deodorant womens multipack
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Review moat
Good817.3avg incumbent reviews — the moat a new listing must climb
Growth
Good+26.0%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.77avg listing price — sweet spot $15–$100
Price range
Okay£1.52–£20.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£54K£54K/yr · 57K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, deodorant womens multipack is a £54K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
deodorant womens multipack market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £78K–£98K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #188
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 52%
- Out of stock
- 4.4%
- Avg brand age
- 68 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
151
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 91%
Open market
0%
- Dove69%
- Sure24%
- NIVEA4%
- homeshop30002%
- Mitchum1%
Demand
Weekly Amazon search volume, last 45 weeks — +26.0% search growth over the last 90 days.Top deodorant womens multipack search terms
- dove invisible dry deodorant for women18K/yr
- sure invisible deodorant women11K/yr
- dove invisible dry9K/yr
- deodorant womens multipack6K/yr
- dove invisible dry stick5K/yr
- sure invisible4K/yr
- invisible deodorant for women4K/yr
Top deodorant womens multipack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dove Advanced Care Invisible Dry Anti-Perspirant Cream Womens Deodorant Stick with pro-ceramide technology for 72 hours sweat protection 50 ml
Dove£2.104.6★748 rev
Dove Advanced Care Invisible Dry Anti-Perspirant Aerosol 150 ml
Dove£1.944.7★3,082 rev
Dove Invisible Dry Antiperspirant Spray provides up to 48 hours of sweat protection and moisturises the skin - 6 x 250ml - Beneficial Packaging
Dove£17.494.7★73 rev
Sure Nonstop Protection Invisible Aqua Anti-Perspirant Aerosol 150 ml
Sure£1.784.7★356 rev
Dove Advanced Care Invisible Dry Anti-perspirant Deodorant pack of 6 with Triple Moisturising technology roll-on for 48 hours of protection 50 ml
Dove£10.624.6★531 rev
Newest
by launch date
Dove Advanced Care Anti-Perspirant Cream Invisible Dry Pack of 3 Deodorant for Women with Pro-Ceramide Technology for 72 Hours of Protection Against Sweat 50 ml
Dove£11.1739 rev
Dove Advanced Care Anti-Perspirant Cream Invisible Dry Pack of 5 Deodorant for Women with Pro-Ceramide Technology for 72 Hours of Protection Against Sweat 50 ml
Dove£17.2939 rev
Dove Advanced Care Anti-Perspirant Cream Invisible Dry Pack of 6 Deodorant for Women with Pro-Ceramide Technology for 72 Hours of Protection Against Sweat 50 ml
Dove£18.0839 rev
Dove Advanced Care Invisible Dry Anti-Perspirant Cream Womens Deodorant Stick with pro-ceramide technology for 72 hours sweat protection 50 ml
Dove£2.10748 rev
Sure Nonstop Protection Invisible Pure Anti-Perspirant Cream Womens Deodorant Stick with Body Heat Activated technology and white mark protection for 72 hour odour and sweat protection 6x 50 ml
Sure£17.31141 rev
Trending
90-day click momentumDove Advanced Care Anti-Perspirant Cream Invisible Dry Pack of 6 Deodorant for Women with Pro-Ceramide Technology for 72 Hours of Protection Against Sweat 50 ml
Dove£18.084.7★
Dove Advanced Care Anti-Perspirant Cream Invisible Dry Pack of 5 Deodorant for Women with Pro-Ceramide Technology for 72 Hours of Protection Against Sweat 50 ml
Dove£17.294.7★
Sure Nonstop Protection Invisible Aqua Anti-Perspirant Aerosol 150 ml
Sure£1.784.7★
Sure Nonstop Protection Invisible Pure Anti-Perspirant Cream Womens Deodorant Stick with Body Heat Activated technology and white mark protection for 72 hour odour and sweat protection 6x 50 ml
Sure£17.314.8★
Dove Advanced Care Anti-Perspirant Cream Invisible Dry Pack of 3 Deodorant for Women with Pro-Ceramide Technology for 72 Hours of Protection Against Sweat 50 ml
Dove£11.174.7★
What buyers say about deodorant womens multipack
What buyers praise and complain about, mined from review topics.What buyers love
“Nice clean smell”
“GOOD VALUE”
“Excellent product”
“AS DESCRIBED”
“It dries quickly”
“effective at 100%”
“Easy to use”
“no irritation”
“Sure nonstop protection”
“Doesnt stain my clothes”
What buyers complain about
“Severe irritation”
“Overpowering fragrance”
“arrived really dry”
“too big for travel”
“Absolute load of rubbish”
“However lost a star because it lasts 5 minutes”
“This however doesn't work”
“Could not be used”
“Leaves marks on clothing”
“too powdery”
Top return reasons
Common questions
- Is deodorant womens multipack profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 27 tracked products. 90-day search growth is +26.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the deodorant womens multipack niche?
- 5 brands and 151 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in deodorant womens multipack?
- Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.0%.
- What does it cost to enter the deodorant womens multipack niche?
- Listings span £1.52–£20.55; the average listing price is £9.77 (sweet spot $15–$100). The average incumbent carries 817 reviews — the moat a new listing must climb.