Deodorant Womens
Deodorant Womens clears our launch bar: a $1.1M/yr market growing +24.5% this quarter with returns at 0.0%.
Flapen Score
Top 11% of 2,481 Beauty niches · +10 vs the category median of 47
Is Deodorant Womens profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Deodorant Womens is a £1.1M/yr Amazon United Kingdom market (2.9M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 57/100.
Deodorant Womens: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +24.5% over the last 90 days and 9.7% of searches end in a purchase.
£1.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 45 products
Top Deodorant Womens products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mitchum Women Triple Odor Defense 48HR Protection Deodorant Spray & Antiperspirant (200ml) Powder Fresh
- Price
- £1.93
- Rating
- 4.6/5
- Reviews
- 3,324
- Age
- 12y ago
Dove Powder Soft Womens Antiperspirant Deodorant Cream Stick for 48 hour sweat protection and long-lasting fragrance with moisturising cream 50 ml
- Price
- £1.81
- Rating
- 4.7/5
- Reviews
- 1,062
- Age
- 1y ago
Soft & Gentle Fresh Blossom Antiperspirant Deodorant Spray 250ml
- Price
- £1.51
- Rating
- 4.7/5
- Reviews
- 1,338
- Age
- 4y ago
NIVEA Pearl & Beauty Anti-Perspirant Deodorant Spray (250ml) Womens Deodorant Spray with 72H Sweat and Odour Protection Anti-Perspirant for Women with Pearl Extracts
- Price
- £2.12
- Rating
- 4.7/5
- Reviews
- 719
- Age
- 4y ago
Revlon Mitchum Women Triple Odor Defense 48HR Protection Deodorant Stick and Antiperspirant Pure Fresh Dermatologist Tested 41 g (Pack of 1)
- Price
- £2.61
- Rating
- 4.6/5
- Reviews
- 7,458
- Age
- 11y ago
Trending
90-day click momentum
Dove Advanced Care Go Fresh Pear & Aloe Vera Scent Anti-Perspirant Aerosol Womens Deodorant Spray with Pro-Ceramide technology for 72 hour protection against sweat and odour 200 ml
- Price
- £2.78
- Rating
- 4.7/5
- Reviews
- 3,082
- Age
- 3y ago
Dove Lavender & Camomile Whole Body Deodorant Spray 0% aluminium deodorant for all-day odour control 150 ml
- Price
- £2.82
- Rating
- 4.2/5
- Reviews
- 172
- Age
- 1y ago
NIVEA Black & White Invisible Anti-Perspirant Spray (150ml) 72hr Anti-Sweat Womens Deodorant Spray No Stains on Black and White Clothes
- Price
- £1.52
- Rating
- 4.8/5
- Reviews
- 395
- Age
- 10y ago
Soft & Gentle Fresh Blossom Antiperspirant Deodorant Spray 250ml
- Price
- £1.51
- Rating
- 4.7/5
- Reviews
- 1,338
- Age
- 4y ago
Sure Nonstop Protection Invisible Aqua Anti-Perspirant Aerosol 150 ml
- Price
- £1.78
- Rating
- 4.7/5
- Reviews
- 356
- Age
- 4y ago
Newest
by launch dateDove Lavender & Camomile Whole Body Deodorant Spray 0% aluminium deodorant for all-day odour control 150 ml
- Price
- £2.82
- Rating
- 4.2/5
- Reviews
- 172
- Age
- 1y ago
Mitchum Women Ultimate 72H Aerosol Bright Floral 250ml (Pack of 6)
- Price
- £13.24
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 1y ago
Dove Powder Soft Womens Antiperspirant Deodorant Cream Stick for 48 hour sweat protection and long-lasting fragrance with moisturising cream 50 ml
- Price
- £1.81
- Rating
- 4.7/5
- Reviews
- 1,062
- Age
- 1y ago
Dove Advanced Care Invisible Dry Anti-Perspirant Cream Womens Deodorant Stick with pro-ceramide technology for 72 hours sweat protection 50 ml
- Price
- £2.10
- Rating
- 4.6/5
- Reviews
- 748
- Age
- 1y ago
Dove Classic Fresh Anti-Perspirant Cream Womens Deodorant Stick with moisturising cream for 48 hour sweat protection and long-lasting fragrance 50 ml
- Price
- £1.68
- Rating
- 4.7/5
- Reviews
- 655
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
180
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
41%
Top 20: 81%
Open market
4%
- Mitchum21%
- Dove21%
- Sure18%
- NIVEA16%
- Soft & Gentle16%
- NIVEA MEN3%
- Open — no brand owns it (4 brands, 4%)
Deodorant Womens demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul · busiest ÷ quietest = 1.8×
Top Deodorant Womens search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- deodorant womens1.1M/yr
- deodorant624K/yr
- womens deodorant spray167K/yr
- antiperspirant women105K/yr
- womens deodorant127K/yr
- deodrant90K/yr
- deodorant women63K/yr
- soft and gentle deodorant spray65K/yr
- deodorant womens spray67K/yr
- nivea deodorant for women75K/yr
What reviews say buyers love and hate about Deodorant Womens
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Clean fresh scent”
“Excellent value for money”
“Great, consistent product”
“True to picture”
“Dries quickly”
What buyers complain about
58% of reviews“Dont like the scent”
“Severe irritation”
“Expensive”
“Doesn't work”
“Broke after a few uses”
Deodorant Womens return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Deodorant Womens questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
