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Derma Roller

Fail

Prices span $3.38–$10.59, mostly outside the sweet spot, so Derma Roller is a Fail.

Flapen Score
42
42 / 100
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Market size
£436K/yr684K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
87%top-5 click share · 9 brands · 29 sellers

Flapen Score

Derma Roller against its category

The dotted line is the Beauty average. Past it, Derma Roller is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Derma Roller market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Derma Roller 684K times last year and spent an estimated £436K. The top 5 brands take 89% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 684K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £436K a year.

Searches, last 12 months
684K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
8.8%
Market size, estimated
£436Ka year
Peak month
January1.4× the quietest month
Top search term
derma roller355K searches a year

02 · Price

A sale here is worth £7.26.

Listings sell for £7.26 on average, from £3.38 to £10.59. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £7.26 that is £22K to £29K a year per listing.

Average price
£7.26under the $15 to $100 sweet spot
Price range
£3.38–£10.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£22K–£29K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1 within Hair Loss Prevention. It carries 6,754 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1in Hair Loss Prevention
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,754per listing
Listings tracked
11

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Derma Roller products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.

£0£44K£87K£131K£174K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

29

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

87%

Top 20: 100%

Open market

7%

  • Red-Blooded28%
  • URAQT27%
  • Lexi White Beauty18%
  • Koi Beauty11%
  • Diswoe5%
  • Dr.roller4%
  • Open — no brand owns it (3 brands, 7%)

Demand

Derma Roller search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Derma Roller search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • derma roller355K/yr
  • derma roller for hair growth64K/yr
  • microneedling roller56K/yr
  • dermaroller39K/yr
  • micro needling roller26K/yr
  • beard roller23K/yr
  • derma roller 0.5mm18K/yr
  • dermaroller for hair growth19K/yr
  • beard roller for growth17K/yr
  • scalp derma roller9K/yr

Reviews and returns

What reviews say buyers love and hate about Derma Roller

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Durability”
0.4%of orders come back
“broke after second use :”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Derma Roller questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data