Deodorant Sticks for Men
Deodorant Sticks for Men shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 11% of 2,481 Beauty niches · +10 vs the category median of 47
Is Deodorant Sticks for Men profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Deodorant Sticks for Men is a £718K/yr Amazon United Kingdom market (776K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Deodorant Sticks for Men: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +22.6% over the last 90 days and 9.8% of searches end in a purchase.
£718K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 42 products
Top Deodorant Sticks for Men products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dove Men+Care Advanced Clean Comfort Anti-Perspirant Aerosol Deodorant Spray with Anti-Odour technology & moisturising cream for 72 hour protection against sweat and odour 200 ml
- Price
- £2.35
- Rating
- 4.6/5
- Reviews
- 2,340
- Age
- 3y ago
Old Spice Captain Mens Deodorant Stick 85ml 24/7 Fressshhh with Daily Use Long Lasting Perfume Quality Scent Odour Protection 0% Aluminium Salts Invisible on Black & White
- Price
- £3.46
- Rating
- 4.5/5
- Reviews
- 1,939
- Age
- 4y ago
Old Spice Captain Mens Shower Gel & Shampoo 1000ml Multi-Use 3-in-1 Body-Hair-Face Wash Long Lasting Freshness Perfume Quality Scent Deep Cleansing
- Price
- £4.25
- Rating
- 4.7/5
- Reviews
- 8,014
- Age
- 3y ago
Dove Men+Care Clean Comfort Anti-Perspirant Deodorant Stick with Moisturising Cream 48-Hour Protection 50 ml Pack of 6
- Price
- £10.62
- Rating
- 4.6/5
- Reviews
- 3,815
- Age
- 10y ago
Dove Men+Care Advanced Clean Comfort Anti-Perspirant Stick Mens Deodorant with Anti-Odour Technology and a lemon & cedarwood scent for 72 hour sweat and anti-bacterial odour protection 50 ml
- Price
- £2.16
- Rating
- 4.6/5
- Reviews
- 252
- Age
- 1y ago
Trending
90-day click momentum
Old Spice Sport Power Antiperspirant Mens Deodorant Stick Roll On Deodorant for Men Anti Perspirant Value Pack 6 x 50ml
- Price
- £15.40
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 6mo ago
Dove Men+Care Advanced Clean Comfort XXL Anti-Perspirant Aerosol Deodorant Spray with Anti-Odour technology & moisturising cream for 72 hour protection against sweat and odour 300 ml
- Price
- £5.78
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 5mo ago
Old Spice Cold Spice Mens Shower Gel & Shampoo Face and Body Wash for Men 1000ml Value Pack Cool Mint Perfume
- Price
- £4.87
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 7mo ago
Old Spice Captain Mens Deodorant Stick 85ml 24/7 Fressshhh with Daily Use Long Lasting Perfume Quality Scent Odour Protection 0% Aluminium Salts Invisible on Black & White
- Price
- £3.46
- Rating
- 4.5/5
- Reviews
- 1,939
- Age
- 4y ago
Dove Men+Care Sport Anti-Perspirant Aerosol Deodorant Spray with moisturising cream for 48 hour sweat and odour protection 6x 200 ml
- Price
- £12.53
- Rating
- 4.5/5
- Reviews
- 214
- Age
- 2y ago
Newest
by launch dateDove Men+Care Advanced Clean Comfort XXL Anti-Perspirant Aerosol Deodorant Spray with Anti-Odour technology & moisturising cream for 72 hour protection against sweat and odour 300 ml
- Price
- £5.78
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 5mo ago
Old Spice Sport Power Antiperspirant Mens Deodorant Stick Roll On Deodorant for Men Anti Perspirant Value Pack 6 x 50ml
- Price
- £15.40
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 6mo ago
Old Spice Cold Spice Mens Shower Gel & Shampoo Face and Body Wash for Men 1000ml Value Pack Cool Mint Perfume
- Price
- £4.87
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 7mo ago
Dove Men+Care Advanced Clean Comfort Anti-Perspirant Stick Mens Deodorant with Anti-Odour Technology and a lemon & cedarwood scent for 72 hour sweat and anti-bacterial odour protection 50 ml
- Price
- £2.16
- Rating
- 4.6/5
- Reviews
- 252
- Age
- 1y ago
Old Spice Deep Sea Mens Shower Gel & Shampoo 1000ml Multi-Use 3-in-1 Body-Hair-Face Wash Long Lasting Freshness Perfume Quality Scent Deep Cleansing
- Price
- £4.73
- Rating
- 4.7/5
- Reviews
- 2,485
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
8 falling
Sellers
217
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
37%
Top 20: 76%
Open market
2%
- DOVE MEN + CARE44%
- Old Spice43%
- Dove7%
- Calvin Klein2%
- Mitchum2%
- Sure1%
- Open — no brand owns it (2 brands, 2%)
Deodorant Sticks for Men demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top Deodorant Sticks for Men search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- old spice310K/yr
- dove deodorant for men156K/yr
- dove men deodorant47K/yr
- mens deodorant sticks31K/yr
- dove clean comfort deodorant men24K/yr
- mens dove deodorant spray22K/yr
- dove antiperspirant men17K/yr
- deodorant sticks for men24K/yr
- mens deodorant stick21K/yr
- cream deodorant women16K/yr
What reviews say buyers love and hate about Deodorant Sticks for Men
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Nice clean smell”
“Excellent value”
“No complaints”
“As described”
“Reliable & Long Lasting”
What buyers complain about
59% of reviews“No scent”
“Irritated my skin”
“Not long lasting”
“price has increased a lot”
“Low quality”
Deodorant Sticks for Men return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
35%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Deodorant Sticks for Men questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
