deodorant wipes
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+115.2%90-day search growth — must beat 0% to launch
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay2,600avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.43–£19.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.64avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad£48K£48K/yr · 64K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, deodorant wipes is a £48K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
deodorant wipes market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £43K–£52K
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 6.0%
- Avg brand age
- 46 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
7
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
2%
- SWEATBLOCK43%
- INEOS Hygienics23%
- Perspi-Shield15%
- krishome9%
- freshWIPES7%
- PureDew2%
- Open — no brand owns it (1 brand, 2%)
Demand
Weekly Amazon search volume, last 50 weeks — +115.2% search growth over the last 90 days.Top deodorant wipes search terms
- deodorant wipes31K/yr
- sweat block wipes12K/yr
- sweat wipes7K/yr
- deodorant wipes for women9K/yr
- sweatblock wipes4K/yr
Top deodorant wipes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SweatBlock Clinical Strength Deodorant Antiperspirant Wipes - Treat Hyperhidrosis & Excessive Sweat - Men Women & Teens - 7 Days of Sweat Protection Per Wipe - Dermatologist Tested Unscented 10 ct
SWEATBLOCK£15.924.1★21,805 rev
INEOS Skin Science Deo Wipes - 15 wipes - All Day + All Night Freshness + Protection -Mandarin + Sandalwood - On-the-go Freshness - With SkinActiv Cooling Tech - Plant Powered
INEOS Hygienics£1.454.4★62 rev
Perspi-Guard Antiperspirant & Deodorant Body Wipes for Adults Travel Wipes for Women & Men - Camping No Shower Travel Essentials 1-Pack
Perspi-Shield£4.334.3★678 rev
krishome Travel Body Wipes 50 pieces of antiperspirant deodorant wipes individually sweating and travel to clean skin for female male teenagersGym Backpacking Camping Homeless Supplies (50)
krishome£7.673.9★60 rev
INEOS Skin Science Deo Wipes - 15 wipes - All Day + All Night Freshness + Protection - Geranium + Mint - On-the-go Freshness - With SkinActiv Cooling Tech - Plant Powered
INEOS Hygienics£1.434.1★35 rev
Newest
by launch date
Deodorant Wipes 20 Individually Wrapped Lemon Scent Body Wipes | Deodorant Wipes for Women & Men | Travel Deodorant Anti Sweat On-the-Go Freshness | Post-Gym Hygiene
PureDew£10.5111 rev
FreshWipes Antibacterial Body Wet Wipes For Adults 1 Pack (12 Wipes) - Coconut Breeze - Extra Large Biodegradable - Dermatologically Tested & Suitable for the Elderly or Disabled - Great for Camping
freshWIPES£5.292,647 rev
INEOS Skin Science Deo Wipes - 15 wipes - All Day + All Night Freshness + Protection -Mandarin + Sandalwood - On-the-go Freshness - With SkinActiv Cooling Tech - Plant Powered
INEOS Hygienics£1.4562 rev
INEOS Skin Science Deo Wipes - 15 wipes - All Day + All Night Freshness + Protection - Geranium + Mint - On-the-go Freshness - With SkinActiv Cooling Tech - Plant Powered
INEOS Hygienics£1.4335 rev
krishome Travel Body Wipes 50 pieces of antiperspirant deodorant wipes individually sweating and travel to clean skin for female male teenagersGym Backpacking Camping Homeless Supplies (50)
krishome£7.6760 rev
Trending
90-day click momentumFreshWipes Antibacterial Body Wet Wipes For Adults 1 Pack (12 Wipes) - Coconut Breeze - Extra Large Biodegradable - Dermatologically Tested & Suitable for the Elderly or Disabled - Great for Camping
freshWIPES£5.294.7★
Deodorant Wipes 20 Individually Wrapped Lemon Scent Body Wipes | Deodorant Wipes for Women & Men | Travel Deodorant Anti Sweat On-the-Go Freshness | Post-Gym Hygiene
PureDew£10.514.7★
FreshWipes Mini Antibacterial Body Wipes for Adults 1 Pack (10 Wipes) - Biodegradable Wet-Wipes - Dermatologically Tested & Suitable for the Elderly or Disabled - Great for Camping (Coconut Breeze)
freshWIPES£3.314.6★
SweatBlock Face Antiperspirant Wipes for Men & Women Clinically Tested Formula Controls Facial Sweat Oil and Shine Helps Makeup Last Longer Enriched with Vitamin E 15 Individually Wrapped Wipes
SWEATBLOCK£16.413.4★
INEOS Skin Science Deo Wipes - 15 wipes - All Day + All Night Freshness + Protection -Mandarin + Sandalwood - On-the-go Freshness - With SkinActiv Cooling Tech - Plant Powered
INEOS Hygienics£1.454.4★
What buyers say about deodorant wipes
What buyers praise and complain about, mined from review topics.What buyers love
“Smells like lemon”
“Excellent product”
“They clean really well”
“Gentle skin wipes”
“a good size to take on the go with you”
“they are 100% worth it”
“Work well”
“Decent amount of moisture content”
“easy to use”
“long lasting protection”
What buyers complain about
“Didn't work at all”
“expensive”
“Rather wet”
“Very small”
“it definitely irritated my skin a little”
“It doesnt last long so maybe every other day apply it”
“Thickness”
“Not good for even mildly sensitive skin”
“so if you're sensitive to strong fragrance”
“found it hard to get a wipe out of the pkt”
Top return reasons
Common questions
- Is deodorant wipes profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +115.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the deodorant wipes niche?
- 7 brands and 7 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in deodorant wipes?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Moist/Dry. The return rate is 0.1%.
- What does it cost to enter the deodorant wipes niche?
- Listings span £1.43–£19.57; the average listing price is £8.64 (sweet spot $15–$100). The average incumbent carries 2,600 reviews — the moat a new listing must climb.