Dermatitis Cream
FailDemand is soft, at -34.1% this quarter, so Dermatitis Cream is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £113K/yr127K searches / yr
- 90-day growth
- -34.1%search demand this quarter
- Competition
- 59%top-5 click share · 12 brands · 135 sellers
Flapen Score
Dermatitis Cream against its category
The dotted line is the Beauty average. Past it, Dermatitis Cream is stronger. Inside it, weaker.
Market
The Dermatitis Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dermatitis Cream 127K times last year and spent an estimated £113K. The top 5 brands take 81% of clicks. Demand peaks in Oct–Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 10.8% of those searches ended in a purchase.
Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.
- Searches, last 12 months
- 127K
- Growth, 90 days vs prior 90
- -34.1%
- Conversion, latest week
- 10.8%
- Market size, estimated
- £113Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- dermatitis cream45K searches a year
02 · Price
A sale here is worth £8.18.
Listings sell for £8.18 on average, from £2.67 to £16.81. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £8.18 that is £4K to £6K a year per listing.
- Average price
- £8.18under the $15 to $100 sweet spot
- Price range
- £2.67–£16.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #95 within Body. It carries 3,514 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #95in Body
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,514per listing
- Listings tracked
- 19
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Dermatitis Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
135
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
15%
- Brand 149%
- Brand 210%
- Brand 39%
- Brand 46%
- Brand 56%
- Brand 64%
- Open — no brand owns it (6 brands, 15%)
Demand
Dermatitis Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
Search terms
Top Dermatitis Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dermatitis cream45K/yr
- e45 dermatitis relief cream6K/yr
- e45 eczema relief cream7K/yr
- contact dermatitis cream8K/yr
- perioral dermatitis treatment8K/yr
- perioral dermatitis8K/yr
- dermatitis7K/yr
- e45 eczema repair cream10K/yr
- e45 eczema cream5K/yr
- e45 dermatitis cream5K/yr
Reviews and returns
What reviews say buyers love and hate about Dermatitis Cream
We read the reviews and the return reasons for every product selling here.
“Irritated skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dermatitis Cream questions
Answered from the same tracked data.









