating
- 4.5/5
- Reviews
- 58
- Age
- 7mo ago

Good Bubble Peppa Pig Detangling Spray with Cloudberry (200ml) - Gentle Kids Hair Detangler for Knots - Smooths and Conditions
- Price
- £2.57
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 5mo ago

Vosene Kids Apple & Lemon Head Lice Defence Spray 150ml Conditioning and detangling Natural Head lice Repellent with Tea Tree Leaf citronella and Eucalyptus Oil Helps to Keep headlice at Bay.
- Price
- £1.79
- Rating
- 4.7/5
- Reviews
- 595
- Age
- 1y ago

Avon Kids Little Monster Detangling Spray Moisturise & Tame Tangles Without Tears Child-friendly Haircare Essential Fruity Mango 200ml (Pack of 2)
- Price
- £6.20
- Rating
- 4.4/5
- Reviews
- 181
- Age
- 1y ago

Childs Farm Tangle Taming Hair Detangler Spray Heat Styling Protector Strawberry and Mint Children Kids 100ml
- Price
- £2.89
- Rating
- 4.6/5
- Reviews
- 630
- Age
- 1y ago
Newest
by launch date
Good Bubble Peppa Pig Detangling Spray with Cloudberry (200ml) - Gentle Kids Hair Detangler for Knots - Smooths and Conditions
- Price
- £2.57
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 5mo ago

Bed Head by TIGI Knot This Time Anti-Breakage Hair Detangler Spray Lightweight Detangling Spray for Wet or Dry Hair Reduces Breakage Non-Greasy Finish
- Price
- £9.26
- Rating
- 4.5/5
- Reviews
- 58
- Age
- 7mo ago

Avon Kids Detangling Spray Moisturise & Tame Tangles Without Tears Child-friendly Haircare Essential Fruity Scent 200ml (Pack of 2)
- Price
- £6.21
- Rating
- 4.4/5
- Reviews
- 181
- Age
- 1y ago

Avon Kids Little Monster Detangling Spray Moisturise & Tame Tangles Without Tears Child-friendly Haircare Essential Fruity Mango 200ml (Pack of 2)
- Price
- £6.20
- Rating
- 4.4/5
- Reviews
- 181
- Age
- 1y ago

Frizz No More 7 in 1 Miracle Spray All-in-One Hair Treatment
- Price
- £3.27
- Rating
- 4.3/5
- Reviews
- 392
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
87
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
16%
- Childs Farm33%
- Tangle Teezer17%
- Avon15%
- CANTU8%
- Mane 'n Tail7%
- Vosene4%
- Open — no brand owns it (7 brands, 16%)
Demand
Detangler Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Detangler Spray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- detangling spray188K/yr
- hair detangler spray63K/yr
- kids detangler spray42K/yr
- detangler spray51K/yr
- detangling spray kids35K/yr
- hair detangler spray kids21K/yr
- detangler21K/yr
- kids hair detangler spray15K/yr
- hair detangler17K/yr
- leave in conditioner spray kids14K/yr
Reviews and returns
What reviews say buyers love and hate about Detangler Spray
We read the reviews and the return reasons for every product selling here.
“I dont like the smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Detangler Spray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









