Deodorant Stick

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+22.5%

Conversion, latest week

9.7%

Market size, estimated

£1.0Ma year

Peak month

May2.2× the quietest month

Top search term

dove deodorant for women675K searches a year

Listings sell for £6.68 on average, from £1.68 to £17.69. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,000 to 2,500 of them. At £6.68 that is £13K to £17K a year per listing.

Average price

£6.68under the $15 to $100 sweet spot

Price range

£1.68–£17.69

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

2,000–2,500

Revenue per listing a year

£13K–£17K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

57% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #83 within Bath & Body. It carries 1,787 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

93%

Out of stock, average day

0.2%

Average rank

#83in Bath & Body

Average rating

4.67 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,787per listing

Listings tracked

42

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

66 months