Deodorant for Sensitive Skin
brand-locked demand (top 5 brands take 100% of clicks) — Deodorant for Sensitive Skin doesn't clear our bar today.
Flapen Score
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Is Deodorant for Sensitive Skin profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Deodorant for Sensitive Skin is a £271K/yr Amazon United Kingdom market (369K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 48/100.
Deodorant for Sensitive Skin: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +9.2% over the last 90 days and 13.4% of searches end in a purchase.
£271K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 22 products
Top Deodorant for Sensitive Skin products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Vichy Deodorant 48 Hr Anti-Perspirant Roll-On For Daily Use on Sensitive Skin No Trace White Marks or Yellow Stains Hypoallergenic Paraben Free and Alcohol-Free 50ml
- Price
- £7.20
- Rating
- 4.7/5
- Reviews
- 833
- Age
- 13y ago
Vichy Clinical Control 96H
- Price
- £6.61
- Rating
- 4.6/5
- Reviews
- 819
- Age
- 4y ago
Sanex Derma Care Sensitive 48-Hour Antiperspirant Roll-On Deodorant 6x50ml long-lasting freshness against sweat and odour gently cares for skin contains 0% alcohol*
- Price
- £7.63
- Rating
- 4.8/5
- Reviews
- 264
- Age
- 1y ago
Sanex Derma Care Sensitive 48-Hour Antiperspirant Spray Deodorant 200ml long-lasting freshness against sweat and odour gently cares for skin contains 0% alcohol*
- Price
- £2.18
- Rating
- 4.5/5
- Reviews
- 205
- Age
- 2y ago
Vichy 72 Hour Stress Resist Anti-Perspirant Deodorant Roll-On 50ml
- Price
- £6.55
- Rating
- 4.4/5
- Reviews
- 5,511
- Age
- 13y ago
Trending
90-day click momentum
SANEX - Dermo Men Active Control 72 h Antiperspirant for men powerful protection against sweat and odours immediate feeling of nourished skin does not contain alcohol - pack 6x50 ml
- Price
- £12.03
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 1y ago
Vichy Clinical Control 96H
- Price
- £6.61
- Rating
- 4.6/5
- Reviews
- 819
- Age
- 4y ago
Vichy Deodorant 48 Hr Anti-Perspirant Roll-On For Daily Use on Sensitive Skin No Trace White Marks or Yellow Stains Hypoallergenic Paraben Free and Alcohol-Free 50ml
- Price
- £7.20
- Rating
- 4.7/5
- Reviews
- 833
- Age
- 13y ago
NIVEA Derma Control Restore Roll On (50ml) 72H Anti-Perspirant Protection with Hyaluronic Acid and Vitamin E Hypoallergenic Deodorant for Sensitive Skin
- Price
- £1.79
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 10mo ago
Sanex Roll On Invisible Dry 48hr 50 ml
- Price
- £1.42
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 1y ago
Newest
by launch dateNIVEA Derma Control Restore Roll On (50ml) 72H Anti-Perspirant Protection with Hyaluronic Acid and Vitamin E Hypoallergenic Deodorant for Sensitive Skin
- Price
- £1.79
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 10mo ago
SANEX - Dermo Men Active Control 72 h Antiperspirant for men powerful protection against sweat and odours immediate feeling of nourished skin does not contain alcohol - pack 6x50 ml
- Price
- £12.03
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 1y ago
Sanex Derma Care Sensitive 48-Hour Antiperspirant Roll-On Deodorant 6x50ml long-lasting freshness against sweat and odour gently cares for skin contains 0% alcohol*
- Price
- £7.63
- Rating
- 4.8/5
- Reviews
- 264
- Age
- 1y ago
Sanex Roll On Sensitive 48hr 50 ml
- Price
- £1.39
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 1y ago
Sanex Derma Care Invisible 48-Hour Antiperspirant Roll-On Deodorant 6x50ml long-lasting freshness against sweat and odour gently cares for skin contains 0% alcohol* protects against stains
- Price
- £7.61
- Rating
- 4.8/5
- Reviews
- 181
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
3 falling
Sellers
73
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
0%
- VICHY51%
- Sanex48%
- NIVEA1%
Deodorant for Sensitive Skin demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul · busiest ÷ quietest = 1.9×
Top Deodorant for Sensitive Skin search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sanex deodorant134K/yr
- vichy deodorant99K/yr
- sanex roll on deodorant17K/yr
- sanex deodorant women19K/yr
- vichy antiperspirant9K/yr
- sanex roll on13K/yr
- sensitive deodorant for women11K/yr
- nivea derma control deodorant4K/yr
- sanex sensitive deodorant4K/yr
- sanex derma care deodorant6K/yr
What reviews say buyers love and hate about Deodorant for Sensitive Skin
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Best deodorant for me”
“Very affordable”
“Great shampoos”
“As advertised”
“with this there is no irritation at all”
What buyers complain about
71% of reviews“Awful smell”
“Didn't work for me”
“Very expensive”
“Made me itchy”
“Does NOT do what it says on the tin🤬 This deodorant does not even last as long as the 24 hour version”
Deodorant for Sensitive Skin return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
17%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Deodorant for Sensitive Skin questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
