Is dermol 500 lotion profitable to sell on Amazon United Kingdom?

The niche generates £315K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Skip it (44/100).

How competitive is the dermol 500 lotion niche?

8 brands and 87 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in dermol 500 lotion?

Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.1%.

What does it cost to enter the dermol 500 lotion niche?

Listings span £5.40–£16.62; the average listing price is £9.28 (sweet spot $15–$100). The average incumbent carries 6,653 reviews — the moat a new listing must climb.

dermol 500 lotion

Skip it

A concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good£315K

£315K/yr · 384K searches

Avg price

Okay£9.28

avg listing price — sweet spot $15–$100

Review moat

Bad6,652.64

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.2%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Bad84%

top-5 click share — a locked-up shelf

Price range

Bad£5.40–£16.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, dermol 500 lotion is a £315K/yr Amazon United Kingdom market (384K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 44/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

dermol 500 lotion market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: £278K–£371K; units × avg price
Conversion rate: 8.8%
Avg BSR: #103
Page quality: 0%
Prime: 82%
Sponsored: 73%
Out of stock: 4.5%
Avg brand age: 68 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Generic65%
AproDerm13%
E456%
Cetraben6%
ECZMOL3%
Aveeno3%
Open — no brand owns it (2 brands, 4%)

Demand

Weekly Amazon search volume, last 44 weeks — -5.2% search growth over the last 90 days.

Open Trend

Top dermol 500 lotion search terms

dermol 500 lotion178K/yr +3.6%1.6% conv.
dermol57K/yr -17.4%1.3% conv.
dermol 50035K/yr -0.9%0.9% conv.
dermol cream31K/yr -1.4%0.4% conv.
dermol wash18K/yr -8.6%0.6% conv.
dermol 500 lotion 500ml pump19K/yr -55.4%2.6% conv.
dermal 500 lotion7K/yr -1.9%1.5% conv.
dermol 500 lotion 500ml wash8K/yr -18.9%0.9% conv.
dermol lotion6K/yr -4.6%1.3% conv.
dermol cream 500g pump green bottle4K/yr +22.7%0.5% conv.

All search terms

Top dermol 500 lotion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dermol 500 Lotion Moisturising Emollient for Dry & Sensitive Skin Soap Substitute 500ml

Generic£16.621.0★1 rev

Antimicrobial Emollient Lotion Soap Substitute & Moisturising Skin Lotion Emollient Body Wash Bath and Shower Emollientcetraben Moisturising Lotion 500ml for Dry Itchy Sensitive Skin (1PCS)

Generic£16.290.0★0 rev

AproDerm Colloidal Oat Cream 500ml Pump Paraffin Free Vegan 2-in-1 Moisturiser and Soap Substitute for Dry Skin Eczema Dermatitis and Psoriasis

AproDerm£8.244.6★4,394 rev

Cetraben Moisturising Cream For Dry Itchy Sensitive & Eczema-Prone Skin Soothe Moisturise Hydrate & Protect Dermatological Moisturiser Daily Use on the Body Fragrance Free 1 x 475ml

Cetraben£10.174.6★9,359 rev

AproDerm Emollient Cream 500g Pump - 2-in-1 Moisturuser and Soap Substitute Suitable for Dry Skin Eczema Dermatitis & Psoriasis - Vegan

AproDerm£8.344.6★1,074 rev

Newest

by launch date

Dermol 500 Lotion Moisturising Emollient for Dry & Sensitive Skin Soap Substitute 500ml

Generic£16.621 rev

2mo ago

Antimicrobial Emollient Lotion Soap Substitute & Moisturising Skin Lotion Emollient Body Wash Bath and Shower Emollientcetraben Moisturising Lotion 500ml for Dry Itchy Sensitive Skin (1PCS)

Generic£16.290 rev

5mo ago

Aveeno Skin Relief Moisturising Lotion With Soothing Triple Oat Complex & Shea Butter Suitable For Sensitive Skin 72-Hour Intense Hydration Helps Relieve Very Dry and Tight Skin Unscented 500ml

Aveeno£6.9221,695 rev

5y ago

Doublebase Dry Skin Emollient. Clinically Proven Moisturiser for Eczema Psoriasis and Dermatitis Treatment. Body Cream for Dry Skin Relief (Packaging May Vary) 250g Pump Pack

Doublebase£6.748,897 rev

6y ago

Cetraben Moisturising Cream For Dry Itchy Sensitive & Eczema-Prone Skin Soothe Moisturise Hydrate & Protect Dermatological Moisturiser Daily Use on the Body Fragrance Free 1 x 475ml

Cetraben£10.179,359 rev

9y ago

What buyers say about dermol 500 lotion

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry26%

“Long lasting moisturiser”

Quality-Overall12%

“Good quality product that delivers as expected”

Value For Money11%

“Excellent value for money”

Soft Feel6%

“my skin felt softer”

Advertised Vs Actual Product6%

“Exactly as advertised”

Allergies6%

“No more skin irritation”

Suitability Dry Skin4%

“Helps with extremely dry skin”

Absorbency3%

“Absorbs beautifully”

Itch Relief2%

“helps with the itch”

Ease Of Use2%

“easy to use”

What buyers complain about

Allergies20%

“painful red rash”

Smell8%

“This stuff now smells weird”

Moist/Dry8%

“doesn't seem to moisterise at all”

Value For Money5%

“Not worth it”

Oily/Greasy4%

“Very greasy”

Functionality-Overall4%

“Didn't work for me”

Skin Health3%

“Can cause burn sensation with sensitivite skin”

Dispensing Mechanism3%

“in the world's worst dispenser”

Quality-Overall3%

“I wish i knew about the dip in quality before i got this”

Ease Of Use2%

“good cream top plunger doesnt work making it difficult to use”

Top return reasons

Leak-Proof63%

Dispensing Mechanism25%

Defective Material/Parts13%

Common questions

Is dermol 500 lotion profitable to sell on Amazon United Kingdom?: The niche generates £315K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Skip it (44/100).
How competitive is the dermol 500 lotion niche?: 8 brands and 87 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in dermol 500 lotion?: Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.1%.
What does it cost to enter the dermol 500 lotion niche?: Listings span £5.40–£16.62; the average listing price is £9.28 (sweet spot $15–$100). The average incumbent carries 6,653 reviews — the moat a new listing must climb.