detangler spray
Skip itPrices mostly outside the sweet spot ($1.79–$11.02) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Market size
Good£379K£379K/yr · 557K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,677.89avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Avg price
Bad£5.15avg listing price — sweet spot $15–$100
Price range
Bad£1.79–£11.02cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, detangler spray is a £379K/yr Amazon United Kingdom market (557K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
detangler spray market data
- Units sold / yr
- 60K–80K
- avg 2,500–3,000/product
- Revenue / yr
- £309K–£412K
- units × avg price
- Conversion rate
- 13.2%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 2.2%
- Avg brand age
- 61 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
87
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
16%
- Childs Farm33%
- Tangle Teezer17%
- Avon15%
- CANTU8%
- Mane 'n Tail7%
- Vosene4%
- Open — no brand owns it (7 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top detangler spray search terms
- detangling spray188K/yr
- hair detangler spray63K/yr
- kids detangler spray42K/yr
- detangler spray51K/yr
- detangling spray kids35K/yr
- hair detangler spray kids21K/yr
- detangler21K/yr
- kids hair detangler spray15K/yr
- hair detangler17K/yr
- leave in conditioner spray kids14K/yr
Top detangler spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Childs Farm Tangle Taming Hair Detangler Spray Heat Styling Protector Strawberry and Mint Children Kids 100ml
Childs Farm£2.894.6★630 rev
Tangle Teezer Detangling Spray for Kids - No Tangles No Tears - Fresh Citrus Scent - Vegan & Cruelty Free Gentle & Quick Detangling
Tangle Teezer£4.604.5★2,595 rev
Avon Kids Detangling Spray Moisturise & Tame Tangles Without Tears Child-friendly Haircare Essential Fruity Scent 200ml (Pack of 2)
Avon£6.214.4★181 rev
Cantu Kids Detangler 177ml
CANTU£3.844.6★18,050 rev
Mane n Tail Detangler Spray The Tangles and Knots Solution Reduce Frizz 355 ml (Pack of 1)
Mane 'n Tail£5.624.6★4,612 rev
Newest
by launch date
Good Bubble Peppa Pig Detangling Spray with Cloudberry (200ml) - Gentle Kids Hair Detangler for Knots - Smooths and Conditions
Good Bubble£2.5710 rev
Bed Head by TIGI Knot This Time Anti-Breakage Hair Detangler Spray Lightweight Detangling Spray for Wet or Dry Hair Reduces Breakage Non-Greasy Finish
Bed Head£9.2658 rev
Avon Kids Detangling Spray Moisturise & Tame Tangles Without Tears Child-friendly Haircare Essential Fruity Scent 200ml (Pack of 2)
Avon£6.21181 rev
Avon Kids Little Monster Detangling Spray Moisturise & Tame Tangles Without Tears Child-friendly Haircare Essential Fruity Mango 200ml (Pack of 2)
Avon£6.20181 rev
Frizz No More 7 in 1 Miracle Spray All-in-One Hair Treatment
Creightons£3.27392 rev
Trending
90-day click momentumBed Head by TIGI Knot This Time Anti-Breakage Hair Detangler Spray Lightweight Detangling Spray for Wet or Dry Hair Reduces Breakage Non-Greasy Finish
Bed Head£9.264.5★
Good Bubble Peppa Pig Detangling Spray with Cloudberry (200ml) - Gentle Kids Hair Detangler for Knots - Smooths and Conditions
Good Bubble£2.574.7★
Vosene Kids Apple & Lemon Head Lice Defence Spray 150ml Conditioning and detangling Natural Head lice Repellent with Tea Tree Leaf citronella and Eucalyptus Oil Helps to Keep headlice at Bay.
Vosene£1.794.7★
Avon Kids Little Monster Detangling Spray Moisturise & Tame Tangles Without Tears Child-friendly Haircare Essential Fruity Mango 200ml (Pack of 2)
Avon£6.204.4★
Childs Farm Tangle Taming Hair Detangler Spray Heat Styling Protector Strawberry and Mint Children Kids 100ml
Childs Farm£2.894.6★
What buyers say about detangler spray
What buyers praise and complain about, mined from review topics.What buyers love
“Neutral smell”
“Excellent product”
“Good price”
“Easy to Use”
“leaves it feeling soft”
“Does what it says”
“Brilliant for curly hair”
“The spray itself seems to do a decent job in defining my little boys curls”
“Perfect for dry hair”
“I find there is less hair breakage”
What buyers complain about
“I dont like the smell”
“Doesn't work”
“it had leaked all over the package as the bottle wasnt securely shut”
“Made hair sticky and dry”
“doesn't work for curly thick hairs”
“Leaves hair greasy”
“Got opened unsealed product”
“Over price for what it is imho”
“Great for long thick hair”
“Beware: NOT the same product as the tried”
Top return reasons
Common questions
- Is detangler spray profitable to sell on Amazon United Kingdom?
- The niche generates £379K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the detangler spray niche?
- 13 brands and 87 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in detangler spray?
- Top complaints mined from reviews: Smell, Functionality-Overall, Leak-Proof. The return rate is 0.0%.
- When does demand for detangler spray peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the detangler spray niche?
- Listings span £1.79–£11.02; the average listing price is £5.15 (sweet spot $15–$100). The average incumbent carries 2,678 reviews — the moat a new listing must climb.