Deodorant Stick
Deodorant Stick clears our launch bar: a $1.0M/yr market growing +22.5% this quarter with returns at 0.0%.
Flapen Score
Top 13% of 2,481 Beauty niches · +9 vs the category median of 47
Is Deodorant Stick profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Deodorant Stick is a £1.0M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Launch it — 56/100.
Deodorant Stick: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +22.5% over the last 90 days and 9.7% of searches end in a purchase.
£1.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 42 products
Top Deodorant Stick products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dove Powder Soft Womens Antiperspirant Deodorant Cream Stick for 48 hour sweat protection and long-lasting fragrance with moisturising cream 50 ml
- Price
- £1.81
- Rating
- 4.7/5
- Reviews
- 1,062
- Age
- 1y ago
Dove Advanced Care Go Fresh Pear & Aloe Vera Scent Anti-Perspirant Aerosol Womens Deodorant Spray with Pro-Ceramide technology for 72 hour protection against sweat and odour 200 ml
- Price
- £2.78
- Rating
- 4.7/5
- Reviews
- 3,082
- Age
- 3y ago
Sure Maximum Protection Sport Strength Anti-Perspirant Stick 45 ml
- Price
- £3.13
- Rating
- 4.7/5
- Reviews
- 973
- Age
- 10y ago
Dove Advanced Care Original Anti-Perspirant Aerosol 150 ml
- Price
- £1.90
- Rating
- 4.7/5
- Reviews
- 2,607
- Age
- 3y ago
Dove Advanced Care Invisible Dry Anti-Perspirant Cream Womens Deodorant Stick with pro-ceramide technology for 72 hours sweat protection 50 ml
- Price
- £2.10
- Rating
- 4.6/5
- Reviews
- 748
- Age
- 1y ago
Trending
90-day click momentum
Dove Advanced Care Go Fresh Passion Fruit & Lemongrass Scent Womens Antiperspirant Deodorant Spray for 72 hour protection against sweat and odour with Pro-Ceramide technology 200 ml
- Price
- £2.57
- Rating
- 4.7/5
- Reviews
- 2,607
- Age
- 3y ago
Dove Advanced Care Go Fresh Pear & Aloe Vera Scent Anti-Perspirant Aerosol Womens Deodorant Spray with Pro-Ceramide technology for 72 hour protection against sweat and odour 200 ml
- Price
- £2.78
- Rating
- 4.7/5
- Reviews
- 3,082
- Age
- 3y ago
Dove Deodorant Roll On Advance Care Go Fresh Original 72H Odour Protection Anti-Transpirant and Anti-Perspirant for Women with Triple Moisturising Technology 50ml pack of 3
- Price
- £7.56
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 1y ago
Dove 24h Antiperspirant Original Moisturising Cream 50ml 6 Pack
- Price
- £14.73
- Rating
- 4.7/5
- Reviews
- 115
- Age
- 9y ago
Dove Advanced Care Invisible Dry Anti-Perspirant Aerosol 150 ml
- Price
- £1.94
- Rating
- 4.7/5
- Reviews
- 3,082
- Age
- 3y ago
Newest
by launch dateDove Powder Soft Womens Antiperspirant Deodorant Cream Stick for 48 hour sweat protection and long-lasting fragrance with moisturising cream 50 ml
- Price
- £1.81
- Rating
- 4.7/5
- Reviews
- 1,062
- Age
- 1y ago
Dove Advanced Care Invisible Dry Anti-Perspirant Cream Womens Deodorant Stick with pro-ceramide technology for 72 hours sweat protection 50 ml
- Price
- £2.10
- Rating
- 4.6/5
- Reviews
- 748
- Age
- 1y ago
Dove Classic Fresh Anti-Perspirant Cream Womens Deodorant Stick with moisturising cream for 48 hour sweat protection and long-lasting fragrance 50 ml
- Price
- £1.68
- Rating
- 4.7/5
- Reviews
- 655
- Age
- 1y ago
Dove Advanced Care Original Anti-Perspirant Cream Womens Deodorant Stick with pro-ceramide technology for 72 hours sweat protection 50 ml
- Price
- £2.65
- Rating
- 4.6/5
- Reviews
- 552
- Age
- 1y ago
Dove Advanced Care Go Fresh Pomegranate Scent Anti-Perspirant Cream Womens Deodorant Stick with pro-ceramide technology for 72 hours sweat protection 50 ml
- Price
- £2.32
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
5 falling
Sellers
159
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
38%
Top 20: 80%
Open market
0%
- Dove79%
- Sure15%
- DOVE MEN + CARE4%
- Mitchum2%
- Calvin Klein1%
Deodorant Stick demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May · busiest ÷ quietest = 2.2×
Top Deodorant Stick search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dove deodorant for women675K/yr
- dove deodorant201K/yr
- sure maximum protection women123K/yr
- deodorant stick94K/yr
- dove roll on deodorant for women59K/yr
- sure maximum protection30K/yr
- dove roll on45K/yr
- dove spray deodorant for women28K/yr
- dove antiperspirant women27K/yr
- dove deodorant stick31K/yr
What reviews say buyers love and hate about Deodorant Stick
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“fresh scent”
“Fantastic price”
“is very reliable”
“True to picture”
“helps moisturise them”
What buyers complain about
54% of reviews“I didnt like the smell”
“Overpriced”
“Caused itching and irritation”
“Doesn't work”
“arrived really dry”
Deodorant Stick return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
40%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Deodorant Stick questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
