Is dermatitis cream profitable to sell on Amazon United Kingdom?

The niche generates £113K/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -34.1%. Flapen's verdict: Skip it (42/100).

How competitive is the dermatitis cream niche?

12 brands and 135 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in dermatitis cream?

Top complaints mined from reviews: Allergies, Functionality-Overall, Size-Overall. The return rate is 0.1%.

When does demand for dermatitis cream peak?

Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the dermatitis cream niche?

Listings span £2.67–£16.81; the average listing price is £8.18 (sweet spot $15–$100). The average incumbent carries 3,514 reviews — the moat a new listing must climb.

dermatitis cream

Skip it

Soft demand (-34.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,514.11

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£113K

£113K/yr · 127K searches

Avg price

Bad£8.18

avg listing price — sweet spot $15–$100

Price range

Bad£2.67–£16.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-34.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, dermatitis cream is a £113K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 42/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

dermatitis cream market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: £82K–£102K; units × avg price
Conversion rate: 10.8%
Avg BSR: #95
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 1.5%
Avg brand age: 62 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

135

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

15%

E4549%
Doublebase10%
Lyonsleaf9%
Eurax6%
Kopa Haiku6%
Epaderm4%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -34.1% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Open Trend

Top dermatitis cream search terms

dermatitis cream45K/yr -25.1%7.5% conv.
e45 dermatitis relief cream6K/yr +3.2%16.3% conv.
e45 eczema relief cream7K/yr -12.4%13.1% conv.
contact dermatitis cream8K/yr +7.2%5.8% conv.
perioral dermatitis treatment8K/yr -35.6%7.6% conv.
perioral dermatitis8K/yr -40.8%5.0% conv.
dermatitis7K/yr -58.0%3.1% conv.
e45 eczema repair cream10K/yr -65.8%6.7% conv.
e45 eczema cream5K/yr -17.3%9.1% conv.
e45 dermatitis cream5K/yr -39.6%18.5% conv.

All search terms

Top dermatitis cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

E45 Dermatitis Cream 50 ml to Treat Symptoms of Dermatitis or Eczema Relieve Itching and Reduce Inflammation and Redness - Anti-Inflammatory Eczema & Dermatitis Cream - Steroid Free

E45£11.644.5★1,307 rev

E45 Eczema Relief Cream 60g To Treat Symptoms of Eczema Reduces itching and redness Emollient Cream Steroid free

E45£11.494.3★44 rev

Zinc and Calendula Cream 100% Natural - for perioral dermatitis rosacea acne nappy rash cream spots blemishes breakouts rashes (30ml)

Lyonsleaf£10.534.3★1,083 rev

Doublebase Dry Skin Emollient. Clinically Proven Moisturiser for Eczema Psoriasis and Dermatitis Treatment. Body Cream for Dry Skin Relief 100g Tube

Doublebase£4.784.6★8,897 rev

E45 Itch Relief Cream 500g for Eczema Dry Skin & Dermatitis

E45£16.814.6★3,338 rev

Newest

by launch date

Antibacterial Cream Eczema Cream Itch Relief Cream Fast Relief for Dermatitis Itchy Rashes Psoriasis Ointment Relieves Itchy Skin

MUPMEN£8.4524 rev

4mo ago

Antifungal Cream for Scalp & Body Skin: Suitable for Athletes Foot Ringworm Jock Itch Tinea Versicolor & Seborrheic Dermatitis Gentle and Effective Plant-Based Formula 20g

Kopa Haiku£9.60502 rev

6mo ago

Seborrheic Dermatitis & Psoriasis Face Cream: Soothing Natural Formula Treatment for Face Scalp & Chest with 12 Botanical Extracts Ceramides & Shea Butter Steroid-Free

Kopa Haiku£14.57207 rev

8mo ago

E45 Eczema Relief Cream 60g To Treat Symptoms of Eczema Reduces itching and redness Emollient Cream Steroid free

E45£11.4944 rev

1y ago

Pinewoods Fast Acting Hydrocortisone Cream 1% w/w Bite and Sting Cream Mosquito and Bee Sting Treatment Itchy Skin and Redness Solution 3 x 10g Tubes for Eczema and Irritation

Generic£6.491,946 rev

1y ago

What buyers say about dermatitis cream

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Good quality cheaper than over the counter does what its supposed to do”

Allergies10%

“the irritation is gone”

Value For Money10%

“Good value for money”

Efficiency9%

“Works perfectly”

Itch Relief8%

“Stops the itch”

Advertised Vs Actual Product6%

“as advertised”

Smell5%

“Love the smell”

Moist/Dry5%

“Very good moisturiser”

Soft Feel3%

“now it's smooth as”

Ease Of Use2%

“Effective with consistent use”

What buyers complain about

Allergies22%

“Irritated skin”

Functionality-Overall11%

“The pump doesnt work”

Size-Overall6%

“is very tight”

Itch Relief4%

“Didnt take the itching away for hours”

Smell3%

“Smells chemical”

Moist/Dry3%

“I found this product drying”

Durability3%

“doesnt last more than a few hours”

Value For Money2%

“a bit pricey”

Skin Health2%

“Be careful and patch test when using this product - had a flare up and my skin was hot and burning after using this”

Sensitivity-Overall2%

“Very sore and painful”

Top return reasons

Functionality-Overall33%

Skin Health10%

Smell7%

Damage/Burn Hair7%

Size-Overall7%

Advertised Vs Actual Product7%

Itch Relief7%

Flammable7%

Product Condition7%

Compatibility-Overall7%

Common questions

Is dermatitis cream profitable to sell on Amazon United Kingdom?: The niche generates £113K/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -34.1%. Flapen's verdict: Skip it (42/100).
How competitive is the dermatitis cream niche?: 12 brands and 135 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in dermatitis cream?: Top complaints mined from reviews: Allergies, Functionality-Overall, Size-Overall. The return rate is 0.1%.
When does demand for dermatitis cream peak?: Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the dermatitis cream niche?: Listings span £2.67–£16.81; the average listing price is £8.18 (sweet spot $15–$100). The average incumbent carries 3,514 reviews — the moat a new listing must climb.