Is dermablend profitable to sell on Amazon United Kingdom?

The niche generates £46K/yr across 33 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is +47.6%. Flapen's verdict: Worth a look (53/100).

How competitive is the dermablend niche?

23 brands and 52 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in dermablend?

Top complaints mined from reviews: Coverage, Quality-Overall, Color. The return rate is 0.4%.

When does demand for dermablend peak?

Demand peaks in May–Jun–Jul; the busiest month runs 2.1× the quietest.

What does it cost to enter the dermablend niche?

Listings span £3.47–£14.22; the average listing price is £8.43 (sweet spot $15–$100). The average incumbent carries 1,417 reviews — the moat a new listing must climb.

dermablend

Worth a look

Shows beatable incumbent ratings (3.7★), but prices mostly outside the sweet spot ($3.47–$14.22) keeps it on the watch list.

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Growth

Good+47.6%

90-day search growth — must beat 0% to launch

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,416.55

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Avg price

Bad£8.43

avg listing price — sweet spot $15–$100

Market size

Bad£46K

£46K/yr · 149K searches

Price range

Bad£3.47–£14.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Quality Gap Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, dermablend is a £46K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

dermablend market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £42K–£51K; units × avg price
Conversion rate: 3.7%
Avg BSR: #258
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 15.2%
Avg brand age: 31 months
Avg seller age: 147 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

Top-5 brand share

76%

Top 20: 97%

Top-5 click share

51%

Top 20: 85%

Open market

24%

Dermacol50%
UniiWeel11%
LIPPAI6%
YFKEJI3%
Catrice Cosmetics3%
AurolaGlow3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +47.6% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.1×

Open Trend

Top dermablend search terms

tattoo cover up makeup52K/yr +62.6%3.1% conv.
tattoo cover up19K/yr +53.7%1.8% conv.
dermacol15K/yr +4.2%1.8% conv.
dermacol full coverage foundation14K/yr -1.1%2.9% conv.
waterproof tattoo cover up9K/yr +45.8%1.3% conv.
tattoo concealer6K/yr +90.0%3.5% conv.
tatoo cover make up6K/yr +86.9%3.8% conv.
camouflage makeup for scars nhs6K/yr +71.9%1.1% conv.
scar covering makeup6K/yr +52.2%3.4% conv.
camouflage makeup5K/yr +68.8%1.7% conv.

All search terms

Top dermablend products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dermacol Full Coverage Foundation | Long Lasting Waterproof Makeup Cover Cream SPF30 | Hypoallergenic & Light Weight Liquid | Tattoo Acne Spots Under-eye Skin Cover-up | 218 30g

Dermacol£10.674.0★2,042 rev

Dermacol - Full Coverage Matte Foundation with SPF 30 Waterproof Foundation for Oily Skin Acne & Under Eye Bags Long-Lasting Makeup 30g - Shade 208

Dermacol£10.634.0★6,335 rev

Waterproof Tattoo Cover Up Makeup - Full Coverage Body Concealer for Bruises and Tattoos Long-Lasting Natural Formula Matches All Skin Tones for Men and Women

UniiWeel£9.534.0★44 rev

Tattoo Cover Up Cream Natural Tattoo Concealer for All Skin Tones

LIPPAI£13.601.0★4 rev

Dermacol - Full Coverage Matte Foundation with SPF 30 Waterproof Foundation for Oily Skin Acne & Under Eye Bags Long-Lasting Makeup 30g - Shade 210

Dermacol£10.594.2★6,806 rev

Newest

by launch date

Do Not Buy Tattoo Cover Up 100Pack

LIPPAI£14.131 rev

2mo ago

Waterproof Body Concealer&Leg Foundation High Coverage Body Makeup Full Coverage Waterproof Tattoo Cover Up Cream Effectively Conceals Tattoos Scars Varicose Veins Sweat-Resistant Natural Look

HurPae£7.052 rev

2mo ago

Waterproof Tattoo Cover Up Makeup Full Coverage Body Concealer Long-Lasting Cruelty-Free Formula Matches All Skin Tones for Covering Tattoos & Bruises for Men & Women Body Makeup

AurolaGlow£8.0535 rev

4mo ago

10 Pcs Waterproof Tattoo Cover Up Patch Ultra Thin Breathable Skin Concealer for Tattoos Scars Birthmarks Dark Skin Tone Long Lasting Cut To Fit

Axafazup£3.825 rev

4mo ago

Tattoo Cover Up Makeup Full Concealer Coverage Waterproof Tattoo & Scar Concealer Makeup Long-Lasting Body Foundation for Scars Bruises Tattoos for Men and Women 2 Color Set

ICEROSEE£8.0311 rev

5mo ago

What buyers say about dermablend

What buyers praise and complain about, mined from review topics.

What buyers love

Coverage27%

“Great natural coverage”

Quality-Overall19%

“Excellent product”

Water Resistance6%

“it is completely waterproof”

Ease Of Use5%

“Easy to use”

Suitability Combination Skin5%

“Covered my spider veins and blends well”

Value For Money4%

“I highly recommend this product at a great price as well”

Durability4%

“Lasts all day”

Color2%

“2 colours make it easy to premix to the exact skin colour you are applying it to”

Advertised Vs Actual Product2%

“As described”

Gifting Purpose2%

“Great gift”

What buyers complain about

Coverage11%

“Awful thick unnatural coverage”

Quality-Overall9%

“Not the best l have bought”

Color7%

“I found it doesn't work and the colour is dark and runny”

Functionality-Overall7%

“Expected great things but didnt help me”

Ease Of Use6%

“took some effort to get out”

Symptom Reduction5%

“the results was not satisfactory”

Value For Money4%

“A little expensive”

Allergies4%

“Within a minute or so stinging and irritating”

Size-Overall3%

“it's very small”

Smell2%

“Does not smell nice at all”

Top return reasons

Color19%

Functionality-Overall15%

Coverage15%

Advertised Vs Actual Product9%

Product Condition6%

Leak-Proof4%

Quality-Overall4%

Defective Material/Parts4%

Adhesion/Stickiness3%

Texture/Consistency-Overall3%

Common questions

Is dermablend profitable to sell on Amazon United Kingdom?: The niche generates £46K/yr across 33 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is +47.6%. Flapen's verdict: Worth a look (53/100).
How competitive is the dermablend niche?: 23 brands and 52 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in dermablend?: Top complaints mined from reviews: Coverage, Quality-Overall, Color. The return rate is 0.4%.
When does demand for dermablend peak?: Demand peaks in May–Jun–Jul; the busiest month runs 2.1× the quietest.
What does it cost to enter the dermablend niche?: Listings span £3.47–£14.22; the average listing price is £8.43 (sweet spot $15–$100). The average incumbent carries 1,417 reviews — the moat a new listing must climb.