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Detangler Spray

prices mostly outside the sweet spot ($1.79–$11.02) — Detangler Spray doesn't clear our bar today.

Flapen Score

48
Skip it

Top 44% of 2,481 Beauty niches · +1 vs the category median of 47

Market size 55Growth 29Conversion 96Competition 32Returns 100Price range 0Avg price 14Brand share 42Review moat 38Quality gap 42
This niche Category average · 2,481 niches

Is Detangler Spray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Detangler Spray is a £379K/yr Amazon United Kingdom market (557K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 48/100.

Detangler Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.0% over the last 90 days and 13.2% of searches end in a purchase.

£379K

revenue / yr

Units sold / yr80K
Search volume / yr+3.0%557K
Conversion rate13.2%
Avg price£5.15

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers13 · 87
Top-5 product click share66%
Open market20%
Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement79%
New entrants (1y)2· 1 succeeded
Avg rating4.5★
Avg reviews2,678

Top Detangler Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

£0£38K£76K£114K£151K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

87

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

16%

  • Childs Farm33%
  • Tangle Teezer17%
  • Avon15%
  • CANTU8%
  • Mane 'n Tail7%
  • Vosene4%
  • Open — no brand owns it (7 brands, 16%)

Detangler Spray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume557KCVR13.2%Products19Brands13Top 5 Brands80%OOS Rate2.2%Rating4.5★Reviews2,678Avg BSR#25
13K8KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Detangler Spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • detangling spray188K/yr
  • hair detangler spray63K/yr
  • kids detangler spray42K/yr
  • detangler spray51K/yr
  • detangling spray kids35K/yr
  • hair detangler spray kids21K/yr
  • detangler21K/yr
  • kids hair detangler spray15K/yr
  • hair detangler17K/yr
  • leave in conditioner spray kids14K/yr

What reviews say buyers love and hate about Detangler Spray

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Smell36%

Neutral smell

Quality-Overall11%

Excellent product

Value For Money7%

Good price

Ease Of Use7%

Easy to Use

Soft Feel6%

leaves it feeling soft

What buyers complain about

45% of reviews
Smell11%

I dont like the smell

Functionality-Overall7%

Doesn't work

Leak-Proof4%

it had leaked all over the package as the bottle wasnt securely shut

Adhesion/Stickiness4%

Made hair sticky and dry

Suitability Curly Hair4%

doesn't work for curly thick hairs

Detangler Spray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

9%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
41%
2Smell
24%
3Advertised Vs Actual Product
9%
4Functionality-Overall
7%
5Hair Related
7%

Common Detangler Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Detangler Spray 48/100 on Amazon United Kingdom — Skip it. The niche generates £379K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +3.0% over the last 90 days.
Search demand for Detangler Spray on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.