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Deodorant Womens Multipack

brand-locked demand (top 5 brands take 100% of clicks) — Deodorant Womens Multipack doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47

Market size 14Growth 54Conversion 86Competition 53Returns 100Price range 29Avg price 31Brand share 0Review moat 67Quality gap 19
This niche Category average · 2,481 niches

Is Deodorant Womens Multipack profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Deodorant Womens Multipack is a £54K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Deodorant Womens Multipack: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +26.0% over the last 90 days and 9.7% of searches end in a purchase.

£54K

revenue / yr

Units sold / yr10K
Search volume / yr+26.0%57K
Conversion rate9.7%
Avg price£9.77

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 151
Top-5 product click share53%
Open market0%
Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement52%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews817

Top Deodorant Womens Multipack products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£11K£16K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

151

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

0%

  • Dove69%
  • Sure24%
  • NIVEA4%
  • homeshop30002%
  • Mitchum1%

Deodorant Womens Multipack demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume57KCVR9.7%Products27Brands5Top 5 Brands100%OOS Rate4.4%Rating4.7★Reviews817Avg BSR#188
2K1KSpike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26

Top Deodorant Womens Multipack search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dove invisible dry deodorant for women18K/yr
  • sure invisible deodorant women11K/yr
  • dove invisible dry9K/yr
  • deodorant womens multipack6K/yr
  • dove invisible dry stick5K/yr
  • sure invisible4K/yr
  • invisible deodorant for women4K/yr

What reviews say buyers love and hate about Deodorant Womens Multipack

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Smell32%

Nice clean smell

Value For Money17%

GOOD VALUE

Quality-Overall16%

Excellent product

Advertised Vs Actual Product10%

AS DESCRIBED

Moist/Dry4%

It dries quickly

What buyers complain about

67% of reviews
Allergies14%

Severe irritation

Smell11%

Overpowering fragrance

Moist/Dry11%

arrived really dry

Size-Overall7%

too big for travel

Quality-Overall4%

Absolute load of rubbish

Deodorant Womens Multipack return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
35%
2Advertised Vs Actual Product
35%
3Defective Material/Parts
15%
4Protection
8%
5Functionality-Overall
4%

Common Deodorant Womens Multipack questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Deodorant Womens Multipack 45/100 on Amazon United Kingdom — Skip it. The niche generates £54K/yr across 27 tracked products. Search demand moved +26.0% over the last 90 days.
Deodorant Womens Multipack buyers on Amazon United Kingdom complain most about Allergies, Smell, Moist/Dry, the themes mined from the niche's reviews. Its return rate is 0.0%.