Deodorant Womens

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months

2.9M

Growth, 90 days vs prior 90

+24.5%

Conversion, latest week

9.7%

Market size, estimated

£1.1Ma year

Peak month

July1.8× the quietest month

Top search term

deodorant womens1.1M searches a year

Listings sell for £3.88 on average, from £1.23 to £17.08. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At £3.88 that is £23K to £31K a year per listing.

Average price

£3.88under the $15 to $100 sweet spot

Price range

£1.23–£17.08

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

300K–400K

Units per listing a year

6,000–8,000

Revenue per listing a year

£23K–£31K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

51% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Bath & Body. It carries 1,995 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

51%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#98in Bath & Body

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,995per listing

Listings tracked

45

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

72 months