Dermablend

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +47.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months

149K

Growth, 90 days vs prior 90

+47.6%

Conversion, latest week

3.7%

Market size, estimated

£46Ka year

Peak month

June2.1× the quietest month

Top search term

tattoo cover up makeup52K searches a year

Listings sell for £8.43 on average, from £3.47 to £14.22. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.43 that is £843 to £2K a year per listing.

Average price

£8.43under the $15 to $100 sweet spot

Price range

£3.47–£14.22

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£843–£2K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #258 within Make-up. It carries 1,417 reviews at 3.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

15.2%

Average rank

#258in Make-up

Average rating

3.73 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,417per listing

Listings tracked

33

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

2Amazon's first-year sales bar

Average brand age

31 months