Deodorant Wipes
Deodorant Wipes shows low returns (0.1%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Flapen Score
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Is Deodorant Wipes profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Deodorant Wipes is a £48K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 50/100.
Deodorant Wipes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +115.2% over the last 90 days and 8.7% of searches end in a purchase.
£48K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 11 products
Top Deodorant Wipes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SweatBlock Clinical Strength Deodorant Antiperspirant Wipes - Treat Hyperhidrosis & Excessive Sweat - Men Women & Teens - 7 Days of Sweat Protection Per Wipe - Dermatologist Tested Unscented 10 ct
- Price
- £15.92
- Rating
- 4.1/5
- Reviews
- 21,805
- Age
- 16y ago
INEOS Skin Science Deo Wipes - 15 wipes - All Day + All Night Freshness + Protection -Mandarin + Sandalwood - On-the-go Freshness - With SkinActiv Cooling Tech - Plant Powered
- Price
- £1.45
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 1y ago
Perspi-Guard Antiperspirant & Deodorant Body Wipes for Adults Travel Wipes for Women & Men - Camping No Shower Travel Essentials 1-Pack
- Price
- £4.33
- Rating
- 4.3/5
- Reviews
- 678
- Age
- 6y ago
krishome Travel Body Wipes 50 pieces of antiperspirant deodorant wipes individually sweating and travel to clean skin for female male teenagersGym Backpacking Camping Homeless Supplies (50)
- Price
- £7.67
- Rating
- 3.9/5
- Reviews
- 60
- Age
- 1y ago
INEOS Skin Science Deo Wipes - 15 wipes - All Day + All Night Freshness + Protection - Geranium + Mint - On-the-go Freshness - With SkinActiv Cooling Tech - Plant Powered
- Price
- £1.43
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 1y ago
Trending
90-day click momentum
FreshWipes Antibacterial Body Wet Wipes For Adults 1 Pack (12 Wipes) - Coconut Breeze - Extra Large Biodegradable - Dermatologically Tested & Suitable for the Elderly or Disabled - Great for Camping
- Price
- £5.29
- Rating
- 4.7/5
- Reviews
- 2,647
- Age
- 10mo ago
Deodorant Wipes 20 Individually Wrapped Lemon Scent Body Wipes | Deodorant Wipes for Women & Men | Travel Deodorant Anti Sweat On-the-Go Freshness | Post-Gym Hygiene
- Price
- £10.51
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 7mo ago
FreshWipes Mini Antibacterial Body Wipes for Adults 1 Pack (10 Wipes) - Biodegradable Wet-Wipes - Dermatologically Tested & Suitable for the Elderly or Disabled - Great for Camping (Coconut Breeze)
- Price
- £3.31
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 6y ago
SweatBlock Face Antiperspirant Wipes for Men & Women Clinically Tested Formula Controls Facial Sweat Oil and Shine Helps Makeup Last Longer Enriched with Vitamin E 15 Individually Wrapped Wipes
- Price
- £16.41
- Rating
- 3.4/5
- Reviews
- 1,308
- Age
- 5y ago
INEOS Skin Science Deo Wipes - 15 wipes - All Day + All Night Freshness + Protection -Mandarin + Sandalwood - On-the-go Freshness - With SkinActiv Cooling Tech - Plant Powered
- Price
- £1.45
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 1y ago
Newest
by launch dateDeodorant Wipes 20 Individually Wrapped Lemon Scent Body Wipes | Deodorant Wipes for Women & Men | Travel Deodorant Anti Sweat On-the-Go Freshness | Post-Gym Hygiene
- Price
- £10.51
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 7mo ago
FreshWipes Antibacterial Body Wet Wipes For Adults 1 Pack (12 Wipes) - Coconut Breeze - Extra Large Biodegradable - Dermatologically Tested & Suitable for the Elderly or Disabled - Great for Camping
- Price
- £5.29
- Rating
- 4.7/5
- Reviews
- 2,647
- Age
- 10mo ago
INEOS Skin Science Deo Wipes - 15 wipes - All Day + All Night Freshness + Protection -Mandarin + Sandalwood - On-the-go Freshness - With SkinActiv Cooling Tech - Plant Powered
- Price
- £1.45
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 1y ago
INEOS Skin Science Deo Wipes - 15 wipes - All Day + All Night Freshness + Protection - Geranium + Mint - On-the-go Freshness - With SkinActiv Cooling Tech - Plant Powered
- Price
- £1.43
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 1y ago
krishome Travel Body Wipes 50 pieces of antiperspirant deodorant wipes individually sweating and travel to clean skin for female male teenagersGym Backpacking Camping Homeless Supplies (50)
- Price
- £7.67
- Rating
- 3.9/5
- Reviews
- 60
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
7
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
2%
- SWEATBLOCK43%
- INEOS Hygienics23%
- Perspi-Shield15%
- krishome9%
- freshWIPES7%
- PureDew2%
- Open — no brand owns it (1 brand, 2%)
Deodorant Wipes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Deodorant Wipes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- deodorant wipes31K/yr
- sweat block wipes12K/yr
- sweat wipes7K/yr
- deodorant wipes for women9K/yr
- sweatblock wipes4K/yr
What reviews say buyers love and hate about Deodorant Wipes
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Smells like lemon”
“Excellent product”
“They clean really well”
“Gentle skin wipes”
“a good size to take on the go with you”
What buyers complain about
83% of reviews“Didn't work at all”
“expensive”
“Rather wet”
“Very small”
“it definitely irritated my skin a little”
Deodorant Wipes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
39%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Deodorant Wipes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
