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Dermatitis Cream

Fail

Demand is soft, at -34.1% this quarter, so Dermatitis Cream is a Fail.

Flapen Score
42
42 / 100
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Market size
£113K/yr127K searches / yr
90-day growth
-34.1%search demand this quarter
Competition
59%top-5 click share · 12 brands · 135 sellers

Flapen Score

Dermatitis Cream against its category

The dotted line is the Beauty average. Past it, Dermatitis Cream is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dermatitis Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dermatitis Cream 127K times last year and spent an estimated £113K. The top 5 brands take 81% of clicks. Demand peaks in Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-34.1%
Conversion, latest week
10.8%
Market size, estimated
£113Ka year
Peak month
November1.9× the quietest month
Top search term
dermatitis cream45K searches a year

02 · Price

A sale here is worth £8.18.

Listings sell for £8.18 on average, from £2.67 to £16.81. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £8.18 that is £4K to £6K a year per listing.

Average price
£8.18under the $15 to $100 sweet spot
Price range
£2.67–£16.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #95 within Body. It carries 3,514 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#95in Body
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,514per listing
Listings tracked
19

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
62 months

Products

Top Dermatitis Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

135

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

15%

  • Brand 149%
  • Brand 210%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (6 brands, 15%)

Demand

Dermatitis Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Dermatitis Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dermatitis cream45K/yr
  • e45 dermatitis relief cream6K/yr
  • e45 eczema relief cream7K/yr
  • contact dermatitis cream8K/yr
  • perioral dermatitis treatment8K/yr
  • perioral dermatitis8K/yr
  • dermatitis7K/yr
  • e45 eczema repair cream10K/yr
  • e45 eczema cream5K/yr
  • e45 dermatitis cream5K/yr

Reviews and returns

What reviews say buyers love and hate about Dermatitis Cream

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Allergies”
0.1%of orders come back
“Irritated skin”
A buyer, on “Allergies”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dermatitis Cream questions

Answered from the same tracked data.