Dermablend
Dermablend shows beatable incumbent ratings (3.7★), but prices mostly outside the sweet spot ($3.47–$14.22) keeps it on the watch list.
Flapen Score
Top 22% of 2,481 Beauty niches · +6 vs the category median of 47
Is Dermablend profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dermablend is a £46K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.
Dermablend: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +47.6% over the last 90 days and 3.7% of searches end in a purchase.
£46K
revenue / yr
Who owns the niche?
The top 5 brands hold 76% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.7★ — the gap to enter on.
0/100
page quality · 33 products
Top Dermablend products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dermacol Full Coverage Foundation | Long Lasting Waterproof Makeup Cover Cream SPF30 | Hypoallergenic & Light Weight Liquid | Tattoo Acne Spots Under-eye Skin Cover-up | 218 30g
- Price
- £10.67
- Rating
- 4.0/5
- Reviews
- 2,042
- Age
- 9y ago
Dermacol - Full Coverage Matte Foundation with SPF 30 Waterproof Foundation for Oily Skin Acne & Under Eye Bags Long-Lasting Makeup 30g - Shade 208
- Price
- £10.63
- Rating
- 4.0/5
- Reviews
- 6,335
- Age
- 10y ago
Waterproof Tattoo Cover Up Makeup - Full Coverage Body Concealer for Bruises and Tattoos Long-Lasting Natural Formula Matches All Skin Tones for Men and Women
- Price
- £9.53
- Rating
- 4.0/5
- Reviews
- 44
- Age
- 8mo ago
Tattoo Cover Up Cream Natural Tattoo Concealer for All Skin Tones
- Price
- £13.60
- Rating
- 1.0/5
- Reviews
- 4
- Age
- 7mo ago
Dermacol - Full Coverage Matte Foundation with SPF 30 Waterproof Foundation for Oily Skin Acne & Under Eye Bags Long-Lasting Makeup 30g - Shade 210
- Price
- £10.59
- Rating
- 4.2/5
- Reviews
- 6,806
- Age
- 11y ago
Trending
90-day click momentum
Do Not Buy Tattoo Cover Up 100Pack
- Price
- £14.13
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 2mo ago
Tattoo Cover Up Cream Natural Tattoo Concealer for All Skin Tones
- Price
- £13.60
- Rating
- 1.0/5
- Reviews
- 4
- Age
- 7mo ago
Waterproof Body Concealer&Leg Foundation High Coverage Body Makeup Full Coverage Waterproof Tattoo Cover Up Cream Effectively Conceals Tattoos Scars Varicose Veins Sweat-Resistant Natural Look
- Price
- £7.05
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Waterproof Tattoo Cover Up Makeup Full Coverage Body Concealer Long-Lasting Cruelty-Free Formula Matches All Skin Tones for Covering Tattoos & Bruises for Men & Women Body Makeup
- Price
- £8.05
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 4mo ago
10 Pcs Waterproof Tattoo Cover Up Patch Ultra Thin Breathable Skin Concealer for Tattoos Scars Birthmarks Dark Skin Tone Long Lasting Cut To Fit
- Price
- £3.82
- Rating
- 3.0/5
- Reviews
- 5
- Age
- 4mo ago
Newest
by launch dateDo Not Buy Tattoo Cover Up 100Pack
- Price
- £14.13
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 2mo ago
Waterproof Body Concealer&Leg Foundation High Coverage Body Makeup Full Coverage Waterproof Tattoo Cover Up Cream Effectively Conceals Tattoos Scars Varicose Veins Sweat-Resistant Natural Look
- Price
- £7.05
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Waterproof Tattoo Cover Up Makeup Full Coverage Body Concealer Long-Lasting Cruelty-Free Formula Matches All Skin Tones for Covering Tattoos & Bruises for Men & Women Body Makeup
- Price
- £8.05
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 4mo ago
10 Pcs Waterproof Tattoo Cover Up Patch Ultra Thin Breathable Skin Concealer for Tattoos Scars Birthmarks Dark Skin Tone Long Lasting Cut To Fit
- Price
- £3.82
- Rating
- 3.0/5
- Reviews
- 5
- Age
- 4mo ago
Tattoo Cover Up Makeup Full Concealer Coverage Waterproof Tattoo & Scar Concealer Makeup Long-Lasting Body Foundation for Scars Bruises Tattoos for Men and Women 2 Color Set
- Price
- £8.03
- Rating
- 3.5/5
- Reviews
- 11
- Age
- 5mo ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
23 rising
Sellers
52
Top-5 brand share
76%
Top 20: 97%
Top-5 click share
51%
Top 20: 85%
Open market
24%
- Dermacol50%
- UniiWeel11%
- LIPPAI6%
- YFKEJI3%
- Catrice Cosmetics3%
- AurolaGlow3%
Dermablend demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.1×
Top Dermablend search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tattoo cover up makeup52K/yr
- tattoo cover up19K/yr
- dermacol15K/yr
- dermacol full coverage foundation14K/yr
- waterproof tattoo cover up9K/yr
- tattoo concealer6K/yr
- tatoo cover make up6K/yr
- camouflage makeup for scars nhs6K/yr
- scar covering makeup6K/yr
- camouflage makeup5K/yr
What reviews say buyers love and hate about Dermablend
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Great natural coverage”
“Excellent product”
“it is completely waterproof”
“Easy to use”
“Covered my spider veins and blends well”
What buyers complain about
60% of reviews“Awful thick unnatural coverage”
“Not the best l have bought”
“I found it doesn't work and the colour is dark and runny”
“Expected great things but didnt help me”
“took some effort to get out”
Dermablend return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
35%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dermablend questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
