Skip to content

Dermatitis Cream

soft demand (-34.1% this quarter) — Dermatitis Cream doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47

Market size 27Growth 8Conversion 90Competition 44Returns 100Price range 13Avg price 23Brand share 41Review moat 30Quality gap 38
This niche Category average · 2,481 niches

Is Dermatitis Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dermatitis Cream is a £113K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 42/100.

Dermatitis Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -34.1% over the last 90 days and 10.8% of searches end in a purchase.

£113K

revenue / yr

Units sold / yr13K
Search volume / yr-34.1%127K
Conversion rate10.8%
Avg price£8.18

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers12 · 135
Top-5 product click share59%
Open market19%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement89%
New entrants (1y)3· 3 succeeded
Avg rating4.5★
Avg reviews3,514

Top Dermatitis Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£11K£23K£34K£45K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

135

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

15%

  • E4549%
  • Doublebase10%
  • Lyonsleaf9%
  • Eurax6%
  • Kopa Haiku6%
  • Epaderm4%
  • Open — no brand owns it (6 brands, 15%)

Dermatitis Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume127KCVR10.8%Products19Brands12Top 5 Brands81%OOS Rate1.5%Rating4.5★Reviews3,514Avg BSR#95
3K2KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Top Dermatitis Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dermatitis cream45K/yr
  • e45 dermatitis relief cream6K/yr
  • e45 eczema relief cream7K/yr
  • contact dermatitis cream8K/yr
  • perioral dermatitis treatment8K/yr
  • perioral dermatitis8K/yr
  • dermatitis7K/yr
  • e45 eczema repair cream10K/yr
  • e45 eczema cream5K/yr
  • e45 dermatitis cream5K/yr

What reviews say buyers love and hate about Dermatitis Cream

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
Quality-Overall15%

Good quality cheaper than over the counter does what its supposed to do

Allergies10%

the irritation is gone

Value For Money10%

Good value for money

Efficiency9%

Works perfectly

Itch Relief8%

Stops the itch

What buyers complain about

59% of reviews
Allergies22%

Irritated skin

Functionality-Overall11%

The pump doesnt work

Size-Overall6%

is very tight

Itch Relief4%

Didnt take the itching away for hours

Smell3%

Smells chemical

Dermatitis Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

14%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
33%
2Skin Health
10%
3Smell
7%
4Damage/Burn Hair
7%
5Size-Overall
7%

Common Dermatitis Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dermatitis Cream 42/100 on Amazon United Kingdom — Skip it. The niche generates £113K/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -34.1% over the last 90 days.
Search demand for Dermatitis Cream on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 1.9× the quietest.