Deodorant Sticks for Men

Shoppers searched for this 776K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £718K a year.

Searches, last 12 months

776K

Growth, 90 days vs prior 90

+22.6%

Conversion, latest week

9.8%

Market size, estimated

£718Ka year

Peak month

December2.1× the quietest month

Top search term

old spice310K searches a year

Listings sell for £9.40 on average, from £1.48 to £21.88. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £9.40 that is £14K to £19K a year per listing.

Average price

£9.40under the $15 to $100 sweet spot

Price range

£1.48–£21.88

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

£14K–£19K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #83 within Bath & Body. It carries 2,009 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

98%

Out of stock, average day

3.0%

Average rank

#83in Bath & Body

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,009per listing

Listings tracked

42

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

80 months